E-Commerce

CSC330 4(3,1)

Lecture 1

Part 1: Introduction to E-Commerce

Chapter 1: Introduction to E-Commerce
Topics
 Instructor Profile
 Objective
 Assessment Scheme
 Reading Material
 Theory and Lab
 Course Content
 The First Thirty Seconds
 Why You Should Study E-Commerce?
 Introduction to E-Commerce
 E-Commerce versus E-Business

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Instructor Profile

Hasnain Iqbal
Faculty, Computer Science Department
COMSATS University Islamabad
Park Road, Chak Shahzad,
Islamabad 45550, PAKISTAN.
Email: hasnain.iqbal@comsats.edu.pk

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Objective

 To increase the understanding of E-Commerce terminologies.

 To develop the understanding of the concepts of usage of terms
data and information in E-Commerce.
 To develop the skills to critically analyze requirements and
development of knowledge for the supply chain in E-Commerce.

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Assessment Scheme

 Theory
 Assignment 10%
 Quiz 15%
 Midterm Examination 25%
 Terminal Examination 50%
 Lab
 Assignment 25%
 Midterm Examination 25%
 Terminal Examination 50%

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Reading Material (Theory)
 Core Text
 E-Commerce 2021 – 2022 Business. Technology. Society by
Kenneth C. Loudon and Carol Guercio Traver, 17 th Edition, Pearson.

 Additional Reading
1. Electronic Commerce: A Managerial Perspective, by Efraim Turban,
David King, Jee Lee, Ting peng Liang, and Deborrah Turban, Upper
Saddle River, New Jersey, Person Prentice Hall
2. The Search: How Google and Its Rivals Rewrote the Rules of
Business and Transformed Our Culture, by John Battelle, Portfolio
3. Strategic Management of E-Business, by Stephen Chen, John Wiley
& Sons.
4. Electronic Commerce, Schneider, by Gary P. Schneider and James
T. Perry, Thomson Learning.

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Reading Material (Lab)
 Lab
 Practical in computer lab.

 Additional Reading
1. HTML & CSS Design and Build Websites by Jon Duckett.

2. CSS Cascading Style Sheets Tutorialspoint Simply Easy

Learning.
3. The Complete E-Commerce Book: Design, Build, & Maintain a
Successful Web Based Business by Reynolds.

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Course Content

 Part 1: Introduction to E-Commerce

 Chapter 1: Introduction to E-Commerce
 Chapter 2: E-Commerce Business Strategies
 Part 2: Technology Infrastructure for E-Commerce
 Chapter 3: E-Commerce Infrastructure
 Chapter 4: Building an E-Commerce Presence
 Chapter 5: E-Commerce Security and Payment Systems

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Course Content…

 Part 3: Business Concepts an Social Issues

 Chapter 6: E-Commerce Marketing and Advertising
 Chapter 7: Social, Mobile, and Local Marketing
 Chapter 8: Ethics, Law, and E-Commerce
 Part 4: E-Commerce in Action
 Chapter 9: E-Commerce Retail and Services
 Chapter 10: Online Media
 Chapter 11: Online Communities
 Chapter 12: B2B E-Commerce

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The First Thirty Seconds
 First 20 Years of E-Commerce
 Represents just the beginning.
 Rapid growth and change.
 Known as first thirty seconds of e-commerce revolution.

 Technologies Continues Evolve at Exponential Rates

 Business change
 New opportunities

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The First Thirty Seconds…
 Why You Should Study E-Commerce?
 It is different, and more powerful than previous technologies.
 Bringing fundamental changes to commerce.
 Understand opportunities and risks.
 Analyze e-commerce ideas, models, and issues.

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Introduction to E-Commerce

E-Commerce
“Buying or selling of goods and services over the internet”.
E-Commerce involves the use of Internet, the Web, mobile apps and
browsers running on mobile devices to transact business.
More formally:
 “Digitally enabled commercial transactions between and among
organizations and individuals”.

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Introduction to E-Commerce…

E-Commerce verses E-Business

E-Business
 “Digital enabling of transactions and business processes within a
firm and involving information systems under firm's control”.
 Example: a company’s online inventory control is a component
of e-business.

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Summary
 Instructor Profile
 Objective
 Assessment Scheme
 Reading Material
 Theory and Lab
 Course Content
 The First Thirty Seconds
 Why You Should Study E-Commerce?
 Introduction to E-Commerce
 E-Commerce versus E-Business

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