RIPHAH INTERNATIONAL COLLEGE

Associate Degree Program

Course Title : Fundamentals of E-Commerce

Course Number :
Credit Hours :3
Course Pre-requisite : Introduction to Business
Course Duration : 16 Weeks

Course Description:
This course is intended to supply students with an overview of the Electronic Commerce
Phenomenon currently sweeping through the global economy. The course introduces
Contemporary Management Philosophies as they have to be used for the Marketing, Selling,
and distribution of Goods and Services through the Internet, World-Wide-Web, and other
Electronic Media. Much has happened in this arena and new developments continue at a high
rate.

Course Objectives:
This course will help students to understand:

 Designed to provide an overview of E-Business Models, Applications, Decisions and

Issues.
 Provide benefit to students with an interest in working in an E-Business environment,
starting their own business or evaluating E-Commerce activities.

Learning Outcomes:
After studying this course, students will be able to:

1. Understand all types of E-Business, associated technologies, their integration and

effective interaction among these technologies.
2. Design and implementation of E-Business Applications and associated hardware,
Network & Security Infrastructure.
3. Thorough understanding of the Payment Systems & Methods.
4. Business, Financial, Marketing & Behavioral Model for Ecommerce Business.
5. Social impacts of E-Business.
Violation of Academic Honesty Policy:

If any of the projects / assignments are identical or partially identical, a Zero will be awarded.
The repetition of such kind may lead to an “F” grade in the course.

General Classroom Norms:

Class attendance is mandatory. You may miss up to 25% (8 out of 32 sessions) class sessions.
In case you exceed this level, you will be withdrawn from the course. As a courtesy to the
instructor and other students, be prepared to arrive at class and be in your seat on time. In
addition, please note that each class lasts for 90 minutes (1.5 Hours).

Also keep in mind some general rules as given below:

 Cell phones should be powered off.
 Eatables are not allowed in the class.
 The teacher will not tolerate any disruptive behavior in the class.
 The University Dress Code has to be observed, no warnings will be given, and
violators will be asked politely to leave the class and consequently will be marked
absent.

Participation:
Students are required to attend all classes and read all the assigned material in advance of
class (although not necessarily with perfect comprehension). Advanced preparation and class
participation are crucial for proper concept understanding. During discussion sessions, the
instructor generally keeps track of the insightful and useful comments students make.
(Irrelevant and Unproductive contribution is not rewarded)

Grade Distribution:

Exam Type Percentage (%) Activities

Quiz 10% Minimum 4
Assignments 5% Minimum 2
Project & Presentation 15% Minimum 1
Mid Term 30%
Final Term 40%
Total points 100
 Course Contents:

Week Contents Activities

Introduction to Electronic Commerce
 Electronic commerce: The second wave
01-02  Business models, revenue models, and business Processes
 Advantages and disadvantages of electronic commerce
 International nature of electronic commerce
Technology Infrastructure: The Internet and the Worldwide
Web
 Internet protocols
03
 Markup languages and the web
 Intranets and extranets
 Internet connection options
Selling on the Web
 Revenue models in transition
04 Quiz 1
 Revenue strategy issues
 Website usability
Marketing on the Web
 Web marketing strategies
 Communicating with different market segments
05-06 Assignment 1
 Advertising on the web
 E-mail marketing
 Technology-enabled customer relationship management
 Search engine positioning and domain names
Social Networking, Mobile Commerce, and Online Auctions
 From virtual communities to social networks
07-08 Quiz 2
 Mobile commerce
 Online auctions

MID TERM
The Environment of Electronic Commerce: Legal, Ethical,
and Tax Issues
10-11
 The legal environment of electronic commerce
  Use and protection of intellectual property in online
business
 Online crime, terrorism, and warfare
 Ethical issues
Web Server Hardware and Software
 Web server basics
12-13  Electronic mail (E-Mail) Assignment 2
and Quiz 3
 Web site utility programs
 Web server hardware
Electronic Commerce Software
14-15
 Basic functions of electronic commerce software
 Advanced functions of electronic commerce software
Electronic Commerce Security
 Online security issues overview
 Security for client computers Quiz 4 and
16-17 Project
 Communication channel security Submission
 Security for server computers
 Organizations that promote computer security

FINAL TERM