Social Media Plan

Facebook Fan Page & Instagram

Content Pillar
Content Format Note
Greetings/chitchat Image/photo/video Engaging content, greetings
for important day
Product/promo Infographic, direct to Product knowledge
site
Tips & Trivia Infographic/photo/ Light info, chitchat, soft sell
Traveling video
Company Value, Direct to site, image, Event, partnership,
News, Event photo engagement with
community
 Weekly Content Plan
Content Mon Tue Wed Thu Fri Sat Sun
Greetings / v v v v v v v
chit-chat
Product / v v v v v v v
promo
Tips/Trivia/ v v v v v
destination
Traveling
News, event,
company
v v

Time: 1 pm, 5 pm, 7 pm

 Mon Tue Wed Thu Fri Sat Sun
Whatsapp v v v
SMS blast v v
Email v v
 List Activity
Activity Details Requirements
Activity 1 Quiz Peserta menjawab pertanyaan di Boost Content, reward
kolom komentar (Facebook) + direct
to site
Activity 2 Photo Peserta upload foto di akun sosmed, KOL, reward
Contest tag Annisa Travel (Instagram) +
direct to site
Activity 3 Photo Peserta upload foto di akun sosmed, KOL, reward
Contest tag Annisa Travel (Instagram) +
direct to site

NB: Reward berupa diskon/voucher

 TIMELINE Digital Activity

Sept. October November December

W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
Social Media Post
Activity Video content development

Website Articles

Content development Website live

Social Media Maintaining & Engagement

 Prospective KOL
Nama Akun Followers Kontak Bidang
 Monthly Budgeting
Items & Price Quantity Total
Facebook Ads 30.000x 30 900.000
Daily: 10.000/day
Promo: 20.000/day
Instagram
Daily/promo: 30.000/day 30.000x30 900.000
Quiz/event
500.000/each 500.000 500.000
Buzzer 1.000.000 1.000.000
100.000-1000.000/post
Rewards na na
TOTAL 3.300.000