Social Media Plan (Draft) – Feb.

2020

Why Village of Hope wants to use social media:

a. Sharing News: Share good things that are happening at the Village and update
followers about events.
b. Education about the Cause and Mission: Continually share with followers what
exactly the VOH does, along with mission statement, vision statement and values.
(Idea: Create Instagram highlights to showcase “Our Mission” “Our Vision” “Our
Values” and maybe “Our Team.”) (Idea: create fun fact posts maybe including
statistics about the success of participants in the program) (Idea: employee
spotlights? Sharing who members of the team are and exactly what they do) (Idea:
participant spotlights)
c. Fundraising: Use social media to encourage donations. (Idea: use Instagram
story “donate” button. Set up this feature if not already) (Idea: create visually
attractive infographic about the donation items that may be needed at the time,
good for Instagram and Facebook)
d. Volunteer Recognition/Recruitment: Use social media to encourage followers
to donate their time. (Idea: if possible, create short videos with current volunteers
asking them why they chose to donate their time to VOH) (Idea: create visually
appealing informational posts that detail what exactly volunteers can get involved
with and direct followers to where they can go to sign up or get more information)
e. Donor Recognition: Share posts thanking donors for their generous donations.
(Idea: donor spotlight posts recognizing a generous donor each month?)
Social Media Plan Dates
Platforms Mon. Feb. 10 Tues. Feb. 11 Wed. Feb 12 Thurs. Feb 13
Facebook BOTH: Graphic BOTH: Infographic BOTH: Volunteer BOTH: Donor photo
Instagram Reminder about about donation photo/video + thanks
“Mask-erade” items that are
currently needed. FB: Article about the IG: Instagram story –
IG: Instagram health benefits of visual + text about
story – visual + IG: Instagram story volunteering “Our Team”
text about “Our – visual + text
Mission” about “Our Vision” IG: IG: Donate button on
Instagram story – Instagram story
visual + text about
“Our values”

Platforms Fri. Feb. 14 Sat. Feb. 15 Sun. Feb. 16 Mon. Feb. 17

Facebook BOTH: Happy - - FB: Happy
Instagram Valentine’s Day President’s Day
from VOH graphic.
Graphic
IG: Happy
president’s day insta
story

Platforms Tues. Feb. 18 Wed. Feb. 19 Thurs. Feb. 20 Fri. Feb. 21

Facebook BOTH: Fun FB (possibly both): BOTH: Donor spotlight BOTH: Happy Friday
Instagram Fact/infographic Pictures of + photo and caption Post + wishing good
post about success participants (if thanking special donor. weekend.
of participants possible) + caption
after program reminding and BOTH: Employees
(including educating followers spotlight: photo +
statistic) about what exactly brief bio about them
VOH does. and what they do.

BOTH: Reminder
about “Mask-erade”
and info about how
to reserve a spot.