WHEN / PLATFORM FACEBOOK INSTAGRAM YOUTUBE WEB

Deliverable : Poster (social media post) Deliverable : Poster (social media post)

Content: Content:
Week 1 and Week 2 1. Tell people about this event is going to happen 1. Tell people about this event is going to happen
(3 months ago from DDA, facebook ads use cookies for retargeting DDA, facebook ads use cookies for retargeting
campaign)

Deliverable : Poster (social media post)
Content:
1. Artist that will attend (A list)
2. Announcement of selling ticket
(earlybird, u-mobile pre-sales)
Week 3 DDA, facebook ads use cookies for retargeting
Target Ads : Artist Poster
Deliverable : Poster (social media post)
Content:
1. Artist that will attend (A list)
2. Announcement of selling ticket
(earlybird, u-mobile pre-sales)
DDA, instagram ads use cookies for retargeting and
also instastory
Target Ads : Artist Poster
Deliverable : video (let ppl know about this event, SEO
give impression, link to web) write a good metatag according to brand tone and
manner (playful, direct and simple)
Content:
1. Tell people about this event is going to happen SEM
2. Artist that will attend (A list) bit some keywords that related to the event (ex.
3. Announcement of selling ticket music festival, music event, kuala lumpur event,
(earlybird, u-mobile pre-sales) genting higlands)
Non-Skippable video, target on target audience GDN
related Youtube Channel or video Use GDN to retarget people who have visited our
Video : A video announce artist and buying ticket website

Deliverable : Social media post Deliverable : Social media post

Content: Content:
1. Earlybird and others ticket details and price 1. Earlybird and others ticket details and price
2. Livestream announcement 2. Livestream announcement
3. Base on the situation post the updated ticket 3. Base on the situation post the updated ticket
selling condition selling condition

DDA, facebook ads use cookies for retargeting DDA, instagram ads use cookies for retargeting and
Target Ads : Ticket Details and Price also instastory
Target Ads : Ticket Details and Price

Week 4 and
Deliverable : Social media post Deliverable : Social media post
Week 5
Content: Content:
1. Artist Announcement (one by one post) 1. Artist Announcement (one by one post)
2. Base on the situation post the updated ticket 2. Base on the situation post the updated ticket
selling condition selling condition

DDA, facebook ads use cookies for retargeting
Target Ads : Ticket Details and Price, Some
famous artist
Deliverable : Giveaway Social media post
Content:
1. Ticket Giveaway
2. Base on the situation post the updated ticket
selling condition
3. Merchandise Selling
Week 6
DDA, facebook ads use cookies for retargeting
Target Ads : How to join the ticket giveaway
DDA, instagram ads use cookies for retargeting and
also instastory
Target Ads : Ticket Details and Price, Some
famous artist SEO
Deliverable : video (link to web) write a good metatag according to brand tone and
manner (playful, direct and simple)
Content:
1. artist promote and encourage to join good vibes SEM
Deliverable : Giveaway social media post 2. past year goodvibes video bit some keywords that related to the event (ex.
music festival, music event, kuala lumpur event,
Content: Non-Skippable video, target on target audience genting higlands, good vibes ticket)
1. Ticket Giveaway related Youtube Channel or video
2. Base on the situation post the updated ticket Video : a past year music festival video, put ticket GDN
selling condition selling information Use GDN to retarget people who have visited our
3. Merchandise Selling website
DDA, instagram ads use cookies for retargeting and
also instastory
Target Ads : How to join the ticket giveaway

Deliverable : Giveaway Deliverable : Giveaway

Content: Content:
1. Event Activity 1. Event Activity
2. Base on the situation post the updated ticket 2. Base on the situation post the updated ticket
selling condition selling condition

Week 7 DDA, facebook ads use cookies for retargeting DDA, instagram ads use cookies for retargeting and
Target Ads : Artist encourage to join video also instastory
Target Ads : Artist encourage to join video

Deliverable : Social media post Deliverable : Social media post SEO

write a good metatag according to brand tone and
Content: Content: manner (playful, direct and simple)
1. F&B Booth 1. F&B Booth
2. Collaboration (Grab and more) 2. Collaboration (Grab and more) SEM
bit some keywords that related to the event (ex.
DDA, facebook ads use cookies for retargeting DDA, instagram ads use cookies for retargeting and music festival, music event, kuala lumpur event,
Week 8 and Target Ads : Artist list or Vibes images also instastory genting higlands, good vibes ticket)
Week 9 Target Ads : Artist list or Vibes images
GDN
Use GDN to retarget people who have visited our
website

Deliverable : Social media post Deliverable : Social media post SEO

Deliverable : video (link to web) write a good metatag according to brand tone and
Content: Content: manner (playful, direct and simple)
1. Apps introducing 1. Apps introducing Content:
2. Apps function 2. Apps function 1. create a goodvibes music playlist SEM
3. Past year event photo (let ppl feel the vibes) 3. Filter for event 2. activity video bit some keywords that related to the event (ex.
3. Past year event photo (let ppl feel the vibes) 3. past year event (create the positive vibes) music festival, music event, kuala lumpur event,
Week 10 DDA, facebook ads use cookies for retargeting genting higlands, good vibes ticket)
Target Ads : Apps introducing DDA, instagram ads use cookies for retargeting and Non-Skippable video, target on target audience
also instastory related Youtube Channel or video (last 2 weeks can GDN
Target Ads : Apps introducing be skippable) Use GDN to retarget people who have visited our
Video : a past year music festival video, put ticket website
selling information

Deliverable : Social media post Deliverable : Social media post SEO

Content:
1. Others (parking, wristband redemption, schedule,
map, what to bring and others)
2. Countdown event (last 3 or 5 days)
Week 11 and DDA, facebook ads use cookies for retargeting
Week12 Target Ads : Artist list
write a good metatag according to brand tone and
Content: manner (playful, direct and simple)
1. Others (parking, wristband redemption, schedule,
map, what to bring and others) SEM
2. Countdown event (last 3 or 5 days) bit some keywords that related to the event (ex.
music festival, music event, kuala lumpur event,
DDA, instagram ads use cookies for retargeting and genting higlands, good vibes ticket)
also instastory
Target Ads : Artist list GDN
Use GDN to retarget people who have visited our
website

Deliverable : Social media stories

Audience can use Insta filter and stickers on their

story
1. Create impression to others
2. Target people for next year event
EVENT DAY Link story from Instagram LIVESTREAM

OTHERS During some festival, can create some social media post