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  • Facebook Ads Structure

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    Raihan Fuad
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    The document outlines Disney+'s business goals of gaining new subscribers through Facebook advertising campaigns. It details the campaign objectives, metrics like cost per result, and three levels - cold, warm and hot - to progressively refine targeting. For each level, it lists ad sets, ads, targeting parameters, creative elements like copy and images, and URLs to drive traffic. The goal is to optimize targeting and creative for lowest customer acquisition cost at each stage to ultimately meet the subscription conversion goal.

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    The document outlines Disney+'s business goals of gaining new subscribers through Facebook advertising campaigns. It details the campaign objectives, metrics like cost per result, and three levels - cold, warm and hot - to progressively refine targeting. For each level, it lists ad sets, ads, targeting parameters, creative elements like copy and images, and URLs to drive traffic. The goal is to optimize targeting and creative for lowest customer acquisition cost at each stage to ultimately meet the subscription conversion goal.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    29 views6 pages

    Facebook Ads Structure

    Uploaded by

    Raihan Fuad
    The document outlines Disney+'s business goals of gaining new subscribers through Facebook advertising campaigns. It details the campaign objectives, metrics like cost per result, and three levels - cold, warm and hot - to progressively refine targeting. For each level, it lists ad sets, ads, targeting parameters, creative elements like copy and images, and URLs to drive traffic. The goal is to optimize targeting and creative for lowest customer acquisition cost at each stage to ultimately meet the subscription conversion goal.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Disney+ Business Goals FB Campaign Objectives

    Subscription Conversion
    FB Metrics

    Cost per Result (CPR)


    Level COLD
    Campaign name Raifu_ID_Cold_Conversion
    Adset number ADSET #1 ADSET #2
    Adset Name Raifu_ID_Cold_Conversion_Marvel_Instagram ID_Cold_Conversion_WinniethePooh_

    Detailed targeting:
    Jakarta
    Demographic: Value Goods Middle Up Detailed targeting:
    Interest: Disney, Movie, Marvel, Spiderman
    Detail demographic,
    Behavior: Wifi, Iphone 8-11 Age:
    interest, and etc.
    Age:
    25-34 Placement:
    Placement: Instagram Feed, Instagram Story, Instagram
    Explore

    Ads number ADS #1 ADS #2 ADS #3 ADS #1 ADS #2 ADS #3

    Raifu_ID_Cold_Con Raifu_ID_Cold_Con Raifu_ID_Cold_Con


    Ads name version_Marvel_In version_Marvel_Ins version_Marvel_Ins
    stagram_Video tagram_Image tagram_Carousel

    Ads Format Video IMG Carousel


    Image 16:9 9:16 1:1

    Film-film Film-film Film-film


    petualangan seru petualangan seru petualangan seru
    yang kamu semua yang kamu semua yang kamu semua
    Copy suka hadir di sini! suka hadir di sini! suka hadir di sini!
    Langganan Langganan Langganan
    sekarang! Rp sekarang! Rp sekarang! Rp
    39.000/bulan. 39.000/bulan. 39.000/bulan.

    7 film premier 7 film premier 7 film premier


    Primary Text eksklusif Indonesia eksklusif Indonesia eksklusif Indonesia

    CTA Subcribe Now Subcribe Now Subcribe Now


    premier eksklusif premier eksklusif premier eksklusif
    Indonesia Indonesia Indonesia
    Headline (optional)
    https://www.hotst https://www.hotst
    ar.com/id/movies/l ar.com/id/movies/li
    https://www.hotstar.com/id/movies/list/rilis-terbaru/t-6591
    ist/rilis-terbaru/t- st/rilis-terbaru/t-
    6592 6593
    Site

    CPA= 10000 $71,428.57 $2,142,857.14


    Learningh Phase 50 /week
    Cold Warm Hot
    $5,000,000.00 $133,333.33 $16,666.67 $16,666.67
    WARM

    ADS SET #1 ADSET #2 ADS SET #1

    Detailed targeting: Detailed targeting: Detailed targeting:

    Age: Age: Age:

    Placement: Placement: Placement:

    ADS #1 ADS #2 ADS #3 ADS #1 ADS #2 ADS #3 ADS #1


    HOT

    ADS SET #1 ADSET #2

    Detailed targeting: Detailed targeting:

    Age: Age:

    Placement: Placement:

    ADS #2 ADS #3 ADS #1 ADS #2 ADS #3

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