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  • Chaos Knight - NMIMSMumbai - ASHUTOSH DARMAL

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    Arpita Sen
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    The document proposes a "Back To Nature" marketing campaign for Evolve Back Luxury Resorts. The campaign aims to appeal to customers' desire to reconnect with nature after being indoors during the pandemic. Tactics include social media contests where people can submit nature photos for cash prizes, theme-based social media posts each day, and influencer promotions on social media. The campaign will use websites, search, display ads, social media, and email. Key performance indicators include engagement levels, queries resolved, and impressions and clicks. The proposed monthly budget is Rs. 30,000, with Rs. 20,000 for content and Rs. 3,000 for influencer contests.

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    The document proposes a "Back To Nature" marketing campaign for Evolve Back Luxury Resorts. The campaign aims to appeal to customers' desire to reconnect with nature after being indoors during the pandemic. Tactics include social media contests where people can submit nature photos for cash prizes, theme-based social media posts each day, and influencer promotions on social media. The campaign will use websites, search, display ads, social media, and email. Key performance indicators include engagement levels, queries resolved, and impressions and clicks. The proposed monthly budget is Rs. 30,000, with Rs. 20,000 for content and Rs. 3,000 for influencer contests.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views2 pages

    Chaos Knight - NMIMSMumbai - ASHUTOSH DARMAL

    Uploaded by

    Arpita Sen
    The document proposes a "Back To Nature" marketing campaign for Evolve Back Luxury Resorts. The campaign aims to appeal to customers' desire to reconnect with nature after being indoors during the pandemic. Tactics include social media contests where people can submit nature photos for cash prizes, theme-based social media posts each day, and influencer promotions on social media. The campaign will use websites, search, display ads, social media, and email. Key performance indicators include engagement levels, queries resolved, and impressions and clicks. The proposed monthly budget is Rs. 30,000, with Rs. 20,000 for content and Rs. 3,000 for influencer contests.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    About Evolve Back

    Luxury Resorts
    Team: Chaos Knight
    College: NMIMS Mumbai
    Members: Deepak Singh and Ashutosh Darmal
    Idea :  Back To Nature Social media engagements
     Hashtag : #BackToNature  Social media contests: submit your best travel picture
     How it resonates with customers: relating to nature and post it on Facebook and Instagram
     People are bored and frustrated having been and tag Evolve Back Luxury Resorts and you friends. The
    indoors for so long, they need a vacation and winners get a cash prize and gets featured on Evolve
    a way to be close to nature. This campaign Back Luxury Resorts Instagram handle. 
    will provide them the opportunity to realign  Create Theme posts:- Evolve Back luxury resorts can
    themselves with nature. We will show them follow including themed posts on their social media
    the beautiful experiences that will help them platforms by creating a timeline for each day. Each day
    get out of this mundane life style of staying at can represent a theme.
    home  Influencers promoting content on social media handles.(It
    can be resorts employees, past customers and local
    artists
    Media Mix: Channels:
    Media channels that we will focus on :-  SEM and SEO: Google Hotel ads
    Website/Content development, Online  Facebook Dynamic Ads for travel (DAT)
    advertising, Social media platforms, Search,  Meta search engines : Trip advisor and trivago
    Email Marketing.  Tour Operators

    Content venue :- YouTube Budgeting: Rs 30000 /month approx.


    Promotional platforms:- Facebook, Instagram, Content development for websites and social media platform
    Twitter -- Rs 20000/month
    KPIs:-  Level of engagement, Number of queries Influencer advertising:- Voucher for best stories, Rs
    resolved, Impressions, Clicks, 3000/contest

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