RESEARCH & DEVELOPMENT IN

DIGITAL MEDIA

By Chrystal Chao Ci Xin

 Project Description

An app that helps the disabled people find jobs more

conveniently meanwhile improving their quality of life
by providing a series of basic/advanced vocational
training as well as motivation courses
Have you ever had a mindset that doubting
their ability to perform job tasks ?
Or will you have sympathy feelings on them?
 Facts

In fact, what they want are not sympathy, but it’s the
job opportunities and equal rights as people without
disabilities

(AVINESHWARAN, 2014)
 Facts

All these misconceptions are one of the reason that

the disabled people are unemployed

(Bonaccio et al., 2019)

 Facts

According to Department of Statistics Malaysia

Official Portal 2021, the statistic show that population
of disabled people is increasing

(Department of Statistics Malaysia Official Portal, 2021)

 Facts

Among these population, 95% of the disabled people

are still unemployed in 2010

(Ministry of Human Resources, 2010. )

 Problem

1
Lack community or centralized agency support for
seeking employment opportunity

(Beautiful gate foundation for the disabled, 2020)

 Problem

2
Inadequate and no access to basic / advanced
vocational training

(Beautiful gate foundation for the disabled, 2020)

 Problem

3
Misconception and discrimination about employing
disabled people

(Rozana Sani, 2020)

 Objective

To provide a disabled friendly platform that helps

them seek job opportunities as well as improving
their quality of life
 Research question

How can the disabled people in Malaysia find job

conveniently to improve their quality of life
 Research method

Quantitative research Qualitative research

Questionnaire survey Google Search

HOW THIS PROJECT WORKS
Business Model
 How we maintain this service

Pricing set by free market auction

1 Targeted ads
Charged per clicks

Rm 199 per listing (remains open for 30

2 Jobs listings days)

Learning Most of it are free

3
Subscriptions But some of it require payments
USER PERSONA, USER STORY
user persona 1

AIDA bio
currently jobless Aida is a woman who worked as a
promoter in a supermarket. She has no
family. After she injured in an accident,
profile she becomes temporarily disabled. The
company fired her. She is now a person
36 with physical disabilities. She’s
spm desperate and lost after the accident, not
sure what to do and what jobs she can
divorced
find. She hope she can work from home
government allowance Rm300 due to her physical condition.

goals frustration

- has a stable job - confused what jobs suits her

- work from home - needs a job to maintain her
expenses

user story

As a female with physical disabilities (legs), I want to look and apply for job
online so I could maintain my expenses by working from home.
user persona 2

JAKE bio
currently jobless He has autism spectrum disorder. He
also has learning disability. He often
use larger text so he doesn’t get
profile distracted easily. Due to his disability,
he couldn’t get a job suitable for him.
20 He always wanted to learn more
through seminars or talks. Due to his
diploma
disability, all the websites he browsed
single through for learning purpose are
government allowance Rm300 confusing him.

goals frustration

- Access to more seminars conveniently Finding hard to access current job

- Access to an app where content or or learning websites because they
information are centralized are not disability friendly

user story
As a fresh graduate with learning disabilities, I want to access more seminars that
is disability friendly so I could secure a job.
user persona 3

JOHNSON bio
founder of a franchise restaurant Johnson owns a franchise restaurant
that serves local foods. He is a kind
hearted and fair person. He always find
it challenging when hiring workers due to
profile
the salary requirements and the attitude
50 of the workers. He wanted to expand his
company’s brand reputation to gain
bachelor degree more customers by hiring disabled
married person. He wants to find person that is
Rm100,000 per year with good attitude.

goals frustration

Post job vacancies for disabled ppl Challenge to hire good attitude
workers that willing to work as
waiters, cleaners etc

user story

As an owner of a franchise restaurant, I wanted to post job vacancies for

disabled people so I could hire disabled people as workers meanwhile
building up my company’s reputation
USER SCENARIO
User scenario 1

AIDA
Look & apply for jobs online
User scenario 2

JAKE
Access more seminars that is disabled
friendly
User scenario 3

JOHNSON
Post job vacancies for people with
disabilities so he could hire them
USER FLOW
User flow 1
User flow 2
User flow 3
INFORMATION ARCHITECTURE
Click to download pdf :
https://www.scribd.com/document/496057664/R
-D-W8-FINAL-Information-Architecture
CORE FEATURE
 Accessibility functions for
people with disabilities

Social networking platform Job searching platform

Learning platform Event scheduling platform

WIREFRAME (SKETCHES)
WIREFRAME
1 2 3 4 5
welcome screen log in sign up select user type select features
6
Home (news feed)
7 8 9 10 11
jobs (when no search) Results (after search for Job result filter Following jobs Trending jobs
jobs)
12 13 14
Job details (after click Job details (when Post a job
any job post) scrolling)
15 16 17
Learning Learning following Trending learning
 20
18 19 Learning details (when 21 22
Learning Results (after Learning filters click on any learning Learning details (when Post a new learning
click search) post) scrolling)
 25
23 24 Calendar (when click
calendar Calendar (when click on date)
add new event)
26
Me (disabled user)
27
Me (employer profile)

28
Me (posts) 29 30
Me (published learning) Me (published jobs)
31 32 33
messaging Message filters Chats screen
34 35 36
Hamburger menu Feature settings saved
37 38 39
subscriptions View plans plans
40
My promotions
COMPETITOR
Linked In

- professional network on internet

- provide professional job opportunities
- provide courses for learning
- connect and strengthen professional relationships
- apps available
 Bluebee / Cacti LinkedIn

audience People with disabilities / employers professionals / employers

Job opportunities yes yes

Learning/ training various type various type

resources

Social networking yes yes

disabled-friendly yes no

Apps availability yes yes

PROTOTYPE 1
Brand colours Characters

Primary colours

Secondary colours
- welcome screen
- short description about this app
- select user type
- feature settings
- log in / sign up
- home page
- create new post
- user’s profile
- jobs page (results, following, trending)
- search jobs
- filters
- job details
- apply jobs
- post new job listing
- learnings page
(recommended, following, trending)
- search learnings
- filters
- learning details
- join learning
- post new learnings
- calendar page
- schedule new event
- messaging
- hamburger menu
- feature settings
- saved page
- subscriptions page
- my promotions page
Demo Video (Prototype 1)
PROTOTYPE 2
Brand colours Characters

Primary colours

Secondary colours
- welcome screen
- short description about this app
- select user type
- feature settings
- log in / sign up
- home page
- create new post
- user’s profile
- jobs page (results, following, trending)
- search jobs
- filters
- job details
- apply jobs
- post new job listing
- learnings page
(recommended, following, trending)
- search learnings
- filters
- learning details
- join learning
- post new learnings
- calendar page
- schedule new event
- messaging
- hamburger menu
- feature settings
- saved page
- subscriptions page
- my promotions page
Demo Video (Prototype 2)
FURTHER IMPROVEMENTS
 Improve the designs, layout, functionality & more
1 based on comments from the users

2 Start coding the app

BUDGET
Adobe XD (free)
 References

Bonaccio, S., Connelly, C., Gellatly, I., Jetha, A. and Martin Ginis, K., 2019. The Participation of People with Disabilities in the
Workplace Across the Employment Cycle: Employer Concerns and Research Evidence. Journal of Business and Psychology,
35(2), pp.135-158.

AVINESHWARAN, 2014. The disabled want equality not pity, says OKU advocate. [online] The Star Online. Available at:
<https://www.thestar.com.my/news/nation/2014/11/26/treat-disabled-like-normal-says-advocate> [Accessed 25 February 2021].

Department of Statistics Malaysia Official Portal, 2021. Department of Statistics Malaysia Official Portal. [online] Dosm.gov.my.
Available at:
<https://www.dosm.gov.my/v1/index.php?r=column/cthree&menu_id=K3k2VmMrQ3hwQzdYWDVDeDFRdVFDUT09> [Accessed
20 January 2021].

Ministry of Human Resources. Labour and Human Resources Statistics, 2010.

Beautiful gate foundation for the disabled, 2020. Memorandum On Employment for PWDs. [online] Beautiful gate foundation for
the disabled. Available at: <https://beautifulgate.org.my/important-info/memorandum-on-employment-for-pwds/> [Accessed 20
January 2021].

Rozana Sani, 2020. Handicapped and jobless | New Straits Times. [online] NST Online. Available at:
<https://www.nst.com.my/education/2020/02/564906/handicapped-and-jobless> [Accessed 20 January 2021].
THANK YOU