CUSTOMER PROFILE

Personas

Demographic Psychographic Technographic

Gender, Age, Social Status, Location Behavior, Values, Beliefs Creators, Critics, Collectors,
Activities / Interests / Opinions (AIO) Joiners,Spectators,Inactive
 Personas

Pains Gains
Pains describe anything that annoys your customers in Gains describe the outcomes and benefits your
achieving their needs/wants. Identify what prevents customers need/want. Gains include functional utility,
them from achieving their needs/wants. social gains, positive emotional, and cost savings
 PERSONA CANVAS

Persona Name

DEMOGRAPHICS PSYCHOGRAPHICS TECHNOGRAPHIC

PAINS GAINS
 PERSONA CANVAS

Persona Name
WANDA WOMAN

DEMOGRAPHICS PSYCHOGRAPHICS TECHNOGRAPHIC

Middle aged (35-45) full-time employed mom Devout Catholic and believes in value of getting Maintains a facebook and instagram account
with a Human Nature independent high grades and a college degree as a for her business - she creates some online
distribution business means to success in life content 3x/a week

Has 3 kids Having more money will make her happier She follows successful women role models online
Lower middle class with average income of
15-25k/month Having more money means becoming happier She wants to buy clothes for her and her family
online but cannot afford.
Lives in urban environment - Cebu City - Believes in using environmentally sustainable She goes to ukay-ukay instead.
and renting a house products but find them expensive.

PAINS GAINS
•Jobs are low-paying and it’s so hard to run her business due to limited time •She feels beautiful and good being able to use Human Nature products at
between work and running a household. super discounted rates because she is a distributor.
•She needs to look good and cool to help her sell more so •She is able to show her children the value of hard work and benefits of using
she can eventually do it fulltime. sustainable products.