Customer

Persona
Worksheet.

created by
hello@canny-creative.com | +44(0)191 364 3030
www.canny-creative.com
Customer Persona Worksheet 2

HOW TO...

The following Customer Persona Worksheet has been made to help you create your
ideal customer persona for your business.

Simply work your way through the sheet listing out the information in as much detail
as you can.

Give them a name, and find a photo that represents them. Age, work, family etc are
all self-explanitory.

Brands/Influencers are the companies that they buy into already.

Fears are what they fear. Not snakes and spiders, but "losing money" or "business
failing" etc.

Goals and challenges are what they're setting out to do and how you can help.

Common objections should be the reasons they might not want to work with you.

And finally, hobbies and interests, what do they get up to in their spare time?

Having your ideal customer personas created like this gives you an easy way to
target your brand, website, and digital marketing efforts directly at them.

By using the Customer Persona Worksheet, your marketing efforts will become laser
focused!

Pew pew.

We would love to talk with you about your rebrand and welcome questions
at any time.

hello@canny-creative.com
+44(0)191 364 3030

created by
hello@canny-creative.com | +44(0)191 364 3030
www.canny-creative.com
Customer Persona Worksheet 3

Name:

Job Role:

Age: Business Bio:

Work:

Family:

Nationality: About:

Location:

Education:

Brands / Influencers: Challenges

• •
• •
• •
• •

Fears: Common Objections:

• •
• •
• •
• •

Goals: Hobbies & Interests:

• •
• •
• •
• •

created by
hello@canny-creative.com | +44(0)191 364 3030
www.canny-creative.com
Customer Persona Worksheet 4

Name:

Job Role:

Age: Business Bio:

Work:

Family:

Nationality: About:

Location:

Education:

Brands / Influencers: Challenges

• •
• •
• •
• •

Fears: Common Objections:

• •
• •
• •
• •

Goals: Hobbies & Interests:

• •
• •
• •
• •

created by
hello@canny-creative.com | +44(0)191 364 3030
www.canny-creative.com
Customer Persona Worksheet 5

Name:

Job Role:

Age: Business Bio:

Work:

Family:

Nationality: About:

Location:

Education:

Brands / Influencers: Challenges

• •
• •
• •
• •

Fears: Common Objections:

• •
• •
• •
• •

Goals: Hobbies & Interests:

• •
• •
• •
• •

created by
hello@canny-creative.com | +44(0)191 364 3030
www.canny-creative.com
Customer Persona Worksheet 6

I have worked with

design agencies
of all sizes in my
career, and Canny
are simply top
class.
Justin Brown, Founder
Shodai / Letsg.oo

created
created by
by
hello@canny-creative.com | +44(0)191 364 3030
www.canny-creative.com
www.canny-creative.com
Thank You.

created by
hello@canny-creative.com | +44(0)191 364 3030
www.canny-creative.com