GROUP 1

JOB ADVERTISEMENT
STORE STAFF OF SMTOWN &STORE VIETNAM
Our Members
Nguyen Huynh Duc
31201028913
Nguyen Bao Chau Anh
31201029106
Truong My Hanh
31201029121
Doan Thi Minh Thu
31201028854
Truong Thi Quynh Nhu
31201028737
Phan Thanh Trà
31201029014
Doan Vu Hao
31201028653
 Agenda
JD, JS introduction

Channels used for job advertisements

Job seekers' expectations

Job advertisements
I. INTRODUCTION
1. Job discription
2. Job specification
 SMTOWN &STORE
Store staff
Located in 101 Ton Dat Tien, District 7, Ho Chi MInh city
2 main businesses: SMTown Store and SMTown Cafe

Report to: Human Resources Manager (Store manager)

Job Summary: - Calculate the totals and proceed with

- Greet customers and assist them. payment.

- Lead customers to the store shelves and
- Update customers of upcoming discounts,

recommend items based on their needs. promotions, and anticipated items.

- Provide product information to advise
- Collaborate with colleagues to achieve

customers. revenue targets.

- Assist customers in making choices by
- Answer questions and inquiries from

building trust and offering a variety of

customers.
options. - Assist customers in trying on items,

- Create new or update customer

checking or trying out products/services,

information. etc.
SMTOWN &STORE
Store staff
Located in 101 Ton Dat Tien, District 7, Ho Chi MInh city
2 main businesses: SMTown Store and SMTown Cafe
Position Type :
Full-time/ Part-time Job
Purpose:
In charge of assisting and supporting clients.
Provide information about the business's items for
sale.
Display, arrange merchandise and keep the retail
environment clean.
Duties:
Sales, billing, and setting up tables and chairs for
customers to relax and drink.
Clean and sanitize the shop at all times.
 Job Specification
Job title: Other attributes
Store staff Energetic and enthusiastic
Qualifications: Korean language capability is a plus
Have a good understanding of SM
High School Certificate or equivalent
Entertainment (artists, etc.)
Work based skills
Ability to handle transactions accurately and
responsibly.
Basic math and computer skills.
Intermediate English level
Good communication skills.
Good arrangement skills
Cheerful working attitude
Job Title: Physical and Skills
Store staff requirements
Ability to use English at an intermediate
level (Korean is a plus!)
Physical and Skills Have a good understanding of SM
requirements Entertainment (artists, etc.)
Good health condition.
Ability to handle transactions accurately
and responsibly.
Basic math and computer skills.
Ability to courteous approach to resolving Education
complaints.
Good communication skills. High School Certificate or equivalent
Good arrangement skills
II. CHANNELS FOR
ADVERTISING
1. Offline Channel
2. YBox
3. Social Media
OFFLINE CHANNELS
How to do that?
Use the posters and standees
at the store located in the mall

Target audience
Current customer - prospective
employee
Those who are interested
enough in the company and
Kpop idols to visit the store
OFFLINE CHANNELS
Pros
Customers coming to the store and

looking for a job can apply for a position

if they find it suitable to them.

The advertising can last for a longer time

with low costs needed.

Cons
The channel only attracts a limited number

of applicants.
Area and space are occupied that cannot

be used for promotional purposes.

 YBOX
What is YBox?
YBox is a platform that is used for networking and job
seeking, which allows applicants to reach the hiring
companies for the job.

How to do that?
The store can post the job advertisement on
the platforms

Target audiencce
Statistic shows that about 70% users on YBox are
university students and fresh graduates.
 YBOX
Pros
The advertising can attract an amount of

potential applicants.
The recruiting post can be widespread by

sharing.
YBox offers the HR department to use the

free service to post simple recruiting posts.

Cons
The duration of the post can sometimes be

short in comparison to the ideal period of

hiring good applicants.

 FACEBOOK INSTAGRAM
SMTOWN &STORE Vietnam @smtown_vn

Those who already take interest in the

TARGER AUDIENCE: company, Kpop lovers
 Pros
High Page Engagement
The page engagement rate is relatively
high with right target - youngsters with
great knowledge of Korea and SM
Entertainment
Sharing rates on social media are high
for many prospective job seekers and
those who know off such job seekers

Cost saving
Posting on the company's official social
media platforms does not cost any
fees.
 Cons
Tends to be missed
The number of posts is updated regularly,
causing the job to drift down, affecting
the attraction of candidates.

Negative comments
Negative comments may still appear below
company's job posting, not sure how true
it is, but if candidates read it, it will more
or less affect their impression of the
company
COST AND DURATION
 OFFLINE
Cost

Around 350,000 VND for standee and

300,000 - 400,000 VND for posters

Duration

2-3 weeks TOTAL

750,000 VND
 ONLINE
Cost: FREE

Duration Duration

2-3 posts on the newsfeed

About 3 weeks, until a
Update on stories/posts until

job is completed
the recruitment is closed

SOCIAL MEDIA YBOX

III. JOB SEEKERS'

EXPECTATIONS
 Method
Method Focus group interview

Location Online

Time Friday, 24/6/2002, 2pm

Duration 40 minutes

Participants 3 participants
 Interviewees

Interviewee 1 Interviewee 2 Interviewee 3

Status Current employee Job seeker Job seeker

Experience No previous employement Service staff at Highland Service staff at Circle K

Personal favour towards Personal favour towards Personal favour towards

KPOP idols and Korean KPOP idols and Korean KPOP idols and Korean
culture culture culture
Common ground
Looking for a source of Looking for a source of Looking for a source of
earning earning earning

 Interview brief

Interviewee 1 Interviewee 2 Interviewee 3

How did you find out YBOX, facebook job-posting

YBOX Careerlink, Fanpage
about this position? groups

What information do
you expect to know Company's information, job Job description, job Job description, location, time
from job description, salary and benefits requirements, and salary of work, and salary
advertisements?

More connections to idol

What do you expect to Earnings, working experience
Satisfy my passion with KPOP goods, meet new friends
gain from this and "SM Entertainment"
idols, and earnings and learn customer service
position? employee status
skills

Straight-forward and Facilitate employees with

What do you expect Create learning and
transparent payment policy, suitable working schedule and
from the company? development opportunities
good working environment respect personal lives
 Results
Job seekers' expectations
Job description and requirements
Responsibility and duties
skills and qualifications needed
Salary and benefits
What is the salary range? (per
hour, per shift)
What are the additional benefits?
(bonus, days off, insurance,...)
Location and schedule
Where is the working site located?
How many hours required per shifts?
How many shifts per week?
Learning and development
opportunities
Skills and experience gained when
working in this position (problem
solving skills, cashier experience,...)
Further promotion to higher
position (manager)
VI. JOB
ADVERTISEMENT
1. Offline Channel
2. YBox
3. Social Media
1. OFFLINE
CHANNELS
1. OFFLINE CHANNELS
1. OFFLINE CHANNELS
2. YBOX
 3. SOCIAL MEDIA
FACEBOOK INSTAGRAM
SMTOWN &STORE Vietnam @smtown_vn

Facebook post

Instagram story
Thank you for listening!