‘JOY’ FOR TECHPIXIES

Lisa Mellis
UX Design
Presentation Outline

Introduction Information Architecture User Interface Design

● Problem Space ● Information Architecture ● Style Guideline

● User Flows

● Sketches

User Discovery Wireframing & Prototyping

● User Interviews ● Wireframes

● Personas ● Figma Demo

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Introduction
Brain Priming on the go!

TechPixies is a company that helps women return to work after a career

break, change careers or start a business leveraging technology.

Neurocoaching is an important part of the learning process offered at

TechPixies. In particular, Brain Priming, helps women to quash those
automatic negative thoughts and give them tools to succeed.

We have a significant number of women who have been through our

programme who have used brain priming. However, whilst using the
neurocoaching, customers find it difficult to complete because
everything they need is not in the same place and they need to access
the different functions using an external calendar, recording facility,
learning materials, reminders, etc. This is the problem that we’re trying
to solve.

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Project Description

The app is a way to bring all the neurocoaching

learning together. Firstly the app takes you
through your experience of finding out what
needs to be addressed

The four main flows in the app are Recognise,

Refute, Reframe, Record.

All are accessible through the one app.

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User Interviews
User Interviews

I interviewed members of the TechPixie

community who are already paying members of
our programme. Therefore they will also be the
users.

I asked them questions such as what external

programmes did they download to help them
through the programme.

What made them lose motivation (if applicable)

What functions they’d like to see

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Research

1 When did you join us? Have you completed the course?

2. How many neurocoaching sessions have you attended so far? ...and have you completed a Brain Prime?

3. Can you tell me about your Brain Prime Experience so far?

4.Did you experience any barriers to accessing the learning materials?

5. Do you understand the brain prime process? Is there anything you are unsure of, please explain?

6.How do you access the sessions?

7.How do you record your brain prime audio?

8. How do you keep track of your progress?

9. How successful do you feel it has been? Have you experienced any changes?

10. How could you improve your current brain prime routine?
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User Interviews - Insights

I mostly learnt that people were using different

functions of their iphones, or various apps to try
and keep them motivated and on track, but
many found they were unable to keep on with
the programme, therefore lost momentum

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User Personas
User Personas
Ambitious Driven Dependable Dreamer
Motivation
ANJULA BANKS [Example Persona]
Punctuality
Bio
Anjula has worked hard raising 2 children and has had 5
years at home. She wouldn’t swap that time for anything in Simplicity
the world.
Age: 45
Work: Enrepreneur However, since her career break she feels her confidence Efficiency
Family: Husband and 2 in her abilities has diminished. She thinks technology has
children advanced to the point where she’s not sure if she will be
Location: Oxford, England
able to achieve her goals. She has big dreams but is not
Character: Driven
sure if she is capable.
Preferred Channels
Personality Goals
● Own her own business Traditional Ads
Introvert Extrovert
● To contribute financially in the home
● To feel like her aims are achievable Online & Social Media
Analytical Creative

Frustrations Trusted Referrals

Spontaneous Planned ● Her husband wants her to be earning more

● She might have to give up her dreams and take an Guerrill Effortd & PR

Passive Active
office job for the sake of stability
● She needs to be able to work flexibly for child care
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User Personas
Creative Fun Spontaneous ambitious
Motivation
LILY BLACK [Example Persona]
Punctuality
Bio
Lily is working hard to make a career in music. She’s had
some knockbacks which have on occasion made her want Simplicity
to give up.
Age: 30
Work: Musician She lacked positive role models to help her on her way. Efficiency
Family: Single
Location: Ayr, Scotland She has decided that now is her time to make her dreams
Character: Free Spirit
come true and she is the only person she has to rely on
and answer to is herself
Preferred Channels
Personality Goals
● To work in the music business Traditional Ads
Introvert Extrovert
● To live a full life full of exciting experiences
Online & Social Media
Analytical Creative
Frustrations
● She struggles to proritise tasks Trusted Referrals

Spontaneous Planned ● She is impulsive and needs more structure

● Her creativity is strong but she also needs a Guerrill Effortd & PR

Passive Active
business plan to succeed

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Information Architecture
Information Architecture

Get started How to Recordings Calendar Settings

Splash page videos Record your Reminder to Useful links

voice listen
Log on FAQ Previous Completed troubleshooting
recordings today
Full week well
done

Full calendar

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Information Architecture

HOME

VIDEO LESSONS CALENDAR RECOGNISE REFUTE REFRAME RECORD

RECORD LEARN

LEARN PLAYBACK

LEARN
LEARN

input
LEARN
INPUT

INPUT

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User Flows
User Flow 1

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User Flow 2

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Sketches
[Task 1 Sketches]

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[Task 2 Sketches]

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Wireframes
Wireframes

home back
Menu Menu Menu Menu
1 2 3 4

button
Text

Pop up Change
background

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Wireframes

home home back home back

Text input

record
Text input

Text input

select next Pop up playback

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Prototyping Demo
Clickable Prototype

Link to your
Figma Prototype

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UI Design
Style Guidelines

Colours #121f4d #2e456f #4e216e #c82e6a #c64510 #62adc5

Typography Title [M J Zhafira] [20]

Subheading [bold] [14]
Body [regular] [10]

Buttons

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Learning Outcomes
Learning Outcomes

I learnt about the design process. Firstly to empathise with users, define pain points and to identify my
customer avatar. We covered the basics of UX research, like planning research studies, conducting interviews
and usability studies.

Next we learnt to build out the app by creating user flows, wireframes and prototypes, test and iterate on
designs

Lastly we learnt how to adapt our designs through user-centered design, accessibility, and testing.

● I would progress by acting on the feedback given, such as to create more unity between the colours on
different screens. I would work on changing some of the copy within the app. I would add further
achievements. Also a settings and privacy page.

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Thank you!