SOCIAL MEDIA

Cheat Sheet and

Content Calendar
 SOCIAL MEDIA CONTENT

INSPIRATIONAL BLOG QUICK TIP OF

QUOTES POSTS THE DAY TUTORIALS

Create your own Your own content is Create themes Show readers how to
or post other the best way to around quick tips to do something
popular ones grow your following! get more done that will help them

CUSTOMER OLD POPULAR WEBINAR

CHALLENGES
SURVEYS CONTENT TRAININGS

Give people tasks to Ask your readers Re-post popular Promote an

achieve something questions about their content with new information-packed
specific for their biz biz or yours images webinar

EPIC PROMOTE YOUR PRINTABLE

ANNOUNCEMENTS
CONTENT SERVICES FREEBIE

Take a popular topic Let readers know Give your social media Create a checklist or
and write a long, about upcoming followers bundled cheat sheet readers
detailed post on it events or specials packages to buy can download

ASK SOCIAL-ONLY CASE

ANSWER FAQs
QUESTIONS PROMOS STUDIES

Ask readers Offer exclusive Share your own Answer common

questions related to discounts only for your personal stories or questions your
their biz/blog social followers client success stories readers have

FAVORITE SHORT FREE BEHIND THE

HACKS + TOOLS VIDEOS E-COURSE SCENES

Show the resources Share a short Let people opt-in to Show images of
and tools you use in YouTube video with an email course to your workspace
your biz a quick tip help build your list and new projects

WEEKLY CONTESTS + HOLIDAY ENCOURAGEMENT

ROUNDUP GIVEAWAYS SPECIALS

Share a list of your Give away prizes in Celebrate holidays Give positive words
favorite industry posts exchange for with special themes of encouragement for
each week emails, likes/follows graphics, and posts followers
 TIMES TO POST

FACEBOOK TWITTER INSTAGRAM LINKEDIN

10am - 4:30pm 12am - 3pm 10am-5pm 10am-3pm, Sat
2-3x day 2-5x day 2-5x day 2-3x day

Scheduling + Automation Tools

Buffer Buffer Later Tailwind

SmarterQueue SmarterQueue Tailwind
PromoRepublic PromoRepublic Afterlight
Recurpost Recurpost
IFTTT

IMAGE SHARE SIZES

TOOLS
Image Design
FACEBOOK + TWITTER Canva, Desyner, PicMonkey,
Horizontal PromoRepublic
800 x 400px (2:1 ratio)
Fonts
Type Genius, Google Fonts, WhatFont,
DaFont
Stock photos
INSTAGRAM Picjumbo, Unsplash, Pixabay
Square
1080px TIPS
LINKEDIN
Vertical Create templates for each size with
700 x 1100px (or taller) your branded watermark
Add your blog title to the images
Use one image for Twitter + FB at a
2:1 ratio. Twitter min size is 440x220
(max 1024x512). FB min size is
600x315 (max 1200x630).

CONVERSIONMINDED
 GROWTH + ENGAGEMENT TIPS

Engage on social.
Like and share other people’s posts and comment on them too.

You can share your own content and other people’s too.
Try to spend at least some of your time creating original content.

Be visual.
Visual content is 40x more likely to get shared than other types of content. Use
Canva to create appealing graphics and title images for your posts.

Follow the 80/20 rule for your posts.

(80% helpful tips / 20% promoting your business). The more you genuinely help
people, the more open they’ll be to a soft sell approach.

Add content upgrades to your posts.

As you build a following and engage with people, you’ll see a boost in traffic to your
blog. Make sure your posts encourage people to sign up for your newsletter or optin
to a freebie so you can leverage the traffic to build a mailing list.

Look at other popular posts for inspiration.

Study the things that other brands are doing to build their following and then do that
too.

Expand on popular topics.

Monitor your social analytics to see what content is performing well and then create
more of it.