Promise

Name
Start Date
End Date
Event Date
Pre-Sale
Pre-Sale Bonuses
Inspiration
Upgrade your mindset in the next 3 days to make more money
Mindset MakeOver Challenge
16th May
1st June
16th May-18th May
18th May-21st
- Big Black May
Book Of Affirmation
- 7 Figure Mindset
- Funnel Masterclass
Link 1
- Funnel Link 2
Use Naming Cheatsheet

3 day Event
 Money $50,000
Price $2,500
Units 20
Leads 2000
LP Visit 10000
CPC $2
Ad Spent $20,000
ROAS 2.5
Profit $30,000
 Levers

Choose high-end

1%-5% Conversion Rate

20%-50% Optin Rate
Keep as low while attracting high quality audience
 Asset Status
Landing Page
Thank You Page
Community
Sales Page
Order Form
Order Confirmation
Payment Gateway
Fulfillment Zapier
FB Pixel + Events
GA Code + Events
Matomo Code + Events
 Instructions
Create a Landing Page using tools like Clickfunnels, Leadpages or your prefered tool

can be a FB group
Walkthrough if you want to learn how to create a beautiful funnel - https://vimeo.com/688252242/93b5d449f6

covered in M2
covered in M3
Cheatsheet - https://docs.google.com/document/d/1EWfWKT6NC4PjTWFGIQ6shBJ7I8LCeANKBXqHxBIYsA4/edit?usp=sharing
GA Setup walkthrough - https://vimeo.com/690465105/a79002da6e
Matomo Setup walkthrough - https://vimeo.com/690465105/a79002da6e
Event Promo Example
Email #1 Announcing my new event
Email #2 Benefits of joining my new event
Email #3 Paint a picture of their tranformation post event
Email #4 Why should you join my event now

Event Reminder Example

Email #1 Join me live for day 1 - 1 hour reminder
Email #2 Join me live for day 2 - 1 hour reminder
Email #3 Join me live for day 3 - 1 hour reminder

Pre-Sale Launch Example

Email #1 Enroll Into My New Offer
Email #2 Paint a picture post implementing offer
Email #3 Testimonials and Why Now
Email #4 Bonus Disappearing Or Discount Expiring

Public Launch Example

Email #1 Explain offer to public
Email #2 Summary of how the event went + reactions
Email #3 Twist the knife on their problems + testimonials
Email #4 Want to solve this big core problem
Email #5 Video snippet of the content inside
Email #6 12 hours left + explain urgency + pay plans
Email #7 6 hours left + why enroll now
Email #8 1 hour left + last call
Text/Picture Posts
Post 1

Long-from Video
Video 1
Video 2
Video 3

Short-form Video
Reel 1
Reel 2
Reel 3
Reel 4

Inspiration
Should be repurposed exactly from the emails, just attach photo to it. Smart work wins ;)

https://www.youtube.com/watch?v=VFHlf38O_YU&ab_channel=RootaMittal
https://www.youtube.com/watch?v=HBGvPlt-KbE&ab_channel=RootaMittal
https://www.youtube.com/watch?v=mdput06jZEM&ab_channel=RootaMittal

https://www.instagram.com/p/CWFx2MDjtma/
https://www.instagram.com/p/CWxi_8UD0y_/
https://www.instagram.com/p/CWyBW5zji4M/
https://www.instagram.com/p/CW2YMGvjgch/

<links>
 Audiences To Retarget
Email List
Social Media Custom Audiences
Event Leads
Sales Page/Order Form Visitors
MOF and BOF Setup
 Action Needed
Encourage Them To Sign Up For The Event. Repurpose Event Promo Emails
Encourage Them To Sign Up For The Event. Repurpose Event Promo Emails
Encourage Them to checkout the offer. Repurpose Pre-Sale Launch Emails
Encourage them to enroll. Repurpose Public Launch Emails. Share testimonials and Why they should enroll now
https://vimeo.com/702748251/7604e9471a (in-depth ads will be covered in M5)
Day 1

Day 2

Day 3
Note - Grab topics from the survey you collected so you can prep content which your audience desires.

Welcome
The thingseveryone.
I’m goingShare
to talkthetoday
agenda of the
about are 3foundations
days. Ask them to grab
to mindset a screenshot
that and share
have personally it on
helped metheir IG Stories
so much. Don’tbydismiss
taggingthem
you.as trivial, b
as we go along.
Gratitude, SelfLoveList, WalkitOut, DoTheBoringWork
Give them homework post day 1, and ask them to post in the community.
Give a glimpse of what we cover on day 2.

Welcome to Day 2. Share your #1 takeaway after doing yesterday’s homework! Make sure to watch yesterday’s replay if not done already.
Today, we're gonna talk about imposter syndrome, dealing with failure and self-doubt.
Journalling Prompts for Day 2
Affirmations for Day 2
Give them homework post day 2, and ask them to post in the community.
Give a glimpse of what we cover on day 3.

Welcome to Day 3. Share your #1 takeaway after doing yesterday’s homework! Make sure to watch day 1,2 replay if not done already.
Today, we're gonna talk about money mindset and how to charge high-end with confidence
Journalling Prompts for Day 3
Introducing "Mindset Accelerator"
Introducing Pre-Sale Offer
Sharing the links
Answering questions about the offer LIVE
 Overview
Leads
Sales
Money
CR%

Funnel Performance
Lander Visits
TY Visits
OR%
Survey Filled
Community Joined
Sales Page Visits
Order Form Visits
Order Confirmation Visits
Avg Live Attendees

Email Performance
Email Sent
Open Rates
Click Rates

Social Media Performance

Posts/Stories
Reach
Avg Likes
Avg Comments

FB Ads Performance
Ad Spent
ROAS
Reach
CPC
CPM
CPL
CPOF

Tracking
Google Analytics Report

Matomo Report
Facebook Report
Youtube Report
 What went well

What can we improve

1800
15
$37,500
0.83%

9500
1800
18.95%
940
1300
2200
2100
15
200

16
17%
0.65%

25
150,000
800
6

$800
46.9
47000
$1
$30
$15
$50

We got majority sales from IOS users, and from women

Launch Email 7,9 got us the most sales. Youtube and Instagram platforms worked well. Most people purchased within
1-3 visits which shows high brand trust.
We got 8 attributed sales via our retargeting ads
NA
ROAS is pretty good, Our ads killed it!
Launch is profitable
1800 New Leads added to our email list
Our sophisticated tracking led us to track audience demographics in detail
Majority leads filled up the survey and joined the community.
Bonuses were attractive, led to peope buying live during day 3

Email Open and Click Rates should be improved

We shouldn't send longer email, but short crisp emails
Optin Rate for Lander should be improved and above 20%
Conversion Rate should be above 1%, need to figure out how to reach how quality leads
Only 200 people showed up live daily during the event, need to increase this