Business Development Assessment - Mock Pitch

About Listed

Listed is a platform where creators can reward their fans for liking, commenting and sharing their
content. For creators it's a great way to

1. Increase their fan following,

2. Increase their engagement rates
3. Reward their super fans.

For fans it's a very useful tool as it gives them something in return for their immense love and support
for their favorite creators.
Imagine you follow a food blogger on instagram, and you often like and comment on their posts and
sometimes even share it with your friends, and one fine day, that food blogger says thank you very
much for your love so far, I will personally bake a chocolate cake for you and send it to your home.
Wouldn’t you be happy? That’s what Listed does.
Let's take another example.
Let's say you follow a famous gamer on youtube and that gamer says the one who will share their
latest video with maximum friends will get an opportunity to play a 1 on1 match against them or
maybe get to join their guild. Won’t that be amazing, something that will make all your friends super
envious of you. That's what we do, get you, the king makers, rewarded for your love.

Now moving onto what we are looking for?

As the name suggests your job will be identifying growth partners for listed and building strategic
partnerships with them. These can be Insta handle owners, facebook page admins, telegram or discord
group owners/moderators etc.

Essentially you will excel at this job

● If you have a growth/distribution mindset
● Are good at googling
● Are comfortable at reaching out to people and exploring mutually beneficial partnerships
Let’s understand what you need to do now:

Task 1 - Discover and negotiate prices for paid promotions across pages/groups on Telegram, Facebook
or Instagram for any of the creators mentioned below.
Criteria to be followed:
➔ Pricing metric - Should be in the range of approx ₹ 150 for every 10k members
➔ Engagement metric - At least 10% post views within 72 hrs
Example Communities
● https://t.me/paytm_cash_earning_apps_offers
● https://t.me/Paytm_Money_Earning_Online_Apps
● https://t.me/free_ka_maal_earning_apps_1
● https://t.me/make_money_online_earning_apps
● https://t.me/FreeFire_Redeem_Code_Google_Play

Let’s understand better with an example:

If you find a page/group with about 100k members, then try and negotiate a promotion with
them where they post a link and description about listed at a maximum cost of ₹1500. The post
should get at least 10k views in 72 hours and we should be able to get at least 5k clicks to our
link.

Task 2 - Come up with one additional growth hack and explain how you will use it to acquire at least 1k
users for the Listed Product. Deep dive into all possible metrics including CAC. Bonus if the growth
hack can be executed at negligible cost.

By when can you submit it?

● Preferably 48 hours or let us know if you need more
Take your time, but deliver your best…