GREAT Ask Me Anything With Scott Nixon, Marketing Director at The Hustle - GrowthHackers

20/08/2021 Ask Me Anything with Scott Nixon, Marketing Director at The Hustle | GrowthHackers
GrowthHackers Community
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Event Ask Me Anything - AMAs
Ask Me Anything with

Scott Nixon, Marketing
Director at The Hustle
Today, August 19
9:00am - 10:00am PDT
Q&A at the comments section at

this page
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Not sure how to build an email subscription base?

We invited Scott Nixon to answer questions from GH
Community members!
https://community.growthhackers.com/posts/16197265?notification_id=1770643028&utm_campaign=notification_space_event_reminder_recent&utm_mediu… 1/17
Nixon is the Marketing Director at The Hustle, acquired

by HubSpot in 2021. Prior, he developed the premium
subscription for TechCrunch, led user acquisition at
Surfline, and established the internal media buying
department at Propel Media. He enjoys building products
that people love and developing full-funnel marketing
strategies.
You can ask him anything about:
Why every company should invest their own email

newsletter
How to develop, go to market and scale a
subscription business unit
Best practices around email list hygiene and
deliverability, plus future predictions
How to test and scale new paid advertising
channels
Scott will be at this event page on Aug 19th to answer

questions sent by community members. Got a question
for him? Send it in the comments!
Updated Today, August 20
See Who Attended

SEE ALL RSVPS
1w
Host
Got a question for Scott? Send it here, in the comments!
Jessica Simmonds
1w
from iOS
Hey Scott, thanks for doing this! My question is about how to build revenue
from email subscriptions. Do you guys do it through sponsorships, or by
offering exclusive paid content? Thanks again!
J. Scott Nixon
9h
New Member
Hey Jessica! We previously monetized through advertising sales in our Daily
email newsletter, plus introduced a premium subscription (Trends.co) in
2019. We did some sponsored content in the early days, but not much
after.
After we were acquired by HubSpot, we sunset our ad sales. Speaking with
other email newsletters, advertiser demand is at an all time high. I suspect
its due in part from increase in online sales/ecommerce, plus increased
costs on paid channels such as Facebook. Advertisers are looking to
diversify their media plans.
Troy Arias
1w
Hey Scott, my question is how to start/convert millions of contacts/users into

healthy subscribers. Having trouble keeping email health up while also trying
to utilize the existing database.
J. Scott Nixon
9h
New Member
Hey Troy. Need more context around the situation, but my takeaway is
you'd want to develop a compelling email that solicits an opt-in to your
newsletter list. Sounds like not all your contacts may be interested in the
newsletter? You may need to separate them into two lists: 1.) marketing list
and 2.) newsletter.
Pedro Clivati
1w
Host
Hey Scott, thanks for doing this. I've been a The Hustle subscriber for more
than 2 years now and love what you guys have built.
Here are my questions:
1) What strategies have you used to get your first 10k users. I'm guessing
referrals must have been a great lever afterward but the beginning intrigues
me.
2) Before joining HubSpot, you were basically a media company, right? I

wonder why you haven't expanded into different verticals (like morningbrew)
but instead stuck to the same vertical?
3) Last but not least, in terms of monetization, there were multiple ways to go
about that. I've been seeing a lot of newsletters adding a paywall and
subscriptions, but you guys focused more on sponsorships. What has
influenced this decision?
Thanks again and congrats!
J. Scott Nixon
9h
New Member
Hey Pedro, appreciate your support!
1.) The Hustle started as an event (Hustle Con) and we developed the email
newsletter to build interest around it. The event continued through 2019
and attendees were a big part of the list growth. Correct, the first 10k+ was
generated through mostly referrals. Here's the thing: there are lots more
email newsletters trying to capture reader attention these days. So the
referral program needs to be built out with the proper incentives.
2.) For clarity, we're still a media company. We have a daily mail newsletter
(The Hustle), premium subscription (Trends.co) and podcast (My First
Million). Now that we're part of the HubSpot family, we're helping to build
HubSpot Media -- a network of creators and media brands. Our mission is
the same: to inspire and educate builders, operators and professionals.
In 2020 we decided to double down on our premium subscription, Trends.
It has since grown to 15k+ subscribers with a highly engaged community.
Many media brands aspire to have such an engaged community, where
thoughtful exchanges happen every single day between aspiring
entrepreneurs and individuals who sold their business for $20M+. Many
Trends subscribers join for the content, but stay for the community.
Needless to say, we had a lot of discussions around whether to build
another newsletter around a specific topic -- and we haven't ruled that out.
It was a matter of time and resources. But investing in multiple categories is
a really smart move and opens up more placements for monetization.
3.) We ramped up our email advertising sales to hundreds of clients per
year. As mentioned, we had a two prong approach by monetizing through
1.) ad sales and 2.) launching our premium newsletter, Trends ($299/year) --
which offers a private community and onsite content. But you're right, many
traditional media brands have clamped down on access to their articles
through metered paywalls. TechCrunch is one of the few that does not have
a metered paywall on their free journalism, but still offer a premium
subscription behind a paywall using premium, long form journalism that

delivers exceptional value.
David Hamman
1w
hi Scott, if you had to start tomorrow from zero, what would be your first
step/steps; what would be your monthly goal and schedule to get traction
and what would be your cost/budget?
J. Scott Nixon
9h
New Member
Here are the steps on a macro level.. 1. Build a landing page that educates
visitors on the value -- make it easy to understand and support it with
testimonials and/or key features. If it&# …MORE
David Hamman
8h
Thank you. Very thorough and detailed. Appreciate.

Reply to David
Jure Repina
1w
New Member
Hiya Scott! What would be the second thing to look at if readers are not
subscribing (apart form the content quality)? Do you believe in tweaks like
floating newsletter forms or popups, or even incentives to get people to
subscribe? Thank you!
J. Scott Nixon
9h
New Member
Hey! If you're posting content to your site and it's attracting visitors,
something must be working. The short answer is: yes, you should be using
some form of popups. For example, use exit popups with compelling copy
and use standard pops at 60-80% scroll depth (wait until they read enough
before barging in with a signup request), etc. We use OptinMonster and it
works great. Other incentives would be weekly giveaways where each
referral gives the reader an entry. We've found that giveaways where 'most
referrals win' can make feel readers feel excluded, which isn't ideal.
Referrals on average open at 2-3X more, so they're super valuable.
Victor Ojo
1w
Hi Scott,
I have quite a high rate of open rates but a very low open rate for email
marketing. Any tips on how to solve that?
J. Scott Nixon
9h
New Member
To clarify, you have a high rate of opens for a newsletter, but low open rates
for marketing emails? Presuming that's the case, here's a few thoughts.
1.) Are you using the same sender email address, name and image? Are
readers expecting to receive the marketing emails and its contents?
2.) Are you using the same email platform? It could be that you're sharing
an IP with an emailer that has a bad reputation, and it could be dragging
you down.
3.) Why not combine the two? Offer value within the email (ex editorial) and
integrate your marketing offers there?
4.) Are you scrubbing non openers and/or do you have a high unsubscribe
rate? Both of those can land you into the SPAM folder and reduce your
opens.
Pedro Clivati
1w
Host
Oh, got an extra one: Open Rate and CTR are basically the two most
common metrics to measure email performance. With Apple's latest update
as well as Hey, blocking email tracking in the name of privacy, how will you
guys measure performance?
J. Scott Nixon
9h
New Member
Hey Pedro, this is a pressing question for the entire industry at the moment.
A handful of email newsletters I've spoken with that monetize off ads have
two types of advertisers: 1.) brand advertisers who want reach and 2.)
performance-based advertisers who want results. For #2, most are starting
to think about the click and back end results. Here's the t …MORE
Email Quality Score in Email Marketing

LUCAS CHEVILLARD
Megan Clouse
1w
New Member
I currently have a weekly shopping newsletter (with links) with a 40%+ open
rate and a happy following. I have about 350 on the list so far.
a) Should I keep focusing on growing my list before beginning to monetize?
b) For monetizing… yes for affiliate links but I'm most intrigued about
creating a paid only insider membership to receive the newsletter. A little
more insider/exclusive, but still crazy affordable - like $12/year. My gut says
yes! Thoughts, concerns, strategies to transition to paid?
J. Scott Nixon
9h
New Member
Hey! 40%+ open rate is a great start, super impressive. Short answer, if you
have a good relationship with your readers, my two cents is there's no
problem with introducing monetization now. Make sure to mark them as
sponsored somehow, and be honest with your readers and make it a fun
experience. "Hope you enjoy reading! Here's the thing: we've got to keep
the lights on! You might start seeing some lite ads introduced to the email."
In terms of building out a subscription, don't limit yourself to $12/year
because it seems crazy affordable. Base pricing off the value you're offering
with the premium content. Maybe run some tests with the premium content
and ask for feedback from a beta group. What would you be willing to pay
for something like this? Here's the thing.. at a lower price point, you'll
probably end up discounting around the holidays (50% off sale!), so now
you're chopping that price in half. 1.) Try to use discounts seldomly and 2.)
start at a price point that your audience can afford and feel matches the
value. Caution: the worst thing you can do is start at a super high price
point and have to come down. Think of Netflix + Amazon and their subtle
price increases each year. Consider the consumer perception if that cost
were to go down vs up.
Ivan Carballal
1w
New Member
Hi Scott! Best techniques or tips to avoid spam folder? And how to crearte a
succesful lead magnet funnel? Thanks
J. Scott Nixon
9h
New Member
Hey Ivan! Most emailers make a big mistake with their welcome email --
they place way too many call-to-actions. Ex start reading our content, sign
up for our other product, check this other thing out. Keep your welcome
email focused on the reader. "Hey, welcome! I'd love to hear how you
found out about us and why you signed up. Just hit reply to this email.
Also, don't forget to add us as a trusted contact so we don't get lost in
your inbox!" Use the welcome email to start a conversation and make a
small request. I've seen some emails do a really good job with a short GIF
showing how to add them as a trusted contact.
In terms of a successful lead magnet funnel, offer something really valuable

to the audience (ex whitepaper, ebook). Use clear copy on the landing
page and append a link within the welcome email. "You're in! Here's a link
to the ebook we promised. While we're at it, I'd loved to hear why you
signed up.."
Hana Al Balushia
4d
New Member
Hi Scott,
For a person starting from scratch with a defined subject matter for a
newsletter, what would be your recommendation for building a team? How
many employees and their job functions? And would hiring freelancers be a
viable option especially for the newsletter writer?
J. Scott Nixon
9h
New Member
Hey Hana, there are a few key team members for an email team. Start small
and work your way out as needed. Keep the core focus on writing quality
journalism, and the rest is operational and growth oriented.
Product Manager / Email Ops: this person should own email platform,
email design, and email operations. This person should also own your
analytics and reporting.
Growth Marketer: to start, you could have Product + Growth as a single

person. But eventually you will want separate these into different functions.
The Growth person should work closely with your product manager to
introduce a referral program, manage paid acquisition, and work closely
with the PM to set growth and engagement targets.
Editorial: there is no problem with having freelancers, so long as you
manage expectations on when they will deliver. Make sure its consistent
and you have a dedicated Editor who QA's everything before the next
send.
Samyak Tripathi
4d
Hi Scott,
How do you form a scalable and sustainable ad campaign?
Debajit Sarkar
2d
Hello Scott,
Thanks for your time.
I need to build an email list of individuals who are interested in receiving

management Consulting services so that I can send them newsletters.
How do I identify individuals who are interested in receiving management

Consulting services?
Best regards,
Debo
J. Scott Nixon
7h
New Member
Hey Debo. Think of all the interests that someone might have in that field --
they'll likely follow other consulting firms, have specific titles, or be
interested in specific topics, etc. Use that as audience criteria on channels
like Facebook or LinkedIn to zero in on those folks.
Jordana Rauber
2d
Host
Hey, Scott! Thanks for accepting our invitation! I do have some questions for
you myself!
1. How many people are involved in the process of creating an edition of The
Hustle and what are the skills behind it?
2. What is the process you guys go through from zero to send?
3. Any recommendations of tools to create and send newsletters?
J. Scott Nixon
9h
New Member
Hey Jordana! Of course..
1.) Our Daily email team consists of:

4 Writers, plus contributors
1 Campaign Manager
2 Marketers
1 Email Ops Lead
1 Product Manager
1 Developer
2.) Our process from zero to hundred starts with a Google Doc. Our writers
curate the best stories they can find that would appeal most to our
audience, and our Sr. Writers decide on what will finally go into the email.
Once those stories are decided as our briefs for the day, one of our Sr.
Writers or Head of Content will edit for a finalized version.
Once finalized, it's handed off to our Email Ops Lead, who uploads the
content into our email template and schedules it for the following day.
Before scheduling, we test it with Litmus to make sure all the images load,
plus formatting and links check out ok.
3.) Generally speaking, many emailers start small (MailChimp, Constant

Contact) and grow from there (Salesforce Marketing Cloud, Sailthru,
SendGrid, etc). It's helpful to use a deliverability service like 250ok or

ReturnPath. Last, its important to use a program like Litmus or Email on
Acid to test your design formatting before it's scheduled
Julia De Abreu
2d
Jessica Lehmkuhl
J.J. Grob
2d
Scott - Given the wealth of resources on this topic, is there one or two that
you use as a source of truth and you feels gives the best
recipe/guidance/advice for those starting from scratch on this with a new
business?
Harry Heyworth

14h
New Member
Hey Scott, thank you for spending your time with us. A couple of questions
which I would hugely appreciate your input on:
1. For a newsletter covering a broad array of topics (e.g. a newsletter

on current affairs, or a newsletter curating interesting reads), how
do you think it best to find, test and establish a ‘target audience’?
2. Repeating David Hammans question: if you were to start a

newsletter from scratch, what would be your steps for gaining the
first 100, 1000 and 10,000 paying subscribers?
3. For a paid newsletter, do you believe that using Affiliates to get

new subscribers can be a powerful means of growth and, if so, what
category of affiliate do you think would work best (i.e. Blogger vs.
Influencer vs. Large publishers vs. Other newsletters etc.)
J. Scott Nixon
8h
New Member
Hey Harry. Coming in hot.
1.) My two cents, don't get caught up on your target audience or personas
-- think about who would enjoy this content and where they spend their
time. What sort if information do they consume? What websites or
newsletters do they consume? Test acquisition channels accordingly. But if I
had to classify the simplest components of a target audience, it would be
gender, occupation, net income and interests. Start with assumptions and
work your way out. As you grow the list, talk to your readers and solicit
feedback from a survey.
2.) This is a big question to unravel. But first steps would be choosing
where to host your website (Wordpress or other), the paywall platform, and
payment platform. These are critical decisions to make early on, because
migrating over customer token ID's from one vendor to another comes with
a lot of risk that impacts renewals. Unless you're just hosting it on SubStack
or similar, then you're all set.
Check out Trends.co. What's the first thing that you see? An email capture
form. In general, focus on driving leads > trials > paying subscribers. Paid
subscriptions require longer decisions times.
Acquire your first 100 subscribers through a known, tried and true
acquisition channel like Facebook. But the first 100 subscribers should help
clarify your pricing model. Trial or no trial? Monthly and/or annual? Use the
insights to optimize your audience targeting, start to expand our into new
channels and placements to hit 1000 and so on.
3.) Bottom line, you should have a blended media buying strategy and
you'll encounter high vs low cost partnerships. It boils down to testing and
measuring results. Focus on the CPL for each channel and the % of leads
that convert into a trial or paid subscriber. I can't point to a specific type
because it all depends on product adoption -- does your premium
subscription solve their problem? Is it a vitamin or pain killer?
Takeaway, start with the higher quality, most relevant audiences you feel
would work best. Over time, as the newsletter grows and you want to reach
new audiences, start to move away from that bullseye to reach new
audiences. Hope that's helpful.
Jordana Rauber
12h
from iOS
Host
Hey, Scott! One more questions on my end: What are best practices you use
to clean your base?
J. Scott Nixon
8h
New Member
Hey Jordana, a simple but important question!
We utilize two types of series:

1.) Never opened: send to reader if they haven't opened for X amount of
days. If possible, test different frequencies based on your traffic sources.
Direct traffic should be granted the most amount of time.
2.) Re-engagement: send to readers who opened, but stopped opening
after X amount of days. Use some fun and creative ways to re-engage them
with your copy and imagery.
Test the frequency and keep an eye on your deliverability using 250ok or
ReturnPath.
J. Scott Nixon
10h
New Member
All great questions. Thanks, everyone! Look forward to kicking things off in an
hour.
Sophie Gatt
9h
New Member
Can someone send me the link to see this webinar? It just takes me to the
event page saying its live
Mike Wiston
9h
New Member
Same!
Adam Killam
9h
New Member
Same here. Even after I logged in. It still says host has not enabled chat
even though the event is live.
9h
Host
Adam Killam It is a written AMA format, you are here!
J. Scott Nixon
9h
New Member
Adam Killam Sophie Gatt Daniel Berk -- we're doing a chat only for today,
so feel free to drop in your questions and I'll respond as soon as I can.

Reply to Sophie
Daniel Berk
9h
New Member
Me too. I am trying to join and don't know how...
9h
Host
Daniel this is not a webinar, the questions and answers are happening here
in the comments section! If you have a question you want Scott to answer,
send it here in the comments.
Adam Killam
9h
New Member
GrowthHackers CommunityThe Join Now button makes it seem like you're
supposed to join something. Removing that would get rid of a lot of the
confusion.
9h
Host
Adam Killam , just changed that! Although we hosted 100+ AMAs at the
old GH Community, this is our first at the new platform, apologies for the
confusion =)

Reply to Daniel
Justin Dean
9h
New Member
Is this all there is to this - just a comment thread? Or is there a webinar or
something that should be starting? Was looking forward to this.
PREVIOUS REPLIES
1
9h
Host
Mike Wiston and Justin Dean This is a written AMA, if you have questions
for our host just send them in the comments section of this page.
Adam Killam
9h
New Member
Scott, can you give us some insight into what companies are willing to pay to
advertise in an email newsletter, assuming the list is made up of their target
audience?
J. Scott Nixon
8h
New Member
Short answer, request a rate sheet from the big newsletters out there and
start from there. There's your source of truth.
There is strong advertiser demand right now, but they also want to test with
an introductory budget to see how it backs out. Can you segment to a
portion of your list vs sending to the entire list and charging them full price?
Many newsletters charge on a Cost Per Open model, but that will shift as
Apple (and others) start blocking the tracking pixels.
We sunset our ad sales since our acquisition, so I'd recommend networking
with some folks in the space.
Adam Killam
9h
New Member
Scott, any idea how big The Hustle's list was before they started taking on
advertisers? And do you have any insight into how large a list has to be
before it becomes attractive to a wide array of advertisers? (Assuming the
content is solid, the list is engaged, etc.)
J. Scott Nixon
7h
New Member
It was before my time, but believe under 100k subscribers.
To answer your questions, it's all relative.
You can have 75k and a 40%+ open rate, that would be attractive. To work
directly with the likes of big performance-based brands, you'll need to be
in the 100k+ range.
There are platforms you can tap into like Paved.com where you can reach
potential advertisers, they can decide if your list size and engagement fits
their needs.
Justin Dean
9h
New Member
Scott, we all know the Hustle grew tremendously through the amazing referral
system (love my Hustle socks). Beyond the referral system, what has been the
most effective marketing tool or campaign that you utilized to grow the list?
Particularly in the beginning.
J. Scott Nixon
7h
New Member
Love my Hustle socks, as well. Have to admit, the hat is my favorite tho!
Facebook hands down grew our list tremendously. The trouble now is the
CPM floor is so high due to increased advertiser demand that most
newsletters need to source other channels for growth. To offer perspective,
our Facebook CPA rose by 300%+ from late 2018 into early 2019.
Ana Aguirre
9h
New Member
Question here: What's your advice in attracting new readers? So far in the
history of this company, our NL subscribers are almost exclusively product
users - and we wan't to get away from that. We're working on a new template
to make our NL less about just our product but also about the industry
(ecommerce), and I'm thinking about acquisition strategies that can help us
grow our base.
Would you bench more towards paid campaigns to promote a NL (for

instance on Linkedin), or towards referral programs?
Thanks a lot for your time!
J. Scott Nixon
7h
New Member
Hey Ana. Sounds like the list is currently being utilized to promote new
features and updates, which is fine if you're focused on lead nurturing in
the middle/bottom of funnel.

Love the idea of testing a new email format that includes both products
updates (towards the bottom) and industry news (towards the top). That's
why many brands are acquiring newsletters and media assets, to offer value
before introducing the product or service.
Start with a revised template adding in the news section, measure the
results. Once solid, introduce a new referral program with reward tiers that
fit into your target audience. What excites them? What sort of budget can
you set aside for referrals?
Finally, once this is all sound -- it'll serve as a great base to start paid
acquisition. Consider channels beyond LinkedIn, cast a wide net to people
interested in ecommerce news and earn their trust.
Takeaway, the revised newsletter could serve both new signups from paid
acquisition (top of funnel) and lead magnet opt-ins (middle/bottom of
funnel). Try to consolidate your resources.
Adam Killam
9h
New Member
Any insight into the kinds of things that work best for give aways to get
subscribers?
J. Scott Nixon
7h
New Member
Sure. Any apple devices (Airpods, Apple Watches) or latest gadgets.
Depending on your audience, it could be a co-marketing effort with a
brand that resonates with them. Share the opt-ins with your partner and its
a win win.
Vaibhav Vashisht
9h
New Member
Hi Scott, we're using Medium for the company blog, which has its pros and
cons. Particularly, it irks me a bit that we can't add pop-ups or our own
content recommendations as easily to our posts. On the other hand, being on
Medium brings us Medium's own organic audience. Any tips on how we
could shift the blog to another place without taking a big hit SEO-wise, and
breaking everything?
J. Scott Nixon
7h
New Member
This is a tough one. There's a split opinion on writing on Medium vs your
own domain. You could selectively choose which content is posted to each
-- ex certain category of content is posted to Medium and the vast majority
is posted directly on your site. Keep what's already on Medium there, just
make sure to add a CTA at the bottom of those posts that link back to your
own domain. Would need to explore this situation more, but those are
some initial thoughts.
Adam Killam
9h
New Member
At what point in the Hustle's timeline did they launch Trends?
Curious to know when they made the jump from free daily newsletter to paid
community / info marketing business.
J. Scott Nixon
7h
New Member
We started beta testing in late 2018/early 2019. The concept stuck with our
audience and we extracted learnings on price testing. The intention was
always to build a large audience and monetize with ad sales, then build a
premium subscription to establish a direct relationship.
Adam Killam
9h
New Member
Scott, any insight into why Hubspot bought The Hustle?
Things that came to mind for me were:
- You have a large engaged audience that is their primary target.
- You had strong revenues from ads and from the Trends side of the business.
- You have custom built tech
- You have a great team
- You have an established brand
Are there other things that made The Hustle a great acquisition for Hubspot?
PREVIOUS REPLIES
1
Adam Killam
7h
New Member
J. Scott Nixon Awesome. Thanks! Had no idea you already had a blog post
about this.
Jessi Greenlee
9h
New Member
We use Hubspot to send our monthly newsletter and recently learned that
our latest newsletter ended up in the junk folder and all links were blocked for
all contacts who work for a specific company. I verified that our sending
domain isn't on any blacklist, so I am not sure what went wrong since we
haven't had any issues in the past. What steps would you recommend I take
to identify the problem and resolve this before our next newsletter goes out?
J. Scott Nixon
7h
New Member
Hey Jessi. Short answer, it's not you -- it's them.
We've encountered this, as well. Some IT departments preemptively block
senders and links to prevent phishing.
Try working with one of the readers who experience the issue and request
an email address for their IT department -- or ask them to contact their IT
department directly to whitelist your sender email.
Bottom line, you'll need to get added as a safe sender by their team.
J. Scott Nixon
7h
New Member
Alright, ya'll -- that's a wrap!
I hope you found some meaningful takeaways through the answers above.
Sorry for any confusion on the format (live video vs written). Seems this was
the first of its kind -- but hey, we're pioneers..
Thanks for all your questions and please feel free to add me on LinkedIn. Take
care.
Scott
J Scott Nixon - Marketing Director - The

Hustle |…

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20/08/2021 Ask Me Anything with Scott Nixon, Marketing Director at The Hustle | GrowthHackers

Event Ask Me Anything - AMAs

Ask Me Anything with

Q&A at the comments section at

Not sure how to build an email subscription base?

Nixon is the Marketing Director at The Hustle, acquired

You can ask him anything about:

Why every company should invest their own email

Scott will be at this event page on Aug 19th to answer

Updated Today, August 20

See Who Attended

Hey Scott, my question is how to start/convert millions of contacts/users into

Here are my questions:

2) Before joining HubSpot, you were basically a media company, right? I

Thanks again and congrats!

subscription behind a paywall using premium, long form journalism that

Thank you. Very thorough and detailed. Appreciate.

Email Quality Score in Email Marketing

a) Should I keep focusing on growing my list before beginning to monetize?

In terms of a successful lead magnet funnel, offer something really valuable

Growth Marketer: to start, you could have Product + Growth as a single

How do you form a scalable and sustainable ad campaign?

Thanks for your time.

I need to build an email list of individuals who are interested in receiving

How do I identify individuals who are interested in receiving management

2. What is the process you guys go through from zero to send?

3. Any recommendations of tools to create and send newsletters?

1.) Our Daily email team consists of:

1 Email Ops Lead

3.) Generally speaking, many emailers start small (MailChimp, Constant

SendGrid, etc). It's helpful to use a deliverability service like 250ok or

1. For a newsletter covering a broad array of topics (e.g. a newsletter

2. Repeating David Hammans question: if you were to start a

3. For a paid newsletter, do you believe that using Affiliates to get

We utilize two types of series:

Would you bench more towards paid campaigns to promote a NL (for

Thanks a lot for your time!

the middle/bottom of funnel.

Things that came to mind for me were:

- You have a large engaged audience that is their primary target.

- You have custom built tech

- You have a great team

- You have an established brand

J Scott Nixon - Marketing Director - The

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