30TH ANNIVERSARY

EVENT PROPOSAL

NOVEMBER 26TH, 2020

PREPARED BY
Cici Liu, Trevor Williams, Kaylie Wu, Lucas Perez

PREPARED FOR
Rebuilding Together Silicon Valley
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 CTKL Consulting
500 El Camino Real
Santa Clara, CA 95050

November 26th, 2020

Ms. Deanne Everton

Executive Director, Rebuilding Together Silicon Valley
1701 S. 7th Street #10,
San Jose, CA 95112

Dear Ms. Everton:

On behalf of CTKL Consulting, we would like to thank you for the opportunity to work
with Rebuilding Together Silicon Valley. It is an honor to be working closely with an
organization that revitalizes homes, communities, and lives.

During such unique times and circumstances, it is important to have organizations like
yours returning to a normal operations cycle. We acknowledge the hardships endured
by Rebuilding Together during the pandemic, specifically the cancellation of the Spring
Rebuilding Day. With this is in mind, it is especially important to maintain steady
advertising and marketing efforts. CTKL Consulting hopes to remove this burden off
your shoulders.

Our proposal hopes to plan and provide community interactions with both in-person and
virtual events. With Rebuilding Together Silicon Valley’s 30th anniversary around the
corner, we would like to schedule an in-person barbeque as well as a virtual anniversary
party. Additionally, we would like to help with social media outreach. We have plans for
Facebook, Instagram, and Twitter marketing, as well as letter and email templates.
These would be used to raise company awareness, attract donors, and further brand
RTSV. We are passionate about working with Rebuilding Together to help improve the
lives of our community. 

Please do not hesitate to reach out should any questions or concerns arise. Our project
manager, Cici Liu, can be reached via email at cliu@scu.edu. Again, we would like to
thank you for your time and cooperation. We are looking forward to working with
Rebuilding Together Silicon Valley!

Respectfully,
CTKL Consulting
Cici Liu, Trevor Williams, Kaylie Wu, Lucas Perez

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Table of Contents
Executive Summary
Rebuilding Together Silicon Valley (RTSV) has been providing home repairs and
maintenance services to hundreds of clients at no cost for almost 30 years by
utilizing volunteered labor, donated supplies, and reduced cost materials.

CTKL Consulting is our group of Santa Clara Students with various education, work,
and volunteer experiences that want to help local non-profit organizations. Our group
was particularly moved by RTSV’s mission and are proposing to assist with planning
a creative celebration of RTSV’s upcoming 30th anniversary.

Our primary goals are to increase awareness of RTSV, secure more funding, and
build strong relationships between RTSV and the people and businesses of our local
community. We will do this through three main initiatives.

1. In-Person Event
 We will help plan a BBQ meetup; including outreach and a cost analysis
 Identify the best location and caterer

2. Virtual Event 
 An agenda for a 90s themed costume party
 This event could be implemented instead of the in-person event, depending on
COVID restrictions, or in addition to the BBQ meetup

3. Media Outreach Package

 We will create two marketing outreach plans, one for social media and one for
physical mailing

Our consulting group is very eager to get started with our proposed plan. The rest of
this proposal will dive deeper into the specifics of our plan. Although the steps
detailed in the proposal are based on our initial meetings, we are always willing to
make changes as needed so please feel free to reach out if you have any
suggestions.

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Introduction

Importance of Home Modifications for Seniors

Falls are a top reason why seniors lose independence and mobility. Hazards in the
home can add up overtime, making it easier for older adults to hurt themselves
(Institute of Medicine (US) Division of Health Promotion and Disease Prevention).
Home modifications for senior adults reduce fall risk and help older adults stay
independent and safe in their homes for as long as possible.

High Cost of Housing Repairs in the Bay Area

A 2015 U.C. Berkeley report showed over half of the senior renters in the Bay Area
did not have enough income to meet basic needs (Ebner), and less seniors have
enough saved for necessary and essential home repairs and modifications.

Rebuilding Together Silicon Valley

Rebuilding Together Silicon Valley (RTSV) believes everyone deserves a safe and
healthy home. RTSV’s work supplies many low-income families, specifically targeting
the elderly and persons with disabilities. Their clients, on average, are about 74 years
old and make approximately $32,000 a year and have been living in these homes for
about 25 years (FY 2019 Annual Report). RTSV both revitalizes and stabilizes these
vulnerable communities and have been providing their service at no cost for almost
30 years.

Rebuilding
In the year 2019, RTSV made 4,366 repairs to 389 homes and 11 facilities. Their
volunteers donated 17,230 hours of service work and served 657 homeowners and
25,353 clients in the facilities. Ultimately, they provided $9 in repairs for every $1
dollar donated (FY 2019 Annual Report). RTSV improves safety, physical and mental
health, foster independence, and increase community connection.

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Impact from COVID-19
With the coronavirus pandemic, RTSV has been forced to put a halt to their typical
operations cycle, even cancelling their Spring Rebuilding Day. As a nonprofit
organization, they rely heavily on donations and volunteers to maintain their work. It
is perhaps more important than ever to ensure RTSV has sufficient advertisement
and marketing to ensure they can get back on their feet. We have a three-pronged
approach to ensuring strong connections with the community, as well as volunteers
and donors.
Project Rationale
Our Plan
Our main goals for this project are to raise awareness about Rebuilding Together
Silicon Valley and to increase fundraising during this troubling pandemic that has
been causing operational issues for your organization. We will do this by planning an
in-person and virtual event, in case we cannot do the in-person one due to the
pandemic, as well as creating a media package for outreach using the marketing
materials that we’re provided by your team.

In-Person Event
We intend to provide the means to plan an in-person BBQ event for Rebuilding
Together Silicon Valley to have a day to connect with the community. We hope to
provide potential locations, catering options, and determine the respective price
ranges to ensure they fit RTSV’s budgeting plans.

Virtual Event
Rebuilding Together Silicon Valley is approaching their 30th anniversary! To
commemorate this event, we plan on creating a virtual party via Zoom. As RTSV was
founded in 1991, we will assign a 90s costume theme to ensure wholesome
nostalgia along with entertaining festivities.

Media Outreach

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The media outreach plan will have two different aspects: the social media front and
the mail plan. Each will provide a different style of advertising intended to reach out
to different groups and audiences.
The social media front will provide Facebook, Twitter, and Instagram posts used to
promote future events and opportunities. The mail plan, which extends to both
physical letters and emails, will be distributed to a potential email list and is also
intended to promote the upcoming in-person and virtual events.

Potential Obstacles
The main obstacle that we see potentially happening is the pandemic getting in the
way of holding our in-person event. In that case, we will move forward with the
virtual event and put more focus into that. However, in-person event that we plan we
can still be implemented further down the line if your team decides that is a viable
option.
Deliverables

1. In-Person Event Planning

a. We will provide a list of potential locations to host an in-person BBQ
event. Each location will be rated on a scale of 5 based on location,
capacity, and potential cost
b. Catering options will also be researched and ranked based on reviews
and price on a scale of 5
2. Virtual Event Planning
a. Brief outline of the agenda for a virtual 90s costume party via Zoom to
celebrate RTSV’s 30th anniversary
3. Media Package
a. Sample Facebook, Twitter, and Instagram posts following RTSV’s
branding guidelines
b. Poster and flyer samples to promote both in-person and virtual events;
could be mailed or emailed
4. Letter and Email Template
a. This template could be applied to both letters and emails. We’ll include
a letterhead that includes both CTKL and RTSV’s logo

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 b. The content is intended to be distributed to the target mailing and
potential email list
5. Financial Analysis Template
a. Detailed breakdown of how RTSV can better meet their fundraising
goals
6. E-Mail Tracker Template
a. This template is to accommodate the need to implement an e-mail
outreach system that keeps track of donors

All mentioned templates (5, 6) can be found here:

https://docs.google.com/spreadsheets/d/1-
nrIOZOmUMHEhWZf4ph_TicQjUb5nwi7ZRcv0sGZZ0U/edit?usp=sharing

Cost Analysis

Cost for Hiring CTKL Consulting

Members Work Description Hour Cost/hour Total

s Cost

Cici Liu Project management, Media, and 20 $18.00 $360

marketing promotion creation

Trevor Media and marketing promotion creation 20 $18.00 $360

Williams

Kaylie Wu Financial analysis, Event planning, and 20 $18.00 $360

research 

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Lucas Perez Proposal research and writing, Event 20 $18.00 $360
planning research

Total 80 $1,440

 Based on a rate of $18.00 per hour and 20 hours contributed per person, the
cost per member is $360 and the total consulting fee for CLTK’s work on this
project is $1,440

 Rebuilding Together will not be charged the $1,440 consulting fee as the CLTK
team is donating their time towards the project

Costs for In-Person Event

Cost Item Cost

Average venue cost per day $158.50

Decoration - string lights $12.40

Decoration- balloons $8.97

Average catering cost  $6040

Total Cost:  $6,219.87

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  Venue and catering cost taken from the average of In-Person event deliverable

 Average catering cost assumes 200 attendees and an average cost of $30.20
per person

 Catering includes food and beverages

 Decoration prices taken from Amazon’s top five featured items

Final cost for hiring CTKL Consulting and implementing out projects will be around
$7,659.97

Return on Investment for Rebuilding Together

All of the deliverables CLTK Consulting presented aim to bring value for
RTSV’s 30th anniversary event and long-term fundraising efforts. With the in-person
and virtual event planning outline, we expect to save Rebuilding Together 1-3 weeks
of research time for event venue, catering options, cost analysis, and event agenda.
The media package and mail templates can help raise awareness of RTSV’s
upcoming events to both old and new possible donors. Finally, the e-mail tracker and
financial templates can be used by RTSV to increase efficiency when keeping track
of funds and donors.

Delivery Schedule

Date Task Completed Team

Member

10/7 First Zoom Meeting with Deanne Everton: Discuss project and CTKL
organization goals

7
10/9 Zoom Meeting with Deanne Everton and Alaina Purcell: Present CTKL
and discuss possible deliverables

10/1 Financial analysis template, Email tracker template Cici

3

10/1 In-person event planning Kaylie

8

10/2 Letter and email template Cici, Trevor

6

11/2 Virtual event planning Cici, Lucas

11/1 Media package Cici, Trevor

3

Success Metrics
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KPIs Questions to ask When to measure What to look for
Number of How many people After each Number should be
participants participated in fundraising event equal or greater
both the in-person than last event,
and virtual event? with expected
Did the number growth rate of 10-
increase from last 15%
year?
Total donation Did the in- After each Donation amount
amount person/virtual fundraising event should equal or
event donation exceed previous
amount increase year’s with
from the most expected growth
recent in- of 1-5%
person/virtual
event?
ROI Did the ROI After each An increasing ROI
increase from the fundraising event will indicate
last similar event? success because
more money is
raised with every
dollar spent. ROI
should be greater
than 100%
Time efficiency Did our project After each RTSV’s time spent
help RTSV reduce fundraising event preparing for their
the time and 30th anniversary
resources that should decrease
would have been by 1-3 weeks
used?

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Staffing

Cici Liu

Cici is a senior Finance major and Business

Analytics minor. She had worked with other nonprofits
such as Sunday Friends, Chinaway, and the Red Cross. She
is in charge of project management, editing deliverables,
and digital editing. Cici is also a part of media and
marketing material creation. Using her previous work,
leadership, and volunteer experience, she is able to
effectively communicate and manage our project to deliver
everything timely.

Trevor Williams

Trevor is a Marketing major and Computer Science

Minor. He has worked with the Boys and Girls Club of
East Palo Alto in the past and has volunteered with a few
other organizations. He has also worked in Sales
internships at local start-ups for the past three summers.
He is also a lacrosse player on the club team at Santa
Clara University and is looking forward to bringing all of

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his experience to this project. His role at our consulting firm will mainly involve
marketing, media, and outreach, as well as facilitating general operations.

Kaylie Wu

Kaylie is a junior majoring in Accounting

Information Systems at Santa Clara University. Her
role at the firm involves providing cost-benefit
analysis, analyzing quantifiable data, and assisting
in event planning templates. She has worked in the
finance and administrative areas and looks forward
to bringing those skills to CTKL Consulting. She is
excited to use her background and experience to
work with Rebuilding Together and make a positive
impact in her community.

Lucas Perez

Lucas is a senior Economics major. He has

worked with Habitat for Humanity in the past and
has been a part of other extensive volunteer

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projects. He also has work experience in sales and customer service. He is the
president of the club soccer team at Santa Clara University, which entails financial
and organizational duties. He hopes these past experiences will allow him to thrive
at CTKL consulting. He is excited to have an opportunity to work on projects that will
give back to the community.  

Appendix A: CTKL Consulting Resumes

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13
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Appendix B: In-Person Event Deliverables

Location

Park Name - Address Phone Site Cost Capacity Link Score

Picnic Area (Thursday (1-5)
)

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 Alum Rock 15350 (408) $160 200 Alum Rock 3
Park - Log Penitencia 794- 5 4
Cabin Creek Rd. 7275
San Jose, CA
95132

Lake 2305 S White (408) $160 190 Lake 4

Cunningham - Rd San Jose, 794- 5 3 Cunningham
Ruby Creek CA 95148 7275

Almaden Lake 6099 (408) $160 180 Almaden 5

Park - Winfield Blvd 794- 5 2 Lake
Cinnabar I & II San Jose, CA 7275
95120

Blackberry 21979 San (408) $600 250 Blackberry 1

Farm - Fernando 777- 1 5
Blackberry Ave. 3140 
Cupertino,
CA 95014

Hellyer County 985 Hellyer (408) $303 150 Hellyer 2

Park - Ave San 918- 2 1
Cottonwood Jose, CA 3349
Lake 95111

\\

Caterer

Catering Estimated cost Link Score

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 per person (1-5)

Kitchenina.com $20 Kitchenina.com 4

Chef Pete Coleman $50 Chef Pete Coleman 2

Albert J. Hernandez The $40 Albert J. Hernandez The 3

Untamed Chef Untamed Chef

Cowabunga BBQ $16 Cowabunga BBQ 5

Pete's In & Outdoor $20 Pete's In & Outdoor 4

Catering Catering
   

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Appendix C: Virtual Event Deliverables
Appendix D: Media Package

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Appendix E: Templates

Link: https://docs.google.com/spreadsheets/d/1-
nrIOZOmUMHEhWZf4ph_TicQjUb5nwi7ZRcv0sGZZ0U/edit?usp=sharing

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Works Cited

Ebner, Nina. “Aging California’s Retirement Crisis: State and Local

Indicators.” Retirement Security for All, University of California at Berkeley
CLRE, Oct. 2015, laborcenter.berkeley.edu/pdf/2015/aging-californias-
retirement-crisis.pdf.

FY 2019 Annual Report. Rebuilding Together Silicon Valley,

secureservercdn.net/166.62.115.254/i54.c7f.myftpupload.com/content/uploads/20
19-RTSV-Annual-Report_web.pdf.

Institute of Medicine (US) Division of Health Promotion and Disease Prevention; Berg
RL, Cassells JS, editors. The Second Fifty Years: Promoting Health and
Preventing Disability. Washington (DC): National Academies Press (US); 1992.
15, Falls in Older Persons: Risk Factors and Prevention. Available from:
https://www.ncbi.nlm.nih.gov/books/NBK235613/

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