SUZY MARIE STUDIO STRATEGY PLAN

MONTH 1:
BUILD SOCIAL MEDIA PRESENCE
Week 1: Content Assessment and Inspiration
 Review content on Facebook, Instagram, YouTube, and your website.
 Identify top-performing posts and themes resonating with your audience.
 Research YouTube content creators for inspiration.

Week 2: Content Calendar and Strategy

 Develop a comprehensive content calendar for Facebook, Instagram, and YouTube.
 Plan engaging posts and videos, focusing on art doll creations, creative processes, and
personal insights.
 Introduce a consistent posting schedule.

Week 3: Increased Posting Frequency

 Begin regular posting on YouTube, featuring art doll creation tutorials or studio tours.
 Cross-promote YouTube videos on Facebook and Instagram.
 Utilize Instagram Stories and Facebook Live for real-time engagement.

Week 4: Engaging with Followers

 Host a live Q&A session on Facebook or Instagram.
 Encourage followers to subscribe to your YouTube channel.
 Collaborate with other artists on cross-platform promotions.

MONTH 2:
BUILDING SUBSCRIBERS

Week 1: Subscriber Giveaway Campaign Planning

 Plan a giveaway across Facebook, Instagram, and YouTube.
 Create promotional content for each platform.
  Feature the giveaway prominently on your website.

Week 2: Launching the Subscriber Giveaway

 Launch the giveaway, emphasizing cross-platform subscription requirements.
 Update the website with giveaway details and links to social media.
 Optimize the website subscription call-to-action.

Week 3: Website Optimization for Subscribers

 Enhance the website's subscription call-to-action.
 Encourage website visitors to follow on all social media platforms.
 Display links to social media and YouTube prominently on the website.

Week 4: Ongoing Subscriber Engagement

 Cross-promote content and updates across all platforms.
 Leverage Instagram and Facebook Stories to tease YouTube videos.
 Monitor subscriber growth across platforms.

MONTH 3:
NEWSLETTER CREATION AND PROMOTION
Week 1: Defining Newsletter Content
 Include a section in your newsletter for highlighting YouTube videos.
 Feature exclusive content or promotions for subscribers.

Week 2: Newsletter Design and Format

 Design a visually appealing and mobile-friendly newsletter template.
 Encourage subscribers to share the newsletter on their social media.

Week 3: Launching the First Newsletter

 Send out your first newsletter, emphasizing exclusive content and promotions.
 Promote the newsletter on Facebook, Instagram, and YouTube.
Week 4: Ongoing Newsletter Optimization
 Monitor open rates and click-through rates.
 Adjust the newsletter content strategy based on feedback.

ONGOING:
SALES AND CONTENT OPTIMIZATION
 Continuously analyze the performance of posts, giveaways, newsletters, and YouTube
videos.
 Allocate a portion of increased sales to sponsored posts on Facebook.
 Consider Google Ads for website promotion.
 Reinvest in targeted advertising or collaborations across all platforms.

This detailed plan also integrates paid promotions on Facebook and Google Ads strategically to
enhance your overall online presence and engagement.