Shuqak Property

Facebook Ads Website Promotion Strategy:

1. Objective:

● Goal: Drive traffic to the real estate company's website to increase property inquiries
and sales.

2. Audience Targeting:

● Target audience segments based on location, demographics (such as age, income),

and interests related to real estate, home buying, and property investments in the
local area.

3. Ad Content and Creatives:

● Week 1-2: Property Showcase Ads

○ Create carousel ads showcasing multiple properties with engaging visuals
and brief descriptions. Emphasize unique property features.
○ Budget Allocation: Allocate 30% of the total ad budget for this phase.
● Week 3-4: Virtual Tours and Testimonial Ads
○ Develop video ads featuring virtual property tours or client testimonials to
build credibility and interest.
○ Budget Allocation: Allocate 40% of the total ad budget for this phase.

4. Ad Budget Allocation:

● Total Ad Budget: $XXXX (Insert total budget amount)

● Week 1-2: $XXX (30% of total budget)
● Week 3-4: $XXX (40% of total budget)

5. Ad Optimization and Monitoring:

● Monitor ad performance closely throughout the campaign duration.

● Optimize ads based on metrics such as click-through rates (CTR), website traffic, and
lead conversions.
● Allocate the remaining budget (30%) for ongoing ad optimization and boosting
successful campaigns.

6. Ad Scheduling and Duration:

● Run ads continuously for the entire month, adjusting targeting and content based on
real-time performance insights.
7. Conversion Tracking:

● Set up Facebook Pixel on the website to track user interactions, such as inquiries or
sign-ups, resulting from ad clicks.

8. Call to Action (CTA):

● Include clear and compelling CTAs in the ads directing users to "Learn More,"
"Explore Properties," or "Contact Us."

9. Reporting and Analysis:

● Regularly analyze ad performance, adjusting targeting, creatives, or budgets based

on data to maximize ROI.

recommended AD spend

1. $100 - $500 per month: This budget range can kickstart a modest Facebook ad
campaign. It allows for testing various ad formats, targeting options, and running
simple ad campaigns to promote property listings.
2. $800 - $1,200 per month: This mid-range budget allows for more flexibility in
creating engaging ad content, testing different audience segments, and running a mix
of carousel ads, video ads, and lead generation campaigns.
3. $1,200 - $1,500+ per month: With this budget, the real estate company can run
more robust campaigns, including dynamic ads, retargeting, and extensive audience
testing. It also allows for increased frequency and reach, potentially generating
higher website traffic and leads.

Comprehensive Social Media Marketing Strategy for Facebook,

Instagram, and WhatsApp:

1. Facebook Page Promotion:

● Share engaging posts showcasing property listings, success stories, and local
community insights.
● Use Facebook ads to target specific demographics, promoting page likes and
engagement.

2. Instagram Account Setup:

● Create an Instagram business account optimized with a compelling bio, contact

information, and professional visuals.
● Share visually appealing property photos, videos, and stories to attract a younger
and visually-driven audience.

3. Cross-Promotion between Platforms:

 ● Link the Facebook Page and Instagram Account: Promote the Instagram account on
Facebook and vice versa to increase followers on both platforms.
● Encourage followers on one platform to engage with the other by highlighting
exclusive content on each platform.

4. WhatsApp Business Integration:

● Utilize WhatsApp Business to communicate directly with potential clients, sharing

property information, and handling inquiries.
● Promote WhatsApp contact on both Facebook and Instagram for easy
communication.

5. Content Strategy:

● Diversify content across platforms: Facebook for detailed property listings and
community insights, Instagram for visually appealing property showcases, and
WhatsApp for direct client interaction.
● Use Instagram Stories to offer behind-the-scenes glimpses, property walkthroughs,
and quick updates.

6. Instagram Engagement Tactics:

● Respond promptly to comments, direct messages, and inquiries on Instagram to

build relationships with potential clients.
● Utilize relevant hashtags to increase visibility and engagement with a wider audience.

7. WhatsApp Status Updates:

● Share attractive property images, short videos, or exclusive deals as WhatsApp

Status updates regularly to entice potential clients.

8. CTA and Lead Generation:

● Include clear CTAs across all platforms, directing users to inquire via WhatsApp, visit
the website, or message directly for property details.

9. Metrics Tracking and Analysis:

● Monitor engagement metrics (likes, comments, shares, and direct interactions)

across Facebook, Instagram, and WhatsApp to evaluate the success of content and
campaigns.
● Use insights to optimize content strategies and ad spending for better results.

10. Consistent Branding and Tone:

● Maintain consistent branding and messaging across all platforms to reinforce the
company's image and values.