Integrated Social Media Marketing Strategy for iMac Mobile (6 Months):

1. Month 1-2: Establish Online Presence and Website Development:

● Week 1-2: Understanding the Audience

○ Identify the target audience interested in iPhones and Apple products.

○ Gather insights into preferences, interests, and demographics of potential
customers.
● Week 3-4: Website Development

○ Initiate website development with a user-friendly interface, showcasing

iPhone models, accessories, and essential information.
○ Incorporate features for easy navigation, product browsing, and secure
payment gateways.

2. Month 3-4: Content Strategy and Website Optimization:

● Week 5-8: Enhanced Content Strategy

○ Curate engaging content showcasing iPhone models, detailed reviews,

comparisons, and tech tips across Facebook, Instagram, and the website.
○ Encourage user-generated content, featuring customer testimonials and
experiences.
● Week 9-12: Website Optimization and Sales Expansion

○ Update the website with rich content, emphasizing customer reviews, product
specifications, and compelling visuals.
○ Initiate targeted email campaigns driving traffic to specific product pages and
exclusive deals.

3. Month 5: Advanced Advertising and Collaborations:

● Week 13-16: Advanced Ad Campaigns

○ Increase ad budget for Facebook, Instagram, and potentially TikTok, targeting
a wider audience with retargeting strategies.
○ Collaborate with tech influencers, Apple-related pages, and run sponsored
ads for increased visibility.

4. Month 6: Sales Maximization and Analysis:

● Week 17-20: Exclusive Sales Events and Analysis

○ Host exclusive online sales events, offering time-sensitive deals and
discounts available solely through the website.
○ Conduct an extensive analysis of sales data, ad performance, and customer
engagement metrics.

5. Throughout the 6 Months: Customer Engagement and Brand Loyalty:

 ● Maintain consistent engagement across platforms, responding promptly to inquiries,
comments, and messages.
● Foster brand loyalty through exceptional customer service, personalized interactions,
and valuable content delivery.

6. Ongoing: Adaptation and Refinement:

● Continuously adapt strategies based on data insights, customer feedback, and

market trends.
● Refine content, ad campaigns, and website features to optimize performance and
sustain growth.