Here's a roadmap calendar to help you start a successful online shop for handmade stickers:

Month 1: Planning and Research

● Week 1: Define your niche: Decide on the type of stickers you want to create (e.g., planner
stickers, art stickers, themed stickers). - Brainstorm sticker ideas, identify your target
audience.
● Week 2: Research competitors: Identify successful online sticker shops and analyze their
products, pricing, and marketing strategies. - conduct market research, create a business
plan
● Week 3: Set goals: Determine your short-term and long-term business goals. - set specific
measurable and achievable goals, create a budget for startup costs
● Week 4: Create a unique brand identity: Design a logo, choose a color scheme, and
establish a brand voice. - design a unique logo and choose a color palette

Month 2: Branding and Product Development

● Week 5: Source materials: Find quality sticker paper and printing options. - research
suppliers for sticker materials, source quality paper or materials
● Week 6: Start designing stickers: Create a range of sticker designs for your shop's launch.
- start developing sticker designs, experiment different printing methods
● Week 7: Create a consistent brand voice and message.
● Week 8: Develop packaging and labelling for your stickers. Create a prototype sample of
your stickers.

Month 3: Legal and Practical Setup

● Week 9: Register your business: Choose a business name and register it according to
your local regulations. - register your business name and obtain necessary permits
● Week 10: Set up finances: Open a separate bank account for your business and set up
accounting tools.
● Week 11: Determine pricing: Calculate costs and set competitive yet profitable prices for
your stickers. - consider costs and competition. Research sales tax requirements.
● Week 12: Choose an e-commerce platform: Select a platform like Shopify, Etsy, or
WooCommerce for your online shop. - start creating product listings and descriptions.

Month 4: Online Presence

● Week 13-14: Create your online store: Build product listings, add high-quality images, and
write compelling descriptions. - customise your online store’s design and layout. Optimize
website for mobile devices.
● Week 15-16: Set up payment and shipping options: Determine how customers will pay
and receive their orders. - create a FAQ page address

Month 5: Marketing and Promotion

 ● Week 17: Develop a marketing plan: Decide on social media platforms, email marketing,
and content creation. - develop a detailed marketing plan, including social media, content
marketing, and advertising strategies.
● Week 18-19: Start social media accounts: Create profiles on platforms like Instagram,
Facebook, TikTok, Youtube and Pinterest. - plan your social media content calendar, start
building an engaged social media following
● Week 20: Build an email list: Offer a signup incentive on your website to collect customer
emails. - begin email marketing campaigns with valuable content.

Month 6: Pre-Launch

● Week 21: Test your website: Ensure that all features and checkout processes work
smoothly. - thoroughly test your website for functionality and security.
● Week 22: Create a launch strategy: Plan a launch date and promotional activities.
● Week 23: Order initial inventory: Print and assemble your stickers for the launch.
● Week 24: Create compelling product photography and descriptions. Write engaging blog
posts or articles to promote your stickers.

Month 7: Launch and Post-Launch

● Week 25: Launch your online shop: Announce it on social media, to your email list, and
through other marketing channels. - officially launch your online shop, promote and launch
on social media, through email marketing and other channels
● Week 26: Gather customer feedback: Use the first few weeks to collect feedback and
make improvements.
● Week 27: Monitor sales and analytics: Track your website's performance and adjust your
strategy accordingly.
● Week 28: Consider offering special promotions or discounts to attract more customers.

Month 8 and Beyond: Growth and Scaling

● Continue to market your shop, expand your product line, and refine your branding.
● Expand your product line based on customer preferences.
● Consider collaborations with influencers or other businesses.
● Explore advertising options to increase visibility.
● Always prioritise customer service and quality.
● Implement customer retention strategies, such as loyalty programs.
● Regularly evaluate your business plan and adapt as needed.

Remember that success may take time, so stay committed and adaptable as you navigate your

journey to running a successful online shop for handmade stickers. Adjust your roadmap as

needed based on your progress and evolving business needs.

—-—-—-—-—-—-—-—-—-—-—-—-

Week 17: Develop a marketing plan:

1. Review Your Goals: Begin by revisiting the goals you set in the early planning phase. Your
marketing plan should align with these objectives.
2. Identify Target Audience: Clearly define your target audience. Who are your ideal
customers? What are their demographics, interests, and pain points?
3. Competitor Analysis: Research your competitors' marketing strategies. What platforms
are they using? How are they promoting their sticker products?
4. Choose Marketing Channels:
- Social Media: Select the social media platforms that best suit your audience (e.g.,
Instagram, Facebook, Pinterest). Create a content calendar with regular posts and
engagement strategies.
- Content Marketing: Plan blog posts, tutorials, or videos related to stickers or your
niche. These can attract organic traffic and establish you as an expert.
- Email Marketing: Develop an email marketing strategy to keep customers
informed about new products, promotions, and updates.
- Advertising: Decide if you want to invest in paid advertising on platforms like
Google Ads or Facebook Ads.
5. Content Strategy: Outline the type of content you'll create for each channel. This could
include product showcases, behind-the-scenes content, customer testimonials, and
educational posts.
6. Budget Allocation: Allocate a budget for your marketing efforts. Consider how much you
can spend on ads, influencer collaborations, or content creation.
7. Set Key Performance Indicators (KPIs): Define the metrics you'll use to measure the
success of your marketing plan. Examples include website traffic, social media
engagement, conversion rates, and revenue.
8. Content Calendar: Create a content calendar that outlines what content will be posted
when. This helps maintain a consistent online presence.
9. Collaborations and Partnerships: Identify potential collaborators or influencers in your
niche. Plan how you'll reach out to them and what kind of partnerships you'd like to
establish.
10. Promotions and Sales: Decide on any special promotions or sales events you want to run
during this period. Ensure they align with your overall marketing plan.
11. Launch Schedule: If you have new sticker collections or products, plan their launch dates
and build anticipation through teasers and sneak peeks.
12. Testing and Optimization: Plan for A/B testing and optimization of your marketing
efforts. Be ready to adjust strategies based on what works best.
13. Resources and Tools: Determine what resources, software, or tools you'll need to execute
your marketing plan effectively.
14. Team or Outsourcing: If you have a team or plan to hire freelancers, delegate
responsibilities and tasks according to your marketing plan.
15. Emergency Plan: Prepare for unexpected situations or issues that may arise during your
marketing efforts and develop a plan to address them promptly.
16. Content Creation: Start creating or scheduling content according to your content
calendar. Ensure it aligns with your brand's voice and message.
 17. Monitor and Analyze: Throughout the week, begin monitoring your marketing efforts.
Track the initial performance of your posts and campaigns to see if they are meeting your
KPIs.

By the end of Week 17, you should have a comprehensive marketing plan that outlines your
strategies, tactics, and content schedule for promoting your handmade sticker shop effectively.
Remember that marketing is an ongoing process, so be prepared to adapt and refine your plan as
you gather data and learn more about what resonates with your audience.

Month 8 and Beyond: Growth and Scaling

● Continue to market your shop, expand your product line, and refine your branding.
● Expand your product line based on customer preferences.
● Consider collaborations with influencers or other businesses.
● Explore advertising options to increase visibility.
● Always prioritise customer service and quality.
● Implement customer retention strategies, such as loyalty programs.
● Regularly evaluate your business plan and adapt as needed.

Remember that success may take time, so stay committed and adaptable as you navigate your

journey to running a successful online shop for handmade stickers. Adjust your roadmap as

needed based on your progress and evolving business needs.

—-—-—-—-—-—-—-—-—-—-—-—-

Week 17: Develop a marketing plan:

1. Review Your Goals: Begin by revisiting the goals you set in the early planning phase. Your
marketing plan should align with these objectives.
2. Identify Target Audience: Clearly define your target audience. Who are your ideal
customers? What are their demographics, interests, and pain points?
3. Competitor Analysis: Research your competitors' marketing strategies. What platforms
are they using? How are they promoting their sticker products?
4. Choose Marketing Channels:
- Social Media: Select the social media platforms that best suit your audience (e.g.,
Instagram, Facebook, Pinterest). Create a content calendar with regular posts and
engagement strategies.
- Content Marketing: Plan blog posts, tutorials, or videos related to stickers or your
niche. These can attract organic traffic and establish you as an expert.
- Email Marketing: Develop an email marketing strategy to keep customers
informed about new products, promotions, and updates.
- Advertising: Decide if you want to invest in paid advertising on platforms like
Google Ads or Facebook Ads.
 5. Content Strategy: Outline the type of content you'll create for each channel. This could
include product showcases, behind-the-scenes content, customer testimonials, and
educational posts.
6. Budget Allocation: Allocate a budget for your marketing efforts. Consider how much you
can spend on ads, influencer collaborations, or content creation.
7. Set Key Performance Indicators (KPIs): Define the metrics you'll use to measure the
success of your marketing plan. Examples include website traffic, social media
engagement, conversion rates, and revenue.
8. Content Calendar: Create a content calendar that outlines what content will be posted
when. This helps maintain a consistent online presence.
9. Collaborations and Partnerships: Identify potential collaborators or influencers in your
niche. Plan how you'll reach out to them and what kind of partnerships you'd like to
establish.
10. Promotions and Sales: Decide on any special promotions or sales events you want to run
during this period. Ensure they align with your overall marketing plan.
11. Launch Schedule: If you have new sticker collections or products, plan their launch dates
and build anticipation through teasers and sneak peeks.
12. Testing and Optimization: Plan for A/B testing and optimization of your marketing
efforts. Be ready to adjust strategies based on what works best.
13. Resources and Tools: Determine what resources, software, or tools you'll need to execute
your marketing plan effectively.
14. Team or Outsourcing: If you have a team or plan to hire freelancers, delegate
responsibilities and tasks according to your marketing plan.
15. Emergency Plan: Prepare for unexpected situations or issues that may arise during your
marketing efforts and develop a plan to address them promptly.
16. Content Creation: Start creating or scheduling content according to your content
calendar. Ensure it aligns with your brand's voice and message.
17. Monitor and Analyze: Throughout the week, begin monitoring your marketing efforts.
Track the initial performance of your posts and campaigns to see if they are meeting your
KPIs.

By the end of Week 17, you should have a comprehensive marketing plan that outlines your
strategies, tactics, and content schedule for promoting your handmade sticker shop effectively.
Remember that marketing is an ongoing process, so be prepared to adapt and refine your plan as
you gather data and learn more about what resonates with your audience.

—-----------------------------------

Week 18-19: Social Media Content Calendar

Here's a content calendar adapted for video format suitable for TikTok or YouTube Shorts:

Week 1: Introduction
Day 1: Character Introduction (Create a short video introducing your original character, giving a
glimpse of their personality.)

Day 3: Character Creation Process

Share a quick time-lapse video of you creating your character art.
Day 5: Fun Facts
Share interesting and fun facts about your character in a short, engaging video.
Day 7: Fan Art Feature
Showcase fan art inspired by your character with a voiceover or captions to credit the artists.

Week 2: Product Showcase

Day 9: New Sticker Set Teaser
Tease your upcoming sticker set featuring your character with a short, suspenseful video.
Day 11: Product Reveal
Launch the new sticker set with a creative and visually appealing video.
Day 13: Sticker Giveaway
Create a short video announcing a sticker giveaway and explain how followers can participate.
Day 15: Customer Testimonials
Share brief video clips of customers raving about your stickers and their favorite designs.

Week 3: Tutorials and How-Tos

Day 17: Sticker Application Tips
Create a quick tutorial on how to apply your stickers perfectly.
Day 19: DIY Projects
Share a fast-paced video of a DIY project using your stickers, along with step-by-step
instructions.
Day 21: Character Art Process
Offer a time-lapse video showing the step-by-step creation of your character art.
Day 23: Fan Spotlight
Spotlight a fan who has created something impressive using your stickers, showing their
process.

Week 4: Engaging Content

Day 25: Q&A Session
Host a rapid-fire Q&A session where you answer fan questions in short video clips.
Day 27: Poll or Quiz
Engage your audience with a quick and fun poll or quiz related to your character or stickers.
Day 29: User-Generated Content
Compile and showcase the best user-generated content from customers using your stickers.
Day 31: Thank You and Future Plans
Create a heartfelt video thanking your followers for their support and briefly sharing your exciting
plans for the future.
Remember to add catchy music, captions, and engaging visuals to make your TikTok or YouTube
Shorts videos stand out. Keep the videos concise and visually appealing to capture the attention
of viewers in a short amount of time.