REPORT

MTS AUTOMOBILES

VELOCITY V1
HYPERSPORT CAR

SUBJECT: MS22208-Leadership Skills Development

GROUP NO: 3

GROUP MEMBERS:

KABISTAN KARAN S - 962222631065

MANTRO TAMIL SELVAN DR - 962222631071
NABIN A - 962222631077
PRATHEESHA J - 962222631083
RESHMA R - 962222631089
SAJANI C - 962222631097
SHEIK SHAFFAN KM - 962222631103
SIVEKHA K - 962222631109
VALENTEENA BERLIN PM - 962222631116
VINITUS VM -962222631122
CONTENT:

AD-ZAP with power point presentation.

AD-ZAP:

One handsome boy walking on the road by seeing the VELOCITY V1 car in the
show room .At that time two girls are walking opposite of the road and charting with each other
.Suddenly they both saw that handsome boy and talk within themself about him.

They both try to talk to that handsome boy.

Girls: “Hey man …you are looking handsome”

That boy doesn’t mind these girls, he is stunned by looking the VELOCITY V1
car which is in the showroom.

Power Point Presentation

COMPANY NAME:

MTS AUTOMOBILES

LOGO :
The logo of MTS Automobile features a combination of text and graphical elements. The
primary focus is on the text, which reads "MTS" in bold uppercase letters. The graphical
element consists of a stylized tire track that replaces the letter "T" in the word "MTS." The logo
of MTS Automobile is a visually appealing and effective representation of the brand.

Sectors:

❖ Automotive manufacturing
❖ Research and development
❖ Marketing and sales
❖ Customer services

Product:

MTS Automobiles specializes in creating high performance hyper cars that push
the boundaries of speed and technology.

VELOCITY V1

Velocity V1 is the flagship model hyper cars in MTS Automobile. A lightweight,

aerodynamic sports car that beats a top speed of over 250mph (402 kmph).
 The car is made with cutting edge materials and features advanced systems for
handling, breaking and acceleration.

Velocity V1 features and Dimensions:

Engine

5.980L (5980cc)
Twin-turbocharged
V12 (Mercedes-AMG)
7-speed Xtrac (automated manual)
864 Bhp – 6000rpm
1100 N.m – 2800rpm
262 kg dry (engine weight)
Layout
Rear mid – Engine
Rear wheel drive
Butterfly doors
4 – Projector & tail Lamp (All LED)
LED (DRL)
Curb weight (1280)
Market analysis:

The hyper car industry is a highly competitive and rapidly growing market. Our
target market consists of high net worth individuals who are looking for a unique and exclusive
driving Experience. These customers are willing to pay premium price for a hyper car that
delivers exceptional performance and luxury.

Pricing:

The base price starts at around $ 1.1 million (9,00,30,050.00) including all taxes.

Competitive analysis:

Our main competitor in the hyper car market are established luxury car brands
such as Bugatti, Lamborghini and McLaren.
Marketing strategy:

Our market strategy will focus on building a strong brand identity that resonates
with our target market. We plan to use a combination of traditional and digital marketing
channels to reach potential customers and line advertising, social media marketing and
influencer partnerships. We also plan to attend industry events and auto shows to showcase our
hyper car and build brand awareness.

Capital investment

Joint venture:

Our company joint venture with merceds benz such as technolodge firms and
suppliers.There partnership often involve financial investments as well as shared expertise
resources .

Break even point:

We are producing 15 to 20 cars per year .And its both profitable and also stable.

Conclusion:

Our hyper car company with a significant investment in research and development
we believe that we can establish ourselves as a leading player in the hyper car industry and
achieve significant financial success.