INDEX

1.DIGITAL MARKETING
1. Digital marketing …………………………………………………………………………………………………………1-2

2. Types of digital marketing ………………………………………………………………………………………………2-4

3. Benefits of digital marketing ………………………………………………………………………………………….. ..5-6

2.BLOG

1.BLOG………………………………………………………………………………………………………………………..7-9

2. Advantages of Blog……………………………………………………………………………………………………… 9-10

3. Why Do Blogging ………………………………………………………………………………………………………..10-10

4. Blogger Vs. Blogspot ……………………………………………………………………………………………………10-10

5.What is Blogspot?................................................................................................................................................11-11

6. Advantages and Disadvantages of Blogspot………………………………………………………………………11-11

7. Disadvantages of Blogger …………………………………………………………………………………………….11-11

8. Disadvantages of blog …………………………………………………………………………………………………11-11

9.How to start a blog ………………………………………………………………………………………………………12-20

10 Create a Blog……………………………………………………………………………………………………………21-21

11.HOW TO INSTALL A BLOGGER TEMPLATE ………………………………………………………… …21-26

12. How to Sign Up for Google Account? ………………………………………………………………………………26-27

13. Change your blog with HTML or CSS …………………………………………………………………………………28-29

14. How to Change A Theme on Blogspot? ………………………………………………………………………………29-29

15. Is Your Blog Visible to Search Engines? ……………………………………………………………………………..30-31

16. How to Add A Gadget on Blogspot?..................................................................................................................31-32

17. How to Publish A Blog Post on Blogspot?..........................................................................................................32-32

18. The blog post editor and toolbar ……………………………………………………………………………………32-33

19. The blog post editor and toolbar ……………………………………………………………………………………34-36

20. Add labels to a blog post…………………………………………………………………………………………….36-36

21. Edit permalink of a blog post ……………………………………………………………………………………….37-37

22. Preview and publish a blog post …………………………………………………………………………………..37-37

23. How to Publish A Page on Blogspot? …………………………………………………………………………….38-39

24. How to make money from blogging in India?..............................................................................................39-42

25. .List of Content Generator Tools ………………………………………………………………………………………….42-48

3.Google Analytics
1.Google Analytics ………………………………………………………………………………………………………..49-51

2. How to Set up Google Analytics with Blogspot/Blogger?............................................................................... 51-55

3. Digital Marketing funnel ………………………………………………………………………………………………..55-61

4. Google Analytics Understanding Dashboard ……………………………………………………………………….61- 65

5. Digital Marketing Metrics & KPIs ………………………………………………………………………………….. …66-69

6. Google Analytics Reports……………………………………………………………………………………………… 70-84

7. AcquisitionReports ………………………………………………………………………………………………………85-98

8. BehaviorReports ………………………………………………………………………………………………………. 99-115

9. ConversionsReports ………………………………………………………………………………………………… 115-126

10. How to Create a New View in Google Analytics ………………………………………………………………... 127-130

11. Create and customize Dashboards………………………………………………………………………………. 130- 134

12.Cohort Analysis ..........................................................................................…………………………………....134- 142

13. Google Analytics Annotation ………………………………………………………………………………………143-144

14. How to Create a Goal in Google Analytics to Track Conversions………………………………………………. 144-160

15. What are the default attribution models inside Google Analytics? …………………………………………….160- 167

16. Create and manage custom alerts………………………………………………………………………………… 167- 173

4.Content Marketing
1.Content Marketing ……………………………………………………………………………………………………..174-180

2. How Business Taking Advantage of Content Marketing ………………………………………………………… 181-188

3. Repurposing Content………………………………………………………………………………………………. …188-189

4. How to Find Blog Content Ideas: 13 (Very Easy) Ways ………………………………………………………….189-193

5. Different Type of Content according to Platform …………………………………………………………………...193 -218

6. simple steps to writing the perfect blog post. ………………………………………………………………….. …..218-222

7. How to Create Good Video Content: 23 Things to Know……………………………………………………… ….223-227

8. Tips to get the most from video investment …………………………………………………………………… 227- 229

9. Content Marketing Strategies Every Brand Must Use On Instagram…………………………………………. 229-236

10. .What is the Future Scope of Content Marketing? Top 5 Things You Need to Keep in Mind…… 236-239

11. Steps to Create a Content Marketing Strategy to Grow Your Business……………………………239-258

12. The Difference Between Informational Content and Decision Making Content …………………………….. 259-260

13. Content Marketing Stats That Every Marketer Needs to Know ……………………………………………….261- 283

14. How to Write Great Content for Your Infographics ……………………………………………………………. 283- 292

15. .Biggest Content Marketing Mistakes I See People Make……………………………………………………. 292-307

16. Difference between B2B and B2C content marketing: Target audience ………………………………….. 307-312

17. Warning Signs You’re Creating Irrelevant Content …………………………………………………………… 312- 315

18. Top ways to refresh old links ……………………………………………………………………………………315- 324

19. Steps Increase Social Sharing With Content Marketing ……………………………………………………. 324-328

20. Types of Video to Add to Your Social Media Marketing……………………………………………………….. 328-331

21. Content Marketing eBook ………………………………………………………………………………………… 331- 336

22. Best Practices and Software Solutions for Your Content Marketing-Based Webinars…………………….. 336-338

23. The 7 Crucial User Engagement Metrics You Need To Measure……………………………………………. 338-353

24. .How Do Keywords Research To Digital Marketing? ……………………………………………………………353-362

5.E-MAIL MARKETING
1.E-MAIL MARKETING …………………………………………………………………………………………………..363-366

2. .E MAIL MARKETING PROCESS…………………………………………………………………………………….366-367

3. 6 Smart Ways to Build an Email List From Scratch………………………………………………………………... 367-369

4. Lead Magnet …………………………………………………………………………………………………………... 369-371

5. Email Marketing Analytics……………………………………………………………………………………………. 371- 376

6. Simple Strategies to Increase Your Email Open Rate …………………………………………………………….376-378

7. Catchy Email Subject Lines to Increase Your Open Rate …………………………………………………………379-381

8. Tips to Increase Your Email Open Rate ………………………………………………………………………….. 382- 392

6.MOBILE APP MARKETING

1. MOBILE APP MARKETING ………………………………………………………………………………………… 393-403

2. Types of Mobile Ads …………………………………………………………………………………………………...404-408

3. Mobile App Acquisition ………………………………………………………………………………………………...408-409

4. Definitive Guide To Mobile App Marketing: 31 Powerful Strategies ……………………………………………409-459

7.E-Commerce
1.E-Commerce …………………………………………………………………………………………………………460-461

2. Future of E-Commerce in India………………………………………………………………………………….. 462-471

3. How to find the best selling products on Amazon: Getting started…………………………………………… 472-477

4. Amazon product research: Top 4 categories…………………………………………………………………… 477-479

5. HOW LIST ANY PRODUCT ON AMAZON…………………………………………………………………….. 479-481

6. Ways to Optimize Your Amazon Product Listings ……………………………………………………………..481-483

8.Google Ads
1.A quick introduction to Google AdWords……………………………………………………………………….. 484-490

2.Google Auction…………………………………………………………………………………………………… 490- 491

3.Quality Score in google ads ……………………………………………………………………………………..491- 487

4.Types of Google Ads & How to Use Them For Sales……………………………………………………….. 497 – 506

5.Structure of Google Ads Campaign……………………………………………………………………………… 507-507

6.Google ads Keyword match types………………………………………………………………………………. 508-514

7.Google Ads interface ……………………………………………………………………………………………..514- 527

8.HowtoCreateaGoogleSearchAdCampaign(forBeginners) ………………………………………………….528 – 540

9.location targeting …………………………………………………………………………………………………540 - 541

10.language targeting…………………………………………………………………………………………….. 541 – 542

11.Standard vs Accelerated Ad Delivery in Adwords…………………………………………………………….. 542- 544

12.Determine a bid strategy based on your goals………………………………………………………………… 544 -546

13.About ad scheduling ……………………………………………………………………………………………… 546 – 547

14.AD Extension In Google ads ………………………………………………………………………………………547 – 568

15.About URL parameters…………………………………………………………………………………………….. 568 – 569

16.Ad Groups: How to Create More Effective Ad Groups for PPC………………………………………………… 569 – 573
17.Google Click Identifier (GCLID): Definition ……………………………………………………………………… 573 – 573

18.Google Ads Audiences…………………………………………………………………………………………….. 573 – 592

19.Campaign status: Definition …………………………………………………………………………………….592 – 594

20.Display Camapign………………………………………………………………………………………………… 595 – 597

21.Creating Gmail Display Camapaign ……………………………………………………………………………598 – 608

22.Use frequency capping ……………………………………………………………………………………………..608 -610

23.Narrow Targeting…………………………………………………………………………………………………… 610 -610

24.Targeting expansion in Display campaigns…………………………………………………………………………610- 612

25.Campaign Goals…………………………………………………………………………………………………… 612 – 615

26.Create a video ad sequence campaign…………………………………………………………………………. 615 – 617

27.Where can Google app campaigns be displayed? ……………………………………………………………..617 – 622

28.HTML 5 ASSETS VIDEO REFER TO LECTURE SECTION ……………………………………………………..622- 633

29.Concept Of Shared Budget ………………………………………………………………………………………….634 – 636

30.Automated Rules In Google ADS …………………………………………………………………………………...636 – 637

31.Scripts in google ads …………………………………………………………………………………………………..638 -641

32.Ad preview And Diagnosis Tool ……………………………………………………………………………………..641- 643

33.Ad variation in Google ads …………………………………………………………………………………………..643 – 646

34.Copy And Pate Camapaign ………………………………………………………………………………………….646 – 651

35.About IF functions ……………………………………………………………………………………………………651- 653

36.Using IF functions on Google Ads to improve productivity ………………………………………………………..653- 657

37.Highlight upcoming events with countdowns ………………………………………………………………………657-659

38.Custom segments ……………………………………………………………………………………………………..659-662

39.Create a custom combination segment ……………………………………………………………………………662-664

40.See your account history …………………………………………………………………………………………..664- 667

41.About conversion Tracking ………………………………………………………………………………………….667- 678

42.Choose Your Bid and Budget ……………………………………………………………………………………….678-680

43.What Is The Google Ads Auction Insights Report? ……………………………………………………………….681-684

44.Google Ads Mistakes and How to Avoid Them ……………………………………………………………………684- 696

45.Keyword Planner ………………………………………………………………………………………………………696-709

46.Niche marketing ………………………………………………………………………………………………………..709-710

47.CTR ……………………………………………………………………………………………………………………..710-710
9.SEO
1.What Is SEO /Search Engine Optimization? …………………………………………………………………………711-744

2.TYPES OF SEO………………………………………………………………………………………………………..744-7483

3.Search engines………………………………………………………………………………………………………….748-768

4.Google Search Cansole………………………………………………………………………………………………...768-774

5.SEO Title Tags: Best Practices and Examples…………………………………………………………………….. 774-779

6.Meta Description…………………………………………………………………………………………………………780-783

7.Characteristics of a good meta description…………………………………………………………………………..783-790

8.Google Tag Manager…………………………………………………………………………………………………..790-800

9.H1 Tag…………………………………………………………………………………………………………………..801-838

10.Canonical tag………………………………………………………………………………………………………….838-853

11..Introduction to robots.txt…………………………………………………………………………………………….853-855

12.Learn about sitemaps…………………………………………………………………………………………………855-870

13.XML SITEMAP…………………………………………………………………………………………………………870-875

14.HTML SITEMAP………………………………………………………………………………………………………. 875-887

15.Domain Authority………………………………………………………………………………………………………887-895

16.Redirects for SEO……………………………………………………………………………………………………..895-896

17.URL……………………………………………………………………………………………………………………..897-905

18.Alternate Text (Alt Text)…………………………………………………………………………………………….905-914

19.SSL certificate – Definition and Explanation……………………………………………………………………….914-921

20.Search inten…………………………………………………………………………………………………………..t921-926

21.Link Building……………………………………………………………………………………………………………926-950

22.Link Earning…………………………………………………………………………………………………………….950-954

23.How to Target Multiple Keywords with One Page - Next Level…………………………………………………...954-962

24.E-A-T: Expertise, Authoritativeness, Trustworthiness (or Page Quality)…………………………………………962-964