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MBA 4thSemester
Q.1) What are Business values and its types?
A value is a shared idea about how something is ranked in terms of desirability, worth or
goodness. Sometimes, it has been interpreted to mean “such standards by means of
which the ends of action are selected”.
Business Values
Business values are the core values or standards that guide the way you do business.
They sum up what your business stands for, influences the organisational culture and
drives how and why you do things.
Business values: Types
There are many different company values a business can take on, usually in various
combinations, to help guide them in the way in which they do things. Types of company
values include:
• Accountability
• Collaboration
• Customer focus
• Diversity
• Innovation
• Integrity
• Leadership
• One team
• Partnerships
• Passion
• Professional
• Quality
• Respect
• Staff development
• Innovation: we continually search for new and better ways of doing things on an
operational level and to produce new products
Other businesses may find that multiple company values are needed to help drive what
their business does and how it does it. Every business is different and will have its own
set of core company values – whether or not these are articulated.
– Family life
– Personal finances
– Spiritual needs
– Professional life
– Personal development
– Social needs
It is not uncommon for certain problems to affect two or more areas. An example of this
would be if a person is concerned about their mounting debt and at the same time feels
undervalued at their sub-par paying job. This person’s issues touch at least three areas of
their life – their personal finances, personal development, and professional life.
3. Prioritize Values.
You got through the second step. Great work! Now you have access to a key part of your
overall core values group.
Before moving forward, you need to analyze how you have subconsciously prioritized
these key values. In order to do this, take your list and number each value in the order of
importance – the most important value should be marked “1.”
Below is a sample list to give you an idea:
Artistic expression
Happy family
Happiness
True health
Stable job
• Creating Value. How the company can increase or generate maximum future
value. More or less equal to strategy.
• Managing for Value. Governance, change management, organizational culture,
communication, leadership.
• Measuring Value. Value Based Management is dependent on the corporate
purpose and the corporate values. The corporate purpose can either be economic
(Shareholder Value) or can also aim at other constituents directly (Stakeholder
Value).
Value Based Management importance
Any (large) company operates and is competing in multiple markets: