2423 Beacon Avenue, Sidney, BC V8L 1X5

(250) 655-6355 • info@sidneymuseum.ca

SIDNEY MUSEUM & ARCHIVES 2023 STYLE GUIDE

Written & Compiled By

Orion Denroche
Museum Assistant & 2023 Summer Student

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Official Primary Colours

#540319 (R84, G3, B25) - Burgundy

Appropriate Uses: logo text, logo line art, sign borders, text break designs. Most
prominent design colour.

#50C3DA (R80, G195, B218) - Cyan

Appropriate Uses: secondary logo colour, minor design elements

#71B543 (R113, G181, B67) - Lime

Appropriate Uses: secondary logo colour, minor design elements

#F7DBBA (R247, G219, B187) - Beige

Appropriate Uses: backgrounds, tertiary logo colour
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Official Secondary Colours

#000000 (R0, G0, B0) - Black

Appropriate Uses: Text, logo line art if Burgundy is unsuitable

#008000 (R0, G128, B0) - Forest Green

Appropriate Uses: Only to be used in the borders of item display cards.

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 Official Fonts

For use in signage around the museum: Libre Baskerville, Italicized, #000000

Example:

For use in logos and other brand design: Libre Baskerville, Bold, #540319 for logos
#000000 for anything else
Example:

For use in display panels & labels: Either Arimo or Arial, bolded for titles, unbolded
for body paragraphs, #000000
Example:

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General Notes:
All visitor-facing signs should be created using
the Canva “Sign Template Horizontal” template,
available at https://www.canva.com/design/DAF
c7EuzItY/yZjnYtalmP24xLVbB-Q3pA/edit?analy
ticsCorrelationId=e6d12903-7f7e-4884-8911-22
68158c41fd

Additional graphics added to this format should be

simple black and white vector graphics, though
the strategic use of red or yellow for signs meant
to caution guests of a hazard is acceptable.

Example of sign format: