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GREATER KUALA LUMPUR

HOTEL SECTOR
Q4 2022
TOURISM STATISTICS 2

INTERNATIONAL TOURIST ARRIVALS & RECEIPTS TREND


(2016 – 2022f)

HOTEL GUESTS BY STATE (2019 – H1 2022)


20,000,000

18,000,000

16,000,000

14,000,000 Note: 2020 – 4,332,722 arrivals ; RM12,688.20 mil / 2019 – 26,100,784 arrivals ; RM86,143.5 mil
Hotel Guests

Source: Tourism Malaysia


12,000,000

10,000,000

8,000,000
• UNWTO’s (United Nations World Tourism Organization) latest World
Tourism Barometer showed that international visitors in the Asia-
Pacific region arrivals more than tripled in the first nine months of
6,000,000

4,000,000
2022, reflecting the opening of many destinations, though remained
2,000,000 83% below 2019 levels
0
Domestic Foreigner
Total
Guests
Domestic Foreigner
Total
Guests
Domestic Foreigner
Total
Guests
Domestic Foreigner
Total
Guests
• International tourism is expected to reach 65% of pre-pandemic
2019 2020 2021 H1 2022 levels in the region by year end following the surge in the first three
quarters
Kuala Lumpur 7,397,154 10,931,619 18,328,773 4,514,383 1,584,088 6,098,471 2,269,693 41,797 2,311,490 3,239,005 923,683 4,162,688
Selangor 3,548,963 1,866,153 5,415,116 1,653,005 322,618 1,975,623 1,672,198 66,829 1,739,027 2,012,447 463,033 2,475,480
Putrajaya 306,920 178,498 485,418 173,400 20,874 194,274 131,950 1,443 133,393 154,534 15,224 169,758
MALAYSIA: GROWTH POTENTIAL OF TOURISM & HOSPITALITY INDUSTRIES

Improving Performance Strong Domestic Demand One of the Top World Travel Destination Strong Interest from Industry Players
Improving occupancy rates Domestic Tourism has been Malaysia is popular with foreign tourists for Investors and operators have strong
and ARR, driven by pent-up identified as pathway to revive the a myriad of purposes, as evidenced by conviction on long-term potential of the
demand for travel, both for tourism & hospitality industries numerous international awards. Most tourism sector in Malaysia as evidenced by
leisure and business with introduction of tax exemption recently, Kuala Lumpur was listed among five opening of hotels amid pandemic as well as
to promote travel other destinations in Lonely Planet’s Best in expansion plans of existing and new hotel
Travel in 2023: Eat Category chains including luxury brands

Hub for Niche Tourism Rise of New Generations Favourable Environment & Policies Major Infrastructure Projects
Malaysia aims to solidify position Millennials and Generation Z Various stimulus packages and initiatives Progress of major infrastructure projects such
as international hub for niche are making travel an integral announced under Budget 2022, low interest as MRT Line 2 and RTS Link as well as
tourism by strengthening medical part of their lives, more than rate as well as anticipated favourable incentives announcement of MRT Line 3 will greatly
tourism and growing other niche previous generations in the upcoming Budget 2023 under the newly improve connectivity and act as catalyst for
markets such as the halal tourism, elected government are expected to revitalize travel industry
ecotourism and wellness industry tourism & hospitality industries while
encouraging innovation and investments
KEY HIGHLIGHTS 4

The tourism and hospitality industries are upbeat with a Wyndham Hotels & Resorts has inked a strategic
positive outlook as the year-end holiday season begins. partnership with Hospitality 360 Sdn Bhd (H360), a

01 05
Travel destinations nationwide have seen a high hotel management and consulting company, to expand
its hospitality portfolio nationwide. Over the next six
occupancy rate in terms of hotel rooms particularly in
years, H360 will deliver at least 15 hotels with more
Penang and Sarawak states with hotels recording close to than 2,000 rooms signed as franchises under various
a 100% occupancy rate and 65% to 75% respectively Wyndham-owned brands

Malaysia's Ministry of Tourism, Arts, and Culture is


optimistic to achieve 9.2 million foreign tourists with tourism Pan Pacific Hotels Group has unveiled Pan Pacific

02 06
receipts of RM26.8 billion in 2022 following an encouraging Serviced Suites Kuala Lumpur in the Bukit Bintang
increase in foreign tourist arrivals since the reopening of locality. The 25-storey high-rise accommodates 210
borders in April. Due to China's outward travel restrictions, suites with spacious one- and two-bedroom layouts
more emphasis is being placed on domestic travellers and ranging from 47 sqm to 80 sqm
markets such as Indonesia, India and the Middle East

Continuous efforts are ongoing to quicken the recovery Hilton HOTEL


continuesGUESTS
to expandBYitsSTATE
presence in Malaysia
(2019 - 2021)with
of the tourism and hospitality industries. Regional signing of Hilton Burau Bay Resort Langkawi with

03 countries and airlines are working together to leverage


each other's attractions and offerings by launching new
flight routes and increasing flight frequencies to key
07 Tradewinds Corporation Berhad. Scheduled to open in
2024, the 251-room resort will be Hilton's second
property in Langkawi, complementing The Nautilus Resort,
existing destinations Curio Collection by Hilton, expected to open in 2023

Countries in the Brunei-Indonesia-Malaysia-Philippines Gamuda Land held a sneak preview event for its
Splashmania Waterpark which is set to open in January

04 08
East ASEAN Growth Area (BIMP-EAGA) are focused on
reviving the trade and tourism sector in the post- 2023 and expected to attract 800,000 visitors
annually. The 18-acre waterpark at Gamuda Cove
pandemic era through resumption of air and sea links, township consists of 24 thrilling water slides and 15
with both governments and the private sector striving to key attractions, with some being the first-of-its-kind
restore connectivity between member countries waterslide experiences in Malaysia
KEY TRENDS IN THE TOURISM & HOSPITALITY INDUSTRIES

REFURBISHMENT & TRANSACTION OF REPURPOSE ESG PRACTICES


RENOVATION HOSPITALITY ASSETS Budget hotels & small-scaled boutique HARDEST HIT inSECTOR
Greater emphasis adopting
Owners seek to dispose low quality hotels reinventing themselves to stay environmental, social and governance
Larger hotels with strong balance
assets to improve balance sheet while afloat by offering long-term stays or (ESG) practices in hotel operations. The
sheet undertakes rebranding,
other industry players utilised this use of benchmarking tools such as the
co-living options, refurbishing or even
redevelopment, renovation and Global Real Estate Sustainability
opportunity to find good deals converting into co-working spaces
refurbishment works Benchmark (GRESB) will become
in the market
increasingly prominent

EMERGING HOTSPOT IN HOTEL INVESTMENT


COST CUTTING DISCOUNT & MEDICAL TOURISM FUNDS
MEASURES PROMOTIONS Malaysia is recognised as one of the HARDEST
Major hotel chains HIT SECTOR
are actively acquiring
Hotels particularly 4-star and world-leading destination for medical hospitality assets with potential for capital
Hotels are implementing significant
5-star categories are offering and healthcare tourism for the appreciation and attractive yields via
cost-cutting measures including
significant discounts & attractive combination of high-quality, low-cost investment funds. Malaysia remains
streamlining operations with a leaner healthcare, and appealing vacation
promotions such as flexible staycation highly appealing to global investment
workforce and lower cost base locations for health-conscious funds driven by its recovering economy
packages and ‘WFH’ packages
travelers and tourism outlook
KEY TRENDS IN THE TOURISM & HOSPITALITY INDUSTRIES

CHANGING TRAVELLER DIGITALISATION NICHE TOURISM


HEALTH & WELLNESS
PREFERENCES Hotels implementing automation, Identification of new market segment
Hotels to provide onsite wellness
Travellers’ preferences and digitalization for higher operational
centre such as well-equipped fitness focusing on certain age group and
efficiency and cost effectiveness.
behaviour have shifted, with a centre, pool, spa and sauna as well as collaboration with local tour operators for
Strong emphasis on technology and digital
greater preference for blended travel redesigning hotel spaces with wider introduction of niche tourism such as marine
solution wherein seamless connectivity
or “bleisure travel” which combines open spaces to cater to travellers’ tourism, ecotourism, wellness-themed trips
across platforms and devices is growing
business and leisure trips preference more important

MICE INDUSTRY IS
COLLABORATIVE DEBUT OF NEW BRANDS REGULATION OF REBOUNDING
INNOVATION HOMESTAYS MICE facilities are seeing encouraging demand
International hotel chains are making a
with the resumption of business events &
Collaborative innovation is gaining traction wave of announcements on new brand
Growing calls from local governments aggressive campaigns by Malaysia Convention &
for the development of new products and launches hinting at preparation for a
for the establishments of laws and rules Exhibition Bureau via collaboration with industry
services to cater to shifting travellers’ new, reinvigorated era of travel. The
to regulate short-term rental homes or players. The newly opened DoubleTree by Hilton
preferences particularly with the rise of new brands primarily meant to cater
homestays @ i-City reported strong occupancy rates for
experiential travel i.e. wellness/fitness ‘millennial-minded’ concept, economy
operators & AI providers extended-stay & luxury market both guest rooms and event spaces
MALAYSIA: OVERVIEW OF HOTEL INDUSTRY PERFORMANCE
Average Occupancy Rate by Star Rating (Oct 2022 vs Oct 2021)

Malaysia 5-star 4-star 3-star Others

61.60% 53.30% 57.50% 76.00% 70.90%


60.45% 41.40% 37.90% 61.60% 43.60%

Average Occupancy Rate by Type of Accommodation (Oct 2022 vs Oct 2021)

Resort City Business Beach


Hotel Hotel Resort
81.80% 58.80% 56.80% 43.60%
63.90% 36.90% 47.90% 45.70%

Average Occupancy Rate by Hotel Chain (Oct 2022 vs Oct 2021)

Local Hotel Local Chain International Budget Boutique


Chain

53.60% 74.00% 56.80% 55.00% 63.20%


39.40% 58.80% 39.40% 42.30% 66.00%
Source: Malaysian Association of Hotels (MAH)
MALAYSIA: OVERVIEW OF HOTEL INDUSTRY PERFORMANCE

Average Daily Rate (ADR) by Star Rating (Oct 2022 vs Oct 2021)

Malaysia 5-star 4-star 3-star Others

RM246 RM402 RM235 RM134 RM130


RM241 RM297 RM192 RM145 RM101

Average Occupancy Rate by Pricing Range (ADR) (Oct 2022)


120.0%

100.0% 97.7%
Average Occupancy Rate %

80.0% 70.4%
60.0% 55.1% 55.8% 54.9% 55.0% 56.8%

40.0%

20.0%

0.0%
0 - 100 100 - 150 150 - 200 200 - 400 400 - 700 700 - 1,000 > 1,000
Average Daily Rate (RM)
Source: Malaysian Association of Hotels (MAH)
MALAYSIA: OVERVIEW OF HOTEL INDUSTRY PERFORMANCE

REVPAR by Star Rating (Oct 2022 vs Oct 2021)

Malaysia 5-star 4-star 3-star Others

RM151 RM214 RM135 RM101 RM92


RM145 RM123 RM73 RM90 RM44

REVPAR by Number of Rooms (Oct 2022 vs Oct 2021)


300 278

250
218
200
164
142 150
REVPAR

150 129
111
100

50

0
0 - 50 100 - 200 200 - 300 300 - 400 400 - 600 50 - 100 > 600
Number of Rooms Source: Malaysian Association of Hotels (MAH)
KUALA LUMPUR HOTELS – MARKET OVERVIEW
EXISTING SUPPLY Q3 2022 HOTEL ROOMS BY STAR RATING AVERAGE OCCUPANCY
RATES
245 HOTELS – 45,527 ROOMS H1 2022 2021
Hotels by Building
23.3% 5-Star
28.2% 38.5% 23.6%
22% >300 ROOMS 4-Star
2.7% 3-Star
2020 2019
3.6% 2-Star
78% <300 ROOMS 1-Star
Others 25.1% 59.9%
18.0% 24.2%
INCOMING SUPPLY Q3 2022
Source: NAPIC
OCT 2022 – 58.1%
10 HOTELS Source: Tourism Malaysia / Malaysia Association of Hotels

HOTEL GUESTS AVERAGE DAILY RATE


2,862 ROOMS
H1 2022 2021 2021 2020
PLANNED SUPPLY Q3 2022 4.16 Million 2.31 Million
DOMESTIC FOREIGN DOMESTIC FOREIGN RM228 RM253
23 HOTELS
3,239,005 923,683 2,269,693 41,797
4,562 ROOMS 77.8% 22.2% 98.2% 1.8% Oct 2022 – RM272
Source: NAPIC Source: Tourism Malaysia Source: Malaysia Association of Hotels / ZPCV Research
SELANGOR HOTELS – MARKET OVERVIEW
EXISTING SUPPLY Q3 2022 HOTEL ROOMS BY STAR RATING AVERAGE OCCUPANCY
RATES
205 HOTELS – 24,201 ROOMS H1 2022 2021
Hotels by Room Count
26.2% 5-Star
30.1%
4-Star
42.6% 30.9%
13.7% >300 ROOMS
3-Star
2-Star 2020 2019
2.1%
86.3% <300 ROOMS 4.9% 1-Star
30.2% 56.4%
14.9% Others
INCOMING SUPPLY Q3 2022 21.8%
OCT 2022 – 55.4%
Source: NAPIC
Source: Tourism Malaysia / Malaysia Association of Hotels

3 HOTELS HOTEL GUESTS AVERAGE DAILY RATE


878 ROOMS H1 2022 2021 2021 2020

PLANNED SUPPLY Q3 2022 2,475,480 1.74 Million


DOMESTIC FOREIGN DOMESTIC FOREIGN RM174 RM173
1 HOTEL 2,012,447 463,033 1,672,198 66,829
81.3% 18.7% 96.2% 3.8% Oct 2022 – RM311
200 ROOMS
Source: NAPIC Source: Tourism Malaysia Source: Malaysia Association of Hotels
PUTRAJAYA HOTELS – MARKET OVERVIEW
EXISTING SUPPLY Q3 2022 HOTEL ROOMS BY STAR RATING AVERAGE OCCUPANCY
RATES
7 HOTELS – 1,769 ROOMS
H1 2022 2021
14.5%
Hotels by Room Count

5-Star 44.0% 28.1%


38.3%
28.6% >300 ROOMS 4-Star
21.6%
3-Star 2020 2019
Others
40.6% 64.2%
71.4% <300 ROOMS 25.6%

Source: NAPIC OCT 2022 – 56.7%


Source: Tourism Malaysia / Malaysia Association of Hotels
Hotels by Location
HOTEL GUESTS
AVERAGE DAILY RATE
H1 2022 2021
71.4% CITY HOTELS OCT 2022 OCT 2021
169,758 133,393
DOMESTIC FOREIGN DOMESTIC FOREIGN
RESORTS & 154,534 15,224 131,950 1,443 RM269 RM176
28.6%
OTHER HOTELS
91.0% 9.0% 98.9% 1.1%
Source: NAPIC Source: Tourism Malaysia Source: Malaysia Association of Hotels
GREATER KL HOTELS - SELECTED RECENT TRANSACTIONS

Date of Number of Transaction Analysis


Property Vendor Purchaser
Transaction Rooms Price Per Room

4-star Hotel @ Bukit Bintang Centre City BBCC Development


22-Aug-2022 450 RM295,000,000 RM655,556 UDA Holdings Bhd
Jalan Hang Tuah, Kuala Lumpur Sdn Bhd

Sheraton Imperial Kuala Lumpur Inter Heritage (M) Achi Jaya Plantations
28-Feb-2022 398 RM235,000,000 RM590,452
Jalan Sultan Ismail Sdn. Bhd Sdn. Bhd

Royale Chulan Bukit Bintang Boustead Hotels &


29-Dec-2020 418 RM174,993,638 RM418,645 Hotel Royal Ltd
Jalan Bukit Bintang Resorts Sdn Bhd

Canaanland
City Comfort Hotel, Jalan Pudu Lama 15-Jan-2020 97 RM30,000,000 RM309,278 MG Capital Sdn Bhd
Resources Sdn Bhd

Tune Hotel – Downtown Kuala Lumpur OMT Hotels ECML Hotels


8-Aug-2019 173 RM45,590,000 RM263,526
Jalan Tuanku Abdul Rahman Sdn Bhd Sdn Bhd

Swiss Garden Hotel Bukit Bintang PJD Hotels Allstar Odyssey


8-Aug-2019 296 RM170,000,000 RM574,324
Jalan Pudu Sdn Bhd Sdn Bhd

Wolo KL
Wonderful Vantage HYM Signature
Intersection of Jalan Sultan Ismail & 29-July-2019 133 RM115,000,000 RM864,662
Sdn Bhd Sdn Bhd
Jalan Bukit Bintang

Marriott Hotel (Empire City) Winsome Gateway Arcadia Hospitality


15-March-2019 294 RM125,000,000 RM425,170
Damansara Perdana Sdn Bhd Sdn Bhd
GREATER KL HOTELS - SELECTED RECENT TRANSACTIONS
AUG 2022 FEB 2022 DEC 2020

RM295 mil (RM656K per room) RM235 mil (RM590K per room) RM174.99 mil (RM419K per room)
4-star Hotel @ BBCC, Jalan Hang Tuah Sheraton Imperial Kuala Lumpur Royale Chulan Bukit Bintang
450 Rooms 398 Rooms 418 Rooms

JAN 2020 AUG 2019

RM30 mil (RM309K per room) RM170 mil (RM574K per room)
City Comfort Hotel, Jalan Pudu Lama Swiss Garden Hotel, Bukit Bintang
97 Rooms 296 Rooms
GREATER KL HOTELS - SELECTED TRANSACTIONS

AUG 2019 JULY 2019 MAR 2019

RM45.59 mil (RM264K per room) RM115 mil (RM865K per room)
Tune Hotel Downtown KL WOLO Kuala Lumpur RM125 mil (RM417K per room)
Jalan Tuanku Abdul Rahman Jalan Sultan Ismail / Jalan Bukit Bintang Marriott Hotel, Damansara Perdana
173 Rooms 133 Rooms 294 Rooms
GREATER KL HOTEL - NEW COMPLETIONS
Q4 2022 Q3 2022 Q3 2022

Shah Alam, Selangor – Setia Alam Kuala Lumpur Fringe – Jalan Bangsar Kuala Lumpur Fringe – KGPA, Bukit Kiara
Courtyard by Marriott Setia Alam Amari Kuala Lumpur M Resort & Hotel
4-Star | 225 Rooms 5-Star | 252 Rooms 5-Star | 300 Rooms

Q3 2022 Q3 2022 Q2 2022

Shah Alam, Selangor – i-City Kuala Lumpur City – Jalan Tun HS Lee Kuala Lumpur City – Jalan Kamuning
DoubleTree by Hilton @ i-City Else Hotel Kuala Lumpur Llyod’s Inn Kuala Lumpur
4-Star | 300 Rooms Boutique | 49 Rooms 3-Star | 108 Rooms
GREATER KL HOTEL - NEW COMPLETIONS
Q2 2022 Q2 2022 Q2 2022

Kuala Lumpur City - Jalan Sultan Ismail Petaling Jaya, Selangor – Kelana Jaya Shah Alam - Jalan Kontraktor U1/14
Parkroyal Collection Kuala Lumpur Le Méridien Petaling Jaya Mercure Kuala Lumpur Glenmarie
Rebranding | 5-Star | 535 Rooms Rebranding | 5-Star | 300 Rooms Rebranding - 4-Star - 229 Rooms

Q4 2021 Q4 2021 Q3 2021

Kuala Lumpur City – Off Jalan Pahang Putrajaya – IOI Resort City Putrajaya – Precinct 5
Fairfield Kuala Lumpur Palm Garden Hotel, a Tribute Portfolio Hotel DoubleTree by Hilton Putrajaya Lakeside
5-Star - 186 Rooms Rebranding - 4-Star - 151 Rooms 5-Star - 290 Rooms
GREATER KL SERVICED APARTMENTS - NEW COMPLETIONS

Q4 2022 Q3 2022

Kuala Lumpur City – Bukit Bintang Putrajaya – Jalan Alamanda


Pan Pacific Serviced Suites KL Mercure Living Putrajaya
Serviced Apartment | 210 Apts Serviced Apartment | 299 Apts

Q2 2022 Q4 2021

KLCC – Jalan Yap Kwan Seng Kuala Lumpur City – Jalan Imbi
Ascott Star KLCC Kuala Lumpur Capri Hotel by Fraser
Serviced Apartment - 298 Apts Serviced Apartment - 319 Apts
GREATER KL HOTELS - UPCOMING COMPLETIONS IN 2023

2023 2023 2023

Kuala Lumpur City – Jalan Hang Jebat Kuala Lumpur City – Jalan Yap Kwan Seng Kuala Lumpur City – Jalan Kia Peng
Park Hyatt Kuala Lumpur Crowne Plaza Kuala Lumpur City Centre Imperial Lexis Kuala Lumpur
5-Star | 232 Rooms 5-Star | 318 Rooms 5-Star | 275 Rooms

2023 2023 2023

Kuala Lumpur City – Lorong P Ramlee Kuala Lumpur City – Jalan Sultan Ismail Kuala Lumpur City – Jalan Sultan Ismail
r
Holiday Indigo On The Park KL Conrad Kuala Lumpur Renaissance Kuala Lumpur
4-Star | 180 Rooms 5-Star | 544 Rooms Refurbish | 5-Star | 400 Rooms
GREATER KL HOTELS - UPCOMING COMPLETIONS IN 2023

2023 2023 2023

Kuala Lumpur City – Jalan Sultan Ismail Kuala Lumpur Fringe – Bukit Jalil Kuala Lumpur Fringe – Jalan Bangsar
Four Points by Sheraton Kuala Lumpur r
Hyatt Place Kuala Lumpur Holiday Inn Kuala Lumpur Bangsar
4-Star | 513 Rooms 4-Star | 250 Rooms 4-Star | 220 Rooms

2023 2023

Putrajaya – IOI Resort City Sepang, Selangor – Kota Warisan


Moxy Putrajaya Hotel Holiday Inn Sepang
3-Star | 495 Rooms 3-Star | 250 Rooms
GREATER KL HOTELS - UPCOMING COMPLETIONS IN 2024

2024 2024

Kuala Lumpur City – Jalan Ampang Kuala Lumpur City – Jalan Ampang
So Sofitel Kuala Lumpur Hotel Jumeirah Hotel
5-Star | 226 Rooms 5-Star | 213 Rooms

2024 2024

Kuala Lumpur City – Bukit Bintang Kuala Lumpur City – Jalan Conlay
Waldorf Astoria Kuala Lumpur Kempinski Hotel @ 8 Conlay
5-Star | 279 Rooms 5-Star | 260 Rooms
GREATER KL HOTELS - UPCOMING COMPLETIONS

2024 2024 2024

Kuala Lumpur City – Jalan Tun Razak Kuala Lumpur City – Jalan Barat Kuala Lumpur Fringe – KL Metropolis
Regent Kuala Lumpur Kimpton Hotel @ TRX Hyatt Regency Kuala Lumpur
5-Star | 391 Rooms 5-Star | 471 Rooms 5-Star | 450 Rooms
GREATER KL SERVICED APARTMENTS - UPCOMING COMPLETIONS

2023 2023

Kuala Lumpur Fringe – KL Metropolis Ara Damansara, Petaling Jaya


Somerset KL Metropolis Citadines Ara Damansara PJ
Serviced Apartment | 262 Apts Serviced Apartment | 193 Apts

2024
2024

Kuala Lumpur City – Jalan Hang Jebat Kuala Lumpur City – Jalan Kia Peng
Oakwood Premier Kuala Lumpur @ Merdeka 118
Marriott Executive Apartments
Serviced Apartment | 348 Apts
Serviced Apartment | 352 Apts

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