For an Indoor Sports Complex having swimming pool, badminton courts, table tennis

area, gymnasium, etc., enumerate the Order Qualifiers, Order Losing Sensitive Criteria
and Order Winners.

Solution

Order Qualifiers, Order Losing Sensitive Criteria, and Order Winners are concepts used
in operations management to analyze the factors that influence customer preferences
and satisfaction in the context of a particular product or service. Let's apply these
concepts to an indoor sports complex that offers various facilities such as a swimming
pool, badminton courts, table tennis area, and a gymnasium.

Order Qualifiers: Order qualifiers are the minimum criteria that a product or service
must meet in order to be considered by a customer. They are the basic expectations
that customers have and are necessary for the sports complex to be considered as an
option. In the case of the indoor sports complex, the following can be considered as
order qualifiers: 1. Adequate Facilities: The complex must provide all the facilities
mentioned, including a swimming pool, badminton courts, table tennis area, and a
gymnasium. These facilities must be maintained well and be available for use as per the
schedule. 2. Cleanliness and Hygiene: The complex should maintain a high standard of
cleanliness and hygiene in all areas, especially the swimming pool, gymnasium, and
changing rooms. Regular cleaning and sanitization should be ensured. 3. Safety
Measures: The complex must have appropriate safety measures in place, such as
lifeguards in the swimming pool, first aid facilities, fire safety equipment, and proper
lighting in all areas. This is crucial to ensure the well-being of the customers. 4.
Accessible Location: The sports complex should be located in a convenient and
accessible area, preferably with good transportation links and parking facilities. Order

Losing Sensitive Criteria: Order losing sensitive criteria are factors that, if not
adequately met, can lead to customer dissatisfaction or loss of business. While these
criteria do not directly differentiate the sports complex from its competitors, their
absence or poor implementation can result in a negative impact. The following can be
considered as order losing sensitive criteria for the indoor sports complex: 1. Staff
Competence and Friendliness: The staff members at the complex, including trainers,
lifeguards, and administrative personnel, should be knowledgeable, competent, and
friendly. They should be able to provide assistance and guidance when required,
creating a positive customer experience. 2. Equipment Quality and Maintenance: The
equipment provided in the complex, such as badminton courts, table tennis tables, and
gymnasium equipment, should be of good quality and properly maintained.
Malfunctioning or substandard equipment can hamper the customer's experience and
potentially lead to injuries. 3. Membership Fees and Pricing: The pricing structure,
including membership fees and charges for individual facilities or services, should be
reasonable and competitive within the market. Excessive pricing or complex fee
structures can discourage potential customers from choosing the sports complex.

Step 2/2
Order Winners: Order winners are the factors that differentiate the sports complex from
its competitors and significantly influence customer preferences. These are the key
attributes that attract customers and give the sports complex a competitive advantage.
The following can be considered as order winners for the indoor sports complex: 1.
Facility Quality and Variety: The sports complex should offer high-quality facilities that
are well-maintained and up to date. This includes providing modern swimming pool
facilities, well-maintained badminton courts with appropriate flooring, state-of-the-art
table tennis tables, and a well-equipped gymnasium. Offering a variety of facilities
allows customers to engage in multiple sports and activities, catering to diverse
preferences. 2. Training Programs and Coaching: The complex can differentiate itself by
offering professional training programs and coaching services in various sports.
Qualified trainers and coaches can help customers improve their skills and achieve their
fitness goals. The availability of personalized training sessions or group classes can be
a significant competitive advantage. 3. Additional Amenities: The inclusion of additional
amenities can enhance the overall customer experience. This may include features
such as a sauna or spa area, a café or refreshment area, locker rooms with secure
storage, and comfortable seating areas for spectators. These additional amenities
provide added convenience and comfort to customers, making the sports complex more
appealing.
4. Flexible Operating Hours: Offering flexible operating hours, including early morning
and late evening slots, can attract customers with different schedules and commitments.
This allows individuals with busy lifestyles to conveniently access the facilities and
participate in their preferred sports or activities.
Explanation:
The indoor sports complex must meet certain order qualifiers to be considered as an
option by customers.

Final answer
In conclusion:
These include providing adequate facilities, maintaining cleanliness and hygiene,
ensuring safety measures, and being located in an accessible area. Failure to meet
these minimum criteria can result in customers disregarding the complex. Additionally,
the complex needs to pay attention to order losing sensitive criteria, which are factors
that, if not adequately addressed, can lead to customer dissatisfaction and loss of
business. These include staff competence and friendliness, equipment quality and
maintenance, and reasonable pricing. To gain a competitive advantage and differentiate
itself from competitors, the sports complex should focus on order winners. These factors
include providing high-quality and diverse facilities, offering professional training
programs and coaching services, incorporating additional amenities to enhance the
customer experience, and maintaining flexible operating hours. By effectively
addressing order qualifiers, order losing sensitive criteria, and leveraging order winners,
the indoor sports complex can attract and retain customers, create a positive reputation,
and ultimately achieve success in the highly competitive sports and fitness industry.