02-Oct-22

Module 10
CAREER PROSPECTS IN DIGITAL
MARKETING

Certificate in Digital Marketing

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W H AT ’ S YO U R I D E A L D I G I TA L
MARKETING JOB?
D I S C U S S I O N

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The Digital Skills Gap in Marketing

40% 70% 50% 23%

Of organizations are not Of large companies say Half of digital marketers Of employees have the
able to find sufficient talent their digital marketers are feel highly proficient in digital capabilities required
to handle their digital strong in some areas, but digital. of them to achieve their
marketing workloads. mediocre in others. business outcomes.

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DIGITAL MARKETING VALUE DELIVERY PROCESS

DIGITAL MARKETING

DIGITAL DIGITAL DIGITAL

CLIENT SERVICING / DIGITAL MEDIA
COMMUNICATIONS CONTENT MEDIA
DIGITAL MANAGER PLANNER
STRATEGIST STRATEGIST EXECUTIVE
DIGITAL
MARKETING
CAMPAIGN
CONTENT WRITER / CREATIVE DESIGNER / UI/UX EXPERT EXECUTION

VIDEOGRAPHER / VIDEO EDITOR / 3D ANIMATOR

DATA SCIENTIST

MARTECH DEVELOPER / GAME DEVELOPER / WEB & APP DEVELOPER

DIGITAL MARKETING SERVICES

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Skills Needed (Few Examples Only)

Digital Marketing Jobs Digital Marketing Services Jobs

⚫ Subject Expertise ⚫ Subject Expertise
⚫ Marketing Management ⚫ Coding / Development
⚫ Consumer Behavior ⚫ UI/UX Planning
⚫ Media Planning & Buying ⚫ Animation Technology
⚫ Behavioral Social Media ⚫ Data Science
⚫ Technical Expertise ⚫ Technical Expertise
⚫ Facebook Ads / Google Ads ⚫ Adobe Creative Suite
⚫ Analytics & Measurement Tools ⚫ Autodesk Maya / Blender
⚫ Audience Planning Tools ⚫ Python / Google Data Studio
(SEMRush)

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Example Job Titles

Digital Marketing Digital Marketing Services
⚫ Digital Media Executive ⚫ Content Writer
⚫ Digital Media Manager ⚫ Digital Art Director
⚫ Digital Marketing Manager ⚫ UI/UX Specialist
⚫ Paid Media Specialist ⚫ 3D Animator
⚫ Social Media Specialist ⚫ Creative Director
⚫ eCommerce Manager ⚫ Data Scientist
⚫ Performance Marketing Specialist ⚫ Gamification Engineer
⚫ Digital Communications Manager ⚫ Visualization Artist
⚫ Content Strategist / Specialist ⚫ Digital Production Manager
⚫ Social Media Community Manager
⚫ SEO Specialist
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Which Side Interests You the Best?

B.
A.
DIGITAL
DIGITAL
MARKETING
MARKETING
SERIVICES

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What Companies Have Jobs? (Examples)

Digital Marketing Digital Marketing Services

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TIPS TO BUILD A
SUCCESSFUL CAREER IN
DIGITAL MARKETING
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Be a passionate learner

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Follow industry experts

⚫ Neil Patel - https://www.youtube.com/user/neilvkpatel

⚫ Jon Loomer - https://www.jonloomer.com
⚫ Mari Smith - https://www.marismith.com/

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Don’t fall behind in updates in the field

⚫ Attend industry events /

forums
⚫ Join Facebook Groups /
WhatsApp groups
⚫ Subscribe to email
newsletters

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Don’t forget the importance of networking

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Build your own digital property

Even if you are employed

somewhere else, still
work on building your
own blog, vlog, or a
Facebook community
page.
You will learn a lot by
trying different tricks to
build your own property,
without someone else’s
approval.

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Ideal Corporate Career Cycle

First 2 Years Next 3 Years 5th Year On Every 3 Years

EXPLORE ABSORB CONSOLIDATE REVIEW

Look for a workplace Once you discover a
where you can learn good place to work
and grow faster. with learning
Don’t hesitate to quit opportunities, stay
and look for another there for at least 3
place if the job years. Absorb
doesn’t help you knowledge, and gain
learn. experience.
Pay is irrelevant. Aim for average pay
growth of 20%
annually.
With 5 years solid Review your career
experience in digital prospects in your
marketing, now you can current role.
consolidate on your Identify your knowledge
career. gaps to see if your
Decide whether to stay qualifications are still
at the same place or relevant.
look for other Upskill if necasary.
opportunities.

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NEXT SESSION

Digital Entrepreneurship

BECOME AN ENTREPRENEUR
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Who wants to start an online business?

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What options do you have?

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Ikigai Principle

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Online Freelancing

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Write your ebooks

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Start eCommerce Business

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Online Tutorials

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Content Creation as a Business Model

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THE ENTREPRENEUR MINDSET

SELF DRIVEN HONEST
You get work done without You are honestly proud of
anybody telling you to do your product/service

INDEPENDENT KNOWLEDGEABLE
You don’t rely on someone You know your product and
else to create your success the industry like a pro

DECISIVE FOCUSED AGILE

You make decisions and You don’t get You are willing to play
take responsibility of distracted by shiny multiple roles for your
outcome objects business as required
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Next Steps in Your Learning Cycle

⚫ Learn advanced search engine marketing

⚫ Learn advanced data driven marketing

⚫ Do at least 3 digital marketing project which

you can feel proud of
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Thank You!
COPYRIGHTS NOTICE

All the content on this PowerPoint presentation is developed by

the Asia Pacific Institute of Digital Marketing (APIDM). APIDM
Amitha Amarasinghe holds the intellectual property rights for all the content,
BSc (Marketing Management), MBA (USJ) illustrations, models and other forms of information unless or
otherwise mentioned on each individual slides attributing the IP
rights for other individuals and/or organizations.

APIDM has authorized the resource persons assigned for

conducting classes at APIDM to use this PowerPoint
presentation deck as teaching materials. A PDF version of the
⚫ Blogs at www.amisampath.com same will be made available for the students of this course
solely for the study purposes.
⚫ amitha@apidm.asia
Use of the content of this PowerPoint presentation in whole or
⚫ @Amisampath in parts for purposes other than what is mentioned above is
prohibited and will be considered as breach of IP rights of
APIDM.

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