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  • Jane User Journey Map

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    Mario Rivas
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    Jane's goal is to take the subway from Washington DC. To do so, she needs to find the best subway route option online, buy a ticket, and board the correct train. This involves using map apps to determine the route and ticket to buy, paying for the ticket, and following signs to find the right aisle and exit in order to arrive in Washington DC.

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    Jane user journey map

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    Jane user journey map

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    Jane's goal is to take the subway from Washington DC. To do so, she needs to find the best subway route option online, buy a ticket, and board the correct train. This involves using map apps to determine the route and ticket to buy, paying for the ticket, and following signs to find the right aisle and exit in order to arrive in Washington DC.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    Jane User Journey Map

    Uploaded by

    Mario Rivas
    Jane's goal is to take the subway from Washington DC. To do so, she needs to find the best subway route option online, buy a ticket, and board the correct train. This involves using map apps to determine the route and ticket to buy, paying for the ticket, and following signs to find the right aisle and exit in order to arrive in Washington DC.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Persona: Jane

    Goal: Find a subway route that will take him to Washington DC

    Determine the Find the best


    Find the right Board the Find the right
    ACTION airplane option on Buy a ticket
    aisle airplane exit
    line and route internet

    Tasks Tasks Tasks Tasks Tasks Tasks

    A. Find and read A. Use map app A. Determine A. Follow signs A. Walk in inside A. Open map app
    TASK LIST airplane route B. Check flights ticket to buy B. Find the line of the airplane to find exit to use
    B. Identify fastest C. Get to station C. Pay for ticket number or letter B. Follow signs
    route C. Go uptown
    C. Use map app D. Find elevator

    ● Confused ● Lost ● Confused ● Overwhelmed ● Relieved ● Excited


    ● Intimidated ● Hopeful ● Satisfied ● Excluded ● Glad ● Confused
    FEELING ● Alert
    ADJECTIVE

    ● Better ● Better ● Ticket ● Better ● Phone ● Signs mention


    wayfinding wayfinding explanations wayfinding vibrates to landmarks
    IMPROVEMENT ● Accessibility inform user (not corner)
    OPPORTUNITIES key on map when he
    app arrives to the
    city

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