Term of Reference (TOR)

Corporate Engagement and Fundraising Research 2023

Background

WWF has been working in Indonesia since early 1960s initially focusing on Javan rhino conservation. In 1996,
WWF-Indonesia was registered as an Indonesian legal entity and became a foundation, Yayasan WWF-
Indonesia Our work has grown ever since to be a truly global, science-based, diverse and highly respected
conservation organization. Based on the understanding of the complex relationships between human
activities and the natural environment, our work focuses on conserving and maintaining habitat and wildlife
as well as halving footprint while promoting equitable and fair access, use and distribution to and of natural
resources.

WWF focuses on finding workable solutions and mobilizing collective action for conserving natural resources
and promoting sustainable development. The conservation of natural resources in Indonesia and around
the world requires strong awareness and advocacy, effective action at multiple levels, and mobilization of
resources. We strive to save biodiversity and promote best practices that ensure continued social and
economic benefits to local communities and safeguard their rights. We also work with various stakeholders
to restore damaged ecosystems and mitigate various threats such as climate change, waste, and pollution.
To date, WWF-Indonesia works with an increasing number of businesses to help them adopt sustainable
practices through transformative business initiatives. These efforts, coupled with WWF’s local-to-global
reach, our focus on communities and scientific expertise, will enable a movement to transform production
and consumption and thus help save our planet.

With the scale of the challenge facing nature there are few roles as important as this. Our mission to halt
and reverse nature's decline is a big ask. We know we cannot succeed alone, which is why we will need
game-changing, sector-leading, and and collaborative partnerships. A significant part of WWF-Indonesia's
vision and mission can only be achieved with the support of external partners, including domestic corporate
partners.

Below are some examples of how WWF-Indonesia partners with corporate partners:

1. Sustainable Business
Rethink business models for a nature-positive future
by addressing business drivers of nature loss and implementing sustainable business practices in
accordance with the mitigation hierarchy

2. Consumer and Employee Engagement

Drive awareness and activate behavioral change
by communicating, educating and incentivizing consumers and employees on sustainable behavior
issues

3. Shared Policy & Advocacy

Build value chains that value nature
through public-private alliances and by influencing policies that lead to bold ambitions and
integrated action
 4. Investment in Climate & Biodiversity
Conserve nature by investing in nature
by participating in nature protection and restoration efforts on site- and landscape-level, and
beyond

In order to build a stronger partnership with corporate partners, WWF-Indonesia must understand their
interests, needs, and expectations. By doing this, we will also be able to map our internal resources and
accomplish our conservation goals. Furthermore, WWF-Indonesia must also understand Sustainability/CSR
trend in Indonesia to leverage, create and remain relevant with current situation, and at the end to identify
the right strategy to engage corporate partners and unlock untapped potential. This is where we need
comprehensive insight data and market trend analysis to strengthen our partnership and fundraising
strategy. We need to work with businesses to develop and deliver amazing partnerships that will deliver
change on the ground, shift government policies, and engage the public to achieve our mission.

Objective

This research aims to undertake the market research study to:

1. Understand the corporate sector's perception of the NGO sector in particularly WWF and/or
environment NGO, its priorities, and engagement preferences.
2. Assess current trends, challenges, and opportunities in corporate-NGO partnerships.
3. Mapping and identify potential corporate partners interested in collaborating with NGOs, assess
the environmental impact of existing partnerships, or evaluate the effectiveness of corporate
sustainability initiatives.
4. Gather insights on successful strategies employed by NGOs to engage and collaborate with
corporate entities.
5. Assess the satisfaction level of existing corporate partners in order to improve future strategic
partnerships
6. Provide actionable recommendations to enhance our corporate engagement strategies based on
the survey and research findings.

Target Audience

This research will target WWF-Indonesia existing and potential corporate partners, local or multinational
company based in Indonesia from various high influence industries as follows:

1. Finance
2. Hospitality & Leisure
3. Tech, media, & telecom
4. General & Food Retail
5. Household and personal care
6. Apparel & textile
7. Property

Timeline

This research will be done maximum 3 months (Aug – October 2023)

Methodology
Quality depth interview with key stakeholders, questionnaire, qualitative and quantitative data collection.
Data collection tools shall consist of a desk review of the public documentation, market assessments, a
review of the available literature, reports and research studies on the issues.

Deliverable

1. Comprehensive report consist of:

• The market research results and analysis findings that consist of key insights, challenges, and
opportunities for NGO-corporate partnerships based on Corporate’s ESG and CSR trends
analysis
• Data of corporate needs/interest/expectation and resource (funding, network, expertise etc)
from various industries
• Data of potential income generations channel
• Data of satisfaction level from existing corporate partners, perceived quality of service and
expectation
• Data of gap analysis on existing corporate partners expectation and satisfaction
• Actionable recommendations for WWF to enhance its corporate engagement strategies based
on the research results, including approaches for establishing partnerships, effective
communication strategies, and aligning with corporate objectives.
2. Access to raw data and models used in the research assessment.

Consultant/Agency’s Qualifications and Required Skill Set:

• Proposal demonstrating understanding and knowledge of corporate research studies. The proposal
should include detailed research methodology including technologies and services, work plan,
timelines, available resources, deliverable and budget;
• The consultant/agency should have a deep understanding of CSR and corporate sustainability
principles, frameworks, and best practices. They should be familiar with international standards
such as the Global Reporting Initiative (GRI), United Nations Global Compact (UNGC),
Environmental, social, and corporate governance (ESG), and ISO 26000.
• Proven track record in conducting research on CSR and sustainability-related topics.
• The service provider should provide a detailed CV, and a CV of any other team members that will be
involved in the project. The team members shall have the following key qualifications and required
skills:
o knowledge and experience in the relevant industries or sectors WWF is focusing on;
o familiar with the environmental and social issues specific to those sectors and have insights
into industry trends and benchmarks.
o Possess strong research skills and be proficient in various research methodologies, both
qualitative and quantitative.
o Experience in designing and implementing research projects, analyzing data, and producing
high-quality reports and recommendations.
o demonstrate a commitment to ethical research practices and adhere to confidentiality and
data protection protocols. Prioritize objectivity, avoiding any conflicts of interest that may
compromise the integrity of the research.

All Interested Consultant must attach Following ;

1. CV of the entire team

2. Legal Documents ( Deed of Establishment, Deed on the latest Changes of Director, Minister of Law
and Human Right’s Decision Letter on the legalization of the Organization’s Establishment, Taxpayer
 Identification Number, Notification of Registration, Taxable Enterpreneur Confirmation Letter, Proof
of Organization’s Account Number)

All the required documentsmention above should be sent via email to procurement@wwf.id. All proposals
will be accepted no later than 28 July 2023.