FOCUSING WITH COLOR

DATA TO GRAPH
concerns per 1,000
Engine power 12.9
Tires make ex 12.3
Engine makes 11.6
Seat material 11.6
Excessive wi 11.0
Hesitation or 10.3
Bluetooth sys 10.0
Steering syst 8.8
Bluetooth syst 8.6
Front seat au 8.2

MAKEOVER

Top 10 Design Concerns

concerns per 1,000
Engine power is less than expected 12.9
Tires make excessive noise while driving 12.3
Engine makes abnormal/excessive noise 11.6
Seat material concerns 11.6
Excessive wind noise 11.0
Hesitation or delay when shifting between
10.3
gears
Bluetooth system has poor sound quality 10.0
Steering system/wheel has too much play 8.8
Bluetooth system is difficult to use 8.6
Front seat audio/entertainment/navigation
8.2
controls

Top 10 Design Concerns

concerns per 1,000
Engine power is less than expected 12.9
Tires make excessive noise while driving 12.3
Engine makes abnormal/excessive noise 11.6
Seat material concerns 11.6
Excessive wind noise 11.0
Hesitation or delay when shifting between
 Engine power is less than expected 12.9
Tires make excessive noise while driving 12.3
Engine makes abnormal/excessive noise 11.6
Seat material concerns 11.6
Excessive wind noise 11.0
Hesitation or delay when shifting between
10.3
gears
Bluetooth system has poor sound quality 10.0
Steering system/wheel has too much play 8.8
Bluetooth system is difficult to use 8.6
Front seat audio/entertainment/navigation
8.2
controls

Top 10 Design Concerns

concerns per 1,000
Engine power is less than expected 12.9
Tires make excessive noise while driving 12.3
Engine makes abnormal/excessive noise 11.6
Seat material concerns 11.6
Excessive wind noise 11.0
Hesitation or delay when shifting between
10.3
gears
Bluetooth system has poor sound quality 10.0
Steering system/wheel has too much play 8.8
Bluetooth system is difficult to use 8.6
Front seat audio/entertainment/navigation
8.2
controls