2023 Trends & Forecasts on

Learning Effectiveness

Evelyn Annual Ed-Tech Research

January 2023 Edition
www.evelynlearning.com
Foreword

Mr. Praveen Tyagi

Founder and CEO
Evelyn Learning Systems

In the past two years, technology has played a significant role in education. We have seen it online
with the accentuated use of online tutoring classes and Q&A platforms, and we have seen it in class-
rooms as well with Zoom classes and Panopto videos. Hybrid learning, it seems, is here to stay.
Education is the blood and lifeline of any country and its economy. And with a looming recession on
the horizon, there is a great opportunity for the industry to find millions of learners from the workforce
looking to upgrade their skills.
A lot of college students will postpone their graduation and enroll in more meaningful and job-ori-
ented skill courses. With technology adoption at its peak and millions waiting to be educated, what
better times can the Ed-Tech industry ask for?
2022 ended with a big splash in the AI sector with the launch of ChatGPT. I see the use of AI explod-
ing this year. With students already learning to make use of it by getting their language homework
done, coding projects completed, and essays and fresh stories written by the AI tool, I see great
potential in this new technology.
I believe that technology can only assist teachers, not replace them. Despite AI seeming like a threat
to a few of us in the ed-tech space, I would like to think otherwise. I would instead like to think that
maybe the way forward is through collaboration. Embracing it rather than feeling threatened by it, by
not pivoting from our current paths but by making the path more robust with AI, is something I would
truly love to see transpire.
With this research report, Evelyn has made an endeavor to explore the assorted perceptions that
industry experts hold regarding this new year 2023. Our initiative was intended to understand the
trends and forecasts for 2023 and to learn how the education trends of 2022 would shape this year.

Sincerely

Praveen@evelynlearning.com

1 Evelyn Ed-Tech Trends Report 2023

Preface
The Ed-Tech industry has seen many ups and downs over the past two years. The year 2022 was
both a challenging one and a year that handed a key to opportunities for the future.

The students, parents, teachers, and industry members have had varied experiences in 2022, and
this was why we wanted to understand the upcoming trends in education in 2023 from the education
pundits.

For some, technology is their biggest bet, yet for others, classroom challenges are a priority over
anything. Evelyn took the initiative to understand what the education experts have to say about the
newer technologies, learning styles, educational challenges and upcoming trends in the ed-tech in-
dustry in 2023. We asked a closed group of nearly 50 education specialists to give their insights on
the state of education for the year 2023.

As you consider this report, feel free to reach out to us with any questions.

Best Regards

Evelyn Research Team

Research Team

Tavleen Kour
Content Analyst
tavleen.kour@evelynlearning.com

Hitanshu Gupta
SEO Specialist
hitanshu.gupta@evelynlearning.com

Arpan Gulati
Marketing Executive
arpan.gulati@evelynlearning.com

2 Evelyn Ed-Tech Trends Report 2023

Table Of Contents

Executive Summary 04

Introduction 05

The Ed-Tech Trend With the Biggest Impact in 2022 08

Education Trend to Have a Significant Positive

10
Impact in 2023

Challenges in Education Industry in 2023 13

Education and Academic Freedom 16

Cost of Education 21

Methodology and Demographics 23

Footnotes 26

About Evelyn 27

Evelyn Learning Events 28-29

Hall of Fame 2022 30

Bibliography 31

3 Evelyn Ed-Tech Trends Report 2023

Executive Summary
This report has been prepared with responses from a closed group of educational experts. Nearly
45% of the respondents are medalled with more than 15 years of rich experience in the education
industry.

The experts include educators, independent professionals and leaders of the ed-tech industry.

The experts believe that e-learning and blended learning topped the ed-tech industry trends in 2022.
They predict that in 2023, the most significant trends will still be blended learning along with a
staunch collaboration between start-ups and institutions.

The education industry has seen its rocky days and as per our research, the top two challenges to
education in 2023 are inequitable education and teacher shortage. The concern around inequitable
education was seen vividly during the pandemic. The issue of teacher shortage has had its share
of sensationalism in 2022. Some educators have given a thumbs up to the reality and gravity of the
situation, while others believe that the teacher shortage should not have received the widespread
media coverage that it did.

Another concern is the rising cost of education. Education costs have risen and the experts say that
it is unlikely that the cost of education will reduce in the coming months.

They also believe that in the United States, academic freedom has taken a hit with curriculum re-
strictions and book bans.

More than 65% of the experts believe that this obstacle to academic freedom can hurt the spirit of
democracy. A majority of the experts have expressed an idea that parental involvement is important
when planning the curriculum for their children.

4 Evelyn Ed-Tech Trends Report 2023

Introduction
The past two years have surprised us in many ways. We have seen an unprecedented pandemic
that took lives and affected the mental and physical health of millions worldwide.

In 2020 and 2021, everyone was figuring out how to deal with the pandemic and bring our lives back
to normal.

2022 saw so much going around in education. On the one hand, there were technical developments;
on the other, some policy issues kept the educators awake all night.

Let us open with the sensational idea of teacher shortage. To some, the teacher shortage was a big
deal, but for others, it was just an exaggeration.

2022 saw the teachers feeling dejected, drained and disrespected. Much of this was caused by pan-
demic fatigue and other reasons, like the government’s interference in school administration.

A study by Emma White Research for MEA, 2022, mentioned how more than 70 % of educators were
unhappy with their profession and working conditions.

Then there were bills and laws that suggested banning certain books and topics taught in schools.
For the teachers, this was like a ‘finger on the lips’ moment. Discussing conservative topics like sex
education, social-emotional learning and a few other themes from the history of the United States.

PEN America, a non-profit organization, observed that in 2022, 36 States introduced around 137
bills that put restrictions on teaching themes like sexuality, race, gender or the history of the United
States.

The year 2022 also saw a rise in the cost of education. It was revealed that at least 19 colleges (of
the top 20 universities) in the US charge more than $55,000 as their yearly tuition. This aggravated
the debate over whether colleges should be made accessible to every individual or whether there
should be a criterion for setting meritorious students apart from others.

The Biden debt relief plan also saw a rising sun, but it soon turned cloudy when it was questioned
from multiple sides and is currently fighting for its life in the court of law.

There were mental health issues affecting not just children but teachers as well. Blame it on the
pandemic or something else, but the overall environment in the education system was concerning.

5 Evelyn Ed-Tech Trends Report 2023

However, not everything was bad for the education industry in 2022. The ed-tech industry saw in-
creased use of technology in schools and colleges. E-learning studies are getting more preference
over offline education than ever. The use of AR/VR, gamification, etc. in educational institutions has
made learning better, more interesting for students and easier for teachers.

The 2022 ride was a rough path but also a sneak peek into the tech adventure that may unfold in
the coming years.

What is coming off in 2023? What should we look forward to? We conducted this research survey
to talk about some of the concerns affecting the education industry and some opportunities that can
prove to be life-changing catalysts for it.

6 Evelyn Ed-Tech Trends Report 2023

 EXPERT’S OPINION

In the post-pandemic world, people are recognizing that technology is not only
a tool but a necessary part of everyday life.
Ed-Tech saw an increase in the past year which is going to continue in the
coming year.
EdTech can help move education out of the 19th-century model that it has
been stuck in and into the 21st century and beyond.

Jacqueline Vincent
Director of Curriculum and Instruction, Kids
In Tech

7 Evelyn Ed-Tech Trends Report 2023

The Ed-Tech Trend With the
Biggest Impact in 2022
Educational Trends Ranked as per the Amount of Their Impact in 2022

4
Ranks

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Key Findings

In the year 2022, e-learning and blended
learning had the biggest impact on the ed-tech
industry, where e-learning was ranked by the
experts to have had the most significant im-
pact. It accelerated due to the pandemic and
is believed to stay for a long time, as per edu-
cation experts.
After e-learning and blended learning, the
experts ranked gamification as having a sub-
stantial role in the education industry in 2022.
There was indeed a lot of experimentation
done in 2022, as experts realized that learning
styles needed to change to make learning en-
gaging and more effective.

9 Evelyn Ed-Tech Trends Report 2023

Education Trend to Have a
Significant Positive Impact
in 2023
Positive Learning Trends 2023
6.98%
Learning Through
Metaverse
44.2%
Ed-Tech Startups Collab
With Institutions
Key Findings
45% ed-tech experts believe that the collab-
oration between ed-tech startups and educa-
tional institutions would prove to be the most
positive and impactful trend in 2023.
If a majority of ed-tech experts have pointed
to ed-tech and institutional collaboration, a
large number of experts have also suggested
the idea that blended learning (37.21%) would
gain traction in the coming year 2023.
11
6.98%
Gamification
4.64%
Home Schooling
37.2%
Blended Learning
Though the metaverse has piqued the inter-
est of people worldwide, educational pundits
do not seem to be convinced that learning
through the metaverse will become main-
stream anytime soon this year.
However, not everyone is impressed with the
technology in education. One of our respon-
dents, who was an educator, has the follow-
ing idea:
Evelyn Ed-Tech Trends Report 2023
 EXPERT’S OPINION

Although I appreciate technology's impact on the world in general, I also

believe it has been detrimental to education. Students no longer need to put
forth effort because any questions they have can be answered by pressing a
button on their phone.

Cathy Honiball
Teacher

12 Evelyn Ed-Tech Trends Report 2023

Challenges in the Education
Industry in 2023
 Visible Challenges in Education Industry

We asked the experts about what they expect

to be the top concerns in the education
industry in 2023.
Most experts mentioned inequitable education
as their biggest concern this year, followed by
the teacher shortage.
As many as 48.72% of ed-experts vot-
ed for inequities in delivering education,
and 43.59% voted for teacher shortage in
schools to be the biggest challenge to ed-
ucation in 2023.

Some of them also mentioned how the archa-

ic education system is still plaguing our soci-
ety, where evaluation focuses more on grades
than actual learning.

Major Issues in Education as per the Experts

Political or Parental Interference

31.58%
in Schools

Teacher Shortage 44.74%

50.00% Inequitable Education

Curriculum Restrictions 13.16%

Lack of Teacher/ Parent

21.05% Involvement in Curriculum
Development

14 Evelyn Ed-Tech Trends Report 2023

 EXPERT’S OPINION

The inequitable access to educational technology (and modern technology at

all) is a recipe for continuing disparities in education and in a prepared work-
force for the future.
Although surprising to some, this exists in public education in developed
nations as well as under-resourced nations. The skills needed for the future
must be centered on uniquely human capacities and the ability to think regen-
eratively; to reflect holistically, adapt and innovate for human and environmen-
tal sustainability.

Marisa Zalabak
Principal Consultant, and Founder, Open Channel
Culture

15 Evelyn Ed-Tech Trends Report 2023

Education
&
Academic
Freedom
 Addressing Challenges to Academic Freedom
Academic Freedom is under fire as 2022 ob-
served and as experts put it in words. The
choice to make curriculum decisions without
interference from non-academic bodies seems
like a far reach.
In 2022, there were book bans, opposition to
SEL and instructional restrictions in the curric-
ulum. These are believed to have hurt the spir-
it of democracy and freedom that the United
States has so long boasted of.
Can Challenges to Academic Freedom Hurt Democracy?
YES
17
PEN America, a non-profit organization, ob-
served that in 2022, 36 States introduced
around 137 bills that put restrictions on teach-
ing themes like sexuality, race, gender or the
history of the United States.
More than 65% of our experts believe that
academic freedom can hurt the spirit of
democracy.
NO
Evelyn Ed-Tech Trends Report 2023
 EXPERT’S OPINION

Ed-tech providers are responsible for delivering research-based and

evidence-based curricula and professional learning resources to educators. It
takes longer and costs more money, yes, but it is a critical step to really move
the needle.

Katie Moore
Curriculum Director, Reading Horizons

18 Evelyn Ed-Tech Trends Report 2023

 Addressing Involvement of Parents in Curriculum Designing

The controversy around curriculum planning
has brought the idea of parental involvement
into the limelight.
Nearly 54% of experts resonated that educa-
tional curricula in 2023 should have deeper
engagement from parents to avoid any future
dissent.
The role of parents is essential, but the prima-
ry importance of educators cannot be seen in
low light as well. Educators are experienced
and have a deep understanding of what chil-
dren need in a classroom. A collaborative in-
volvement of parents and teachers can be
an effective notion to bring better curriculum
changes and can avoid the chances of any
dissent.

2023: Parental Engagement in Educational Curriculum

53.85% 46.15%
YES NO

The experts have pointed that educa-

tional curriculum in 2023 should have
a deeper engagement from parents to
avoid future dissent.

19 Evelyn Ed-Tech Trends Report 2023

 EXPERT’S OPINION

Nearly every teacher in America now believes in the value of social-emotional

learning, however, no one has reduced their multitude of priorities to make
time for it. Educators can play a bigger role to promote youth mental health but
need practical tools for their classroom realities.

Keith Wakeman
CEO & Co-Founder, SuperBetter

20 Evelyn Ed-Tech Trends Report 2023

Cost of Education in 2023
 How Experts Perceive the Cost of Education in 2023

In the past few years, education has become unaffordable for many students. In the United States,
a large percentage of students who opt not to attend college do it under the burden of financial dif-
ficulties. We asked our experts about the state of education in 2023, and the following results came
forward.

Cost of Education is Likely to Increase in 2023

4.58% 6.85%

Neither Likely Unlikely

nor Unlikely

2.27%

Very Unlikely

27.3%
59%
Likely
Very Likely

• Nearly 86% of experts believed that the

cost of education will increase in 2023.
This comes in the backdrop of a recession
in the coming future which would make
college decisions more difficult for an or-
dinary American family.

22 Evelyn Ed-Tech Trends Report 2023

Methodology and
Demographics
 Methodology and Demographics

Evelyn launched a research study in November 2022, which was intended to understand how the
education and Ed-Tech industry will unfold in 2023.

The survey outreach was conducted in the middle of the holiday season, which is why we could
extract nearly 50 responses from highly professional and experienced educational experts.

Percentage of Respondents With Years of Professional Experience

27% of Respondents Have More Than 20 Years of Experience

18% of Respondents Have Between 16-20 Years of Experience

23% of Respondents Have Between 11-15 Years of Experience

32% of Respondents Have Between 0-10 Years of Experience

Our research respondents were individuals with professional excellence and years of experience in
the education industry. 32% of our respondents had work experience between 0-10 years, and 27%
of individuals had more than 20 years of experience in the education industry. This adds to the fact
that this report carries insights from individuals with both young as well as seasoned minds.

24 Evelyn Ed-Tech Trends Report 2023

Professional Background of the Respondents

The Experts Come From Different Enterprises in the Education Industry.

50%

40%

30%
27.27%

22.73% 22.73%
20%

15.91%

10%
9.09%

2.27%

0%
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Participants Across the Globe

Our research participants came from

different parts of the world, giving us
a holistic view of the experts in the
entire world. However, the majority
of them were from North America.

     

East Asia UK North Europe South Africa

America Asia

25 Evelyn Ed-Tech Trends Report 2023

Footnotes

This report was generated by Evelyn Learning Systems for informational purposes only. Evelyn
Learning Systems makes no warranty concerning its accuracy or completeness. Evelyn Learning
shall not be liable for any losses, damages, claims, costs, or expenses of any kind or nature incurred
by you or your company’s use or reliance on this report.

Evelyn Learning does not guarantee the accuracy, completeness, timeliness, or availability of any in-
formation, including recommendations, and is not responsible for any errors or omissions (negligent
or otherwise), regardless of the cause, or for the results obtained from the use of recommendations.

EVELYN LEARNING SYSTEMS GIVES NO EXPRESS OR IMPLIED WARRANTIES, INCLUDING,

BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PAR-
TICULAR PURPOSE OR USE. EVELYN LEARNING SYSTEMS SHALL NOT BE LIABLE FOR
ANY DIRECT, INDIRECT, INCIDENTAL, EXEMPLARY, COMPENSATORY, PUNITIVE, SPECIAL
OR CONSEQUENTIAL DAMAGES, COSTS, EXPENSES, LEGAL FEES, OR LOSSES (INCLUD-
ING LOST INCOME OR PROFITS AND OPPORTUNITY COSTS) IN CONNECTION WITH ANY
USE OF INFORMATION FROM THIS REPORT.

The opinion expressed is the current opinion as of the date appearing on the material only. Material
published in this report is protected by Indian and International copyright laws. Reproduction and
distribution of the content of this report without the permission of Evelyn Learning are prohibited.

Report published: January 2023.

Report reference: Evelyn Learning Trends and Forecasts. Please quote this report reference. for any
queries or correspondence.

Please feel free to quote from this research report by acknowledging the source as “Evelyn Annual
Ed-Tech Research on Learning Effectiveness 2023”

Copyright © 2023 Evelyn Learning Systems. All rights reserved.

26 Evelyn Ed-Tech Trends Report 2023

About Evelyn

Evelyn Learning was founded by Praveen Tyagi in 2013 with a vision to provide the most authentic
and reliable educational content for K-12 and university students.

We are a leading brand that creates educational content across all STEM, Business and Healthcare
subjects. Our content is a result of meticulous preparation, hard work, and years of experience de-
livering quality content to students globally.

We have years of experience in developing world-class custom content for experiential design,
learning assessments, multi-modal lessons, university applications, video tutoring and more. We
have developed hundreds of lesson types for publishers, schools, universities and educators around
the world with the help of our eminent network of subject matter experts.

Our educational content is immersive, engaging and produced after passing well-padded quality
assurance parameters and checks. Our Learning system includes:

• Lesson types: We use the latest software to de-

velop rich content, often bundled with multi-media.
In addition, we also routinely deliver real-time on-
line Q&A and video tutoring to students across the
world.

• K-12 applications: Our K-12 content is designed for

learning outcomes in Common Core from grades 3
to 11. It also includes test-prep materials for com-
petitive entrance exams and for school-level stud-
ies.

• University applications: Our University content is

designed as self-instructional comprehensive study
materials, step-by-step textbook solutions, Q&A
boards and as Live videos and Asynchronous tu-
toring.

27 Evelyn Ed-Tech Trends Report 2023

Evelyn Learning Events
At Evelyn, we love bringing the education community together to create, engage and inspire
effective changes in the education industry.

Ed-Confabs
These are monthly industry discussions on engaging
and recent themes around the education industry.
These webinars are interactive sessions where the
panelists give their insights and answer questions from
a live audience

PREVIOUS INDUSTRY DISCUSSIONS

Audrey Peek On ‘How to Make Higher Education Affordable and

Equitable’

There is an affordable college that’s right for every student, col-

leges that put students first and make sure they graduate with
minimal debt, if any. You have to do a little homework to find one
that fits your goals”.

3rd edition 4th edition

TOPIC - How to Make Higher Education TOPIC - Assessing New Age Curriculum
Affordable and Equitable Requirements

Check out our webinars on the website:

28 https://www.evelynlearning.com/webinar/ or @evelynlearning Evelyn Ed-Tech Trends Report 2023
Evelyn Learning Events

Ed-Insights
These are exclusive but short interviews with
industry leaders. It is a featured talk show where
we interact with ed-tech experts to get their personal
and assorted perspectives on ed-tech industry
Monthly industry discussions on engaging and recent
developments.
themes around education industry

PREVIOUS INTERVIEWS

PJ Caposey on Brad waid on

Understanding Challenges How Ed-Tech is Changing
to Effective Learning our Lives?

PJ Caposey is an award-winning teacher, a dy- Brad Waid is an emerging technology leader.

namic speaker, and a transformational leader He has been recognized as the #14 Influencer,
and educator. worldwide, in Augmented Reality by Onalytica.

Jaime Donally on Erin Dowd on

AR/VR in Education How to achieve quality &
equity education?

Jaime Donally is an author and founder of Erin Dowd has been an education consultant,
ARVRinEDU & Global Maker Day and a pas- writer, and presenter for almost two decades.
sionate technology enthusiast. In 2017, she was named an ASCD Emerging
Leader.

Check out our exciting industry interviews on:

29 https://www.evelynlearning.com/short-interviews/ or vist Evelyn Ed-Tech Trends Report 2023
@evelynlearning
 Evelyn’s Speakers:
Hall of Fame 2022

Alok Jain Annette Ethcuit Brad Waid

Co-founder and CEO of an Coach and Professional Emerging Technology
Ed-Tech Startup Moonpreneur Consultant Leader, Global Futurist &
Keynote Speakers

Brian South Erin Dowd Jaime Donally

College Mentor and Technical Program Manager, ISTE, Seal Founder, ARVRinEDU.com
Writing Consultant of Alignment, Education Ed-Tech Consultant
Consultant

Lucas B. Kavlie PJ Caposey

VP, Academic Engagement, Superintendent of Meridian
Compliance & Accreditation at CUSD 223, Illinois, USA
Western Governors University

30 Evelyn Ed-Tech Trends Report 2023

Bibliography

America’s censored classrooms by PEN America

https://pen.org/report/Americas-censored-classrooms/

Educator Shortage Research by Emma White Research for MEA, 2022

https://mea.org/wp-content/uploads/2022/02/MEA-2022-Educator-Shortage -PUBLIC-
RELEASE-2-14.pdf

Average Trust in U.S. Institutions Ticks Slightly up in November by Morning Consult

https://morningconsult.com/tracking-trust-in-institutions/

Challenges in the current US Education System

https://www.evelynlearning.com/challenges-in-the-current-us-education-system/

Should I Go to College
https://www.evelynlearning.com/should-i-go-to-college-we-let-our-experts-answer/

Things That We Should Know About Teacher Shortage In America

https://www.evelynlearning.com/things-that-we-should-know-about-the-teacher-shortage-in-america/

31 Evelyn Ed-Tech Trends Report 2023

NOTES
 PREVIOUS EDITION 2022

Research report link:

https://www.evelynlearning.com/industry-research/

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