Agricultural Sciences/P2 7 DBE/2017 SECTION B SCE QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 24 The picture below shows the functions of marketing. 244 241.2 Identify EACH of the functions in the picture above. Write down only the letter (A-D) next to the question number ((a)-(d)). (a) Products packed in containers and stored in a warehouse (b) Products preserved to give them a long shelf-life () Products altered from their raw form into a form that is easier to use (d) Products distributed to the market Name THREE advantages of processing agricultural products. 2.2 Match the marketing channels below with ONE term in the list below. Write down only the term next to the question number (2.2.1-2.2.5). 2.2.1 2.2.2 2.23 2.2.4 2.2.5 Copyright reserved Tntemet marketing, fresh produce market, stock auction; contract market; _farm-gate marketing ‘A farmer sells cabbage directly from the farm Goats, sheep and cattle are sold at an auction to the highest bidder ‘An agreement by the farmer to sell directly to wholesalers Mangoes and apples are graded and weighed. Everything is purchased and delivered to markets immediately. Goods are advertised and sold electronically Please tum over (1) (1) a) (1) (3) (1) a) (1) ()Agricultural Sciences/P2 a SCE DBE/2017 2.3. The graph below shows the equilibrium price for a particular agricultural product. 2.3.1. Identify curves A and B. Quantity 2.3.2 Name THREE factors that affect curve A. 2.3.3. Define the term represented by E. 2.3.4 Explain the relationship between the price and the quantity demanded. 2.4 The table below shows the number of bags of potatoes that were bought at different prices at a local store per week. PRICE (RAND PER BAG) NUMBER OF BAGS 10 400 20 300 30 250 40 200 50 150 60 100 70, 50 2.4.1 Use the data in the table above and draw a line graph to show the number of bags of potatoes bought at different prices. 2.4.2 Refer to the line graph and identify the price at which most bags of potatoes were bought. 2.4.3 Give a reason for the answer to QUESTION 2.4.2. 2.5 State any THREE problems that may be encountered when drawing up a business plan. 26 Name any THREE elements of the SWOT analysis. Copyright reserved Please turn over (2) (3) (2) (2) 6) (a) (1) (3) (3) [35]Agricultural Sciences/P2 7 DBE/2018 SCE SECTION B QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 24 The picture below illustrates a marketing channel used by farmers in a free marketing system. 2.1.1 {Identify the marketing channel illustrated above. () 2.4.2 State TWO advantages of the marketing channel identified in QUESTION 2.1.1 (2) 2.1.3 Give TWO disadvantages of a free marketing system fora producer. (2) 22 Producers put their farm produce together and sell as a collective. This is done to eliminate the problem of producing and marketing their produce as individuals. 2.2.1. Name the marketing system illustrated above. Oy 2.2.2 Name the system whereby farm produce from various farms is brought together and marketed as one mass. (ty 2.2.3. Indicate THREE ways in which producers can benefit from this system in QUESTION 2.2.2. (3) Copyright reserved Please turn overAgricultural Sciences/P2 8 DBE/2018 SCE 2.3. The table below shows two competing agricultural products and the quantities demanded at different prices. QUANTITY DEMANDED | QUANTITY DEMANDED PRICE PRODUCT 1 PRODUCT 2 (Rand) (kg) (kg) 90 150 10 80 140 20 | | 70 140 30 60 130 40 | [- 50 130 50 40 120 60 i 30 110 70 [~ 20 100 80 10 100 20 2.3.1 Indicate TWO factors, other than price, that might have influenced the demand of PRODUCT 2. 2.3.2 Indicate the trend of quantities demanded at different prices of PRODUCT 2. 2.3.3 Drawa line graph showing the quantities demanded of PRODUCT 1 at different prices. 2.3.4 Deduce the relationship between price and quantity demanded for PRODUCT 1. 2.4 The illustration below indicates an agribusiness chain. Milk producer. | ——> Yoghurt plant ——+ | Warehouse \ Chain store | <——J| Wholesaler From the agribusiness chain above, identify the component that relates to EACH of the following statements. 244 2.4.2 243 24.4 245 Copyright reserved Yoghurt is sold to retailers in large quantities. ‘A variety of heavy machines and equipment is used to make yoghurt. The yoghurt is displayed in smaller and more consumer-friendly units. The primary product is sold at the lowest price. The yoghurt is placed in boxes and staged in pallets. Please turn over (2) (6) (2) (1) ) O) (1) (tyAgricultural Sciences/P2 9 ‘DBE/2018 SCE 2.5 The graph below shows the price trend of two agricultural products over a six-months period. ——— The price trend of two agricultural products over six months 0 Product 1 te Product 2 Price (R per kg) Months of the year 2.5.1 Identify the product which is responsive to seasonal changes. (1) 2.5.2 Explain the effect of seasonal production on the price of the product identified in QUESTION 2.5.1. (2) 2.5.3 Give ONE reason related to production, which has led to the constant price of Product 1. O) 2.6 Name FOUR phases of the entrepreneurial process. (4) [38] Copyright reserved Please turn overAgricultural Sciences/P2 6 DBE/2019 SECTION B SCINSC QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 2.1 The illustration below shows a type of marketing system used in the agricultural sector. KBP Co-operative Society 500 m 244 Identify the type of marketing system illustrated above. (1) 24.2 Name TWO types of the marketing system identified in QUESTION 2.1.1, based on their roles. (2) 21.3 Differentiate between marketing and selling. (2) 214 State TWO problems that can hamper the marketing chain of agricultural products. (2) 22 The graphs below show the change in the demand for products in relation to the change in price. Price GRAPH A GRAPH B Pz 8 2] Pp |_\ < Ps QQ | Quantity Quantity Q2Q; Qs 224 22.2 22.3 Copyright reserved Identify the graph (A or B) that represents EACH of the following: (a) Price inelasticity of demand O) (b) Price elasticity of demand () Give a reason for your answers to QUESTION 2.2.1(a) and (b). 2) State THREE other factors that may cause elasticity of demand @) Please tum overAgricultural Sciences/P2 7 DBE/2019 SCINSC 2.3 The table below represents the quantities of fruit sold at different prices. PRICE ‘QUANTITIES OF FRUIT AR) (POCKETS) 20 3.500 25 3.000 30 2.500 35 2.000 40 1500 45 1.000 2.3.1 Use the data in the table above to draw a line graph comparing the quantities and the prices of the pockets of fruit. ©) 2.3.2 Deduce the relationship between the price and the quantity of fruit demanded. 2 2.4 A business plan is a plan of action that an entrepreneur should have for a business. 24.1 Give TWO reasons for drawing up a business plan. 2) 24.2 List THREE items that should be included in the format of a good business plan. (3) 2.4.3 State TWO problems that may be encountered when drawing up a business plan. 2 2.5 [An entrepreneur is a person who identifies an opportunity for a business, does research on what will be needed and combines good ideas with the forces of production to produce and make profit. 2.5.1 In the scenario above, identify THREE phases of the entrepreneurial process. @) 2.5.2 Name THREE personal characteristics of a successful entrepreneur. (3) [35] Copyright reserved Please tum overAgricultural Sciences/P2 7 DBE/2021 scyNsc SECTIONB QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 2.1 A farmer needs to understand how the market works and how best to place the product, 2.1.1 Define the concept marketing. 2.1.2 Indicate for EACH of the descriptions below, (a) to (c), whether it refers to marketing or selling. Write down only the question number with the answer, e.g. (d) selling. (a) Market survey conducted on 300 customers to determine their needs (b) Focus on acquiring money to buy a container to sell the produce in that season (c) Focus on the number of bags of potatoes sold at a time 2.2 The diagram below shows the demand for maize meal at different prices within @ period of two months. Demand _A Maize meal Maize meal 12,5 kg 12,5 kg q Price RSS and 100 bags demanded _ Price R85 and 95 bags demanded 2.2.1 _ Identify the marketing concept illustrated by demand A and B above. 2.2.2 Give a reason for the answer to QUESTION 2.2.1 2.2.3 Explain the reason why consumers responded in such a way to the price change. 2.2.4 Identify the factor that led to the difference in the number of bags demanded. Copyright reserved Please tum over (2) a) (a) (1) (1) (a) (2) a)Agricultural Sciences/P2 8 DBE/2021 sonsc 2.3 Avocado pear farmers grouped themselves in order to produce and sell their produce together. 2.3.1 Identify an agricultural marketing system used by the farmers. (1) 2.3.2 _ Indicate the role of the marketing system in QUESTION 2.3.1. (1) 2.3.3 Name TWO benefits of the marketing system in QUESTION 2.3.1 for the farmers. (2) 2.3.4 — State TWO factors that may hamper the marketing of avocado pears. (2) 24 — The pictures below show the marketing of grapes using specially designed cardboard boxes that have holes on the sides and which are recycled after use. 2.4.1 Identify the marketing function illustrated above. a) 242 State THREE characteristics of the cardboard boxes which make them Suitable for marketing grapes. Q) 2.4.3 Give ONE reason for using cardboard boxes with holes. O) 2.5 The following illustrates the table of contents of a business plan: Business plan Content page Title page ————~ ———————p1 ‘Summary of the enterprise details ——-----——--—- p. 2 Overview of the enterprise —p.4 Human resource plan -—--——-—--—---___----- p. 8 2.5.1 Give ONE aspect that should be included in EACH of the following ‘components of a business plan: (@) Title page a (b) Human resource plan (1) Copyright reserved Please turn overAgricultural Sciences/P2 9 DBE/2021 scmvsc 2.5.2 Name an electronic resource used as a tool for drawing up a business plan. 2.5.3 Give TWO reasons for drawing up a business plan. 2.5.4 State ONE problem that could be encountered when drawing up a business plan. 2.6 Answer the questions below on entrepreneurship. 2.6.1 The statements below indicate the phases of the entrepreneurial process. Rearrange the phases of the entrepreneurial process below in the CORRECT order by writing down only the letters (A to D). ‘A. Determine the available labour, machinery and equipment. B. Production and supply of goods C. Plan the business to secure funding. D. Realisation of the absence of suitable products and services. 2.6.2 SWOT analysis is used in a farming enterprise. Indicate TWO aspects of the SWOT analysis that are regarded as: (a) Internal aspects (b) External aspects Copyright reserved Please tum over (1) (2) a) 4) (2) (2) [35]Agricultural Sciences/P2 z DBE/Feb.—Mar. 2018 NSC SECTION B QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 24 22 23 24 The table below shows different marketing systems used by FARMER A and FARMER B. FARMER A FARMER B ‘Recess to market | Local retailers and Larger markets via the wholesalers Internet | Price determination | Determined by local Determined by supply and demand | government ‘Competition Local producers Competition is, international 2.1.1. Name the marketing systems used by FARMER A and FARMER B. 2.1.2 Give a reason for the marketing system used by FARMER B. 2.1.3. FARMER B uses mass marketing for marketing the produce. Justify this statement by referring to the table above, Name TWO ways in which the agribusiness chain can be streamlined for FARMER A to access markets in rural areas. Indicate TWO roles of legislation to ensure effective marketing of agricultural products. Name the component of a business plan that will reflect EACH of the following types of information: 2.3.1 Business name and the details of the person 2.3.2 The number and types of employees 2.3.3 Amount of money needed and future projections Name THREE common mistakes that farmers make when drawing up @ business plan. Copyright reserved Please tum over (2) a) a) (2) (2) (a) (1) (1) (3)Agricultural Sciences/P2 8 DBE/Feb.—Mar. 2018 NSC 2.5 The table below shows the supply and demand of peaches at different prices. PRICE PER kg ‘QUANTITIES QUANTITIES R) SUPPLIED (kg) _| DEMANDED (kg) 0,50 1,00 1,50 {2.00 2,50 3,00 3,50 color} cn| co) 19 |09| acm] o> ~/c0) | _| 4,00 4,50 9 25.4 25.2 25.3 Use the data above and draw a line graph of the supply and demand of peaches at different prices. Identify the equilibrium price of peaches per kg Refer to the table to explain what happens when the price per kg is below the equilibrium price. 2.6 Match the factors that hamper the marketing of agricultural products below with EACH of the statements. Write down only factor next to the question number (2.6.1-2.6.4). Standardisation; _perishability; _bulkiness; lack of control over production; political situation 2.6.1 Agricultural products have a limited lifespan, which shortens their time on the market 2.6.2 Unrest in the country can impact negatively on the marketing of agricultural products. 2.6.3 Agricultural products are produced by a large number of producers which can lead to a surplus and a drop in price. 2.6.4 Agricultural products have large volumes with relative low value. 27 Indicate THREE requirements of a container for the packaging of fresh produce to prevent damage and spoilage. 2.8 Identify the types of consumer described by EACH of the statements below. 2.8.1 2.8.2 28.3 Buyers divide the large shipment of products and sell it to consumers in small units Buy a carcass to make canned beef and biltong Buy products to sell to foreign markets 2.9 Explain the Jaw of demand in a market situation. Copyright reserved Please tum over ©) (1) (2) (1) “ “ “ ® O) 0) a) (2) 25)Agricultural Sciences/P2 7 DBE/Feb.—Mar. 2017 NSC SECTION B QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 2.1 The graph below indicates the quantities offered and bought at different prices for a particular agricultural product. 60 A B 50 “ | Equilibrium price we 0 : \ 8 0 | = 20 10 9 _ Quantity 2.4.4 Kentify curves A and B. @ 2.4.2. Define the term equilibrium price. @) 2.1.3 Explain the relationship between curves A and Bin relation to price. @) 2.2 The following are channels of a free marketing system. Tntemet marketing; Stock sales, fresh produce mark with contract, 2.2.1 Match the channels of a free marketing system above to EACH of the following: A The farmer sells spinach directly to consumers on the farm. (1) B Goats, sheep and cattle are sold to the highest bidder. a) © Anagreement or arrangement to sell directly to @ wholesaler. (i) D_ Mangoes and apples are delivered to markets immediately. a) E Goods are advertised and sold electronically. () 2.2.2 Name TWO disadvantages of a free marketing system for a farmer. Q) Copyright reserved Please tum overAgricultural Sciences/P2 8 Nsc DBE/Feb.—Mar. 2017 2.3 The flow chart below illustrates the path of agricultural products from the producer to the consumer. A F Research on a new peach Ahersales service cultivar s c by nes at |= , ‘onsumers buy peaches at Cultivation of peach orchard the market | D Harvesting, processing and Peaches offered for sale to packaging | customers | 23.1 Indicate the letter (A-F) in the flow chart above, that represents EACH of the following: (a) Demand (b) Supply 232 Which factor may hamper marketing between stages C and D? 23.3 Give TWO guidelines for packaging in stage C. 2.3.4 State TWO factors determining the demand for peaches. 24 prices at a local market. The table below shows the number of bags of buttemuts bought at different PRICE (RAND PERBAG) | NUMBER OF BAGS RS 200 R10 150 R15 440 R20 120 R25 400 R30 50 244 Use the data in the table above and draw a line graph to show the number of bags of butternuts bought at different prices. 242 Refer to the line graph and identify the tendency in the price, as the number of bags of buttemuts decline. Copyright reserved Please tum over (1) (1) (1) (2) i) ©) (1)Agricultural Sciences/P2 9 DBE/Feb.—Mar. 2017 NSC 2.5 Different phases in the process of entrepreneurship are shown below: ‘A Focus on carrying out the plan to produce and supply goods or services B Determine available capital, labour and equipment C Realisation of the absence of suitable products and services D Plan the business to secure funding 2.5.1 Re-arrange the entrepreneurial phases (A-D) above in the correct order. 4) 2.5.2 State THREE problems that may be encountered during the planning phase. (3) (35) Copyright reserved Please tum overAgricultural SciencesiP2 7 DBE/Feb.-Mar, 2016 NSC SECTION B QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 2.1 The schematic representation below shows various strategies in developing a market. wos ; Producer oe nee . determines \ to be aware of how much what the the consumer consumer wants will pay Mee _ Market — Producer needs to communicate information about Producer should know where the consumer wants the produce to buy — —___ 2.1.1 Identify the strategies of developing a market represented by AtoD. (4) 2.1.2 State TWO factors that the producer should consider when planning the strategy represented by A. 2) 2.1.3 Name TWO ways in which the producer can implement the strategy represented by D successfully. (2) 2.1.4 Indicate TWO aspects a producer has to consider when deciding on the strategy represented by B. 2 Copyright reserved Please turn overAgricultural Sciences/P2 8 DBE/Feb.—Mar. 2016 Nsc 2.2 A group of emerging farmers growing vegetables have limited access to funding. They decide to share the cost of production and marketing of their produce until everyone is economically viable. 22.1 Indicate the marketing system that is used by these farmers. (1) 2.22 Name THREE advantages of the marketing system in QUESTION 2.2.4 2) 2.2.3 State TWO principles that could guide this group of emerging farmers. (2) 2.3 The table below shows the quantities of Agricultural Products 4 and 2 supplied at different prices. PERIOD | PRICE | PRODUCT | PRODUCT? | %CHANGEIN | % CHANGE IN (R) ‘SUPPLIED | SUPPLIED SUPPLY PRICE “o) “) PRODUCT | PRODUGT | PRICE | — PRICE i 2 ‘ 2 ‘Aug. 2011 10 14 500 11.500 Mar. 2012 15 42000 | 12100 Dec. 2013 20 13000 _| 16000 13 39 20 20 Dec. 2014 30 14500 | 18000 Dec. 2015 40 16000 | 22000 2.3.1 Formulate the hypothesis based on the data of quantities supplied from August 2011 to March 2012. 2) 2.3.2 Calculate the price elasticity of Product 1 and Product 2 for the period between August 2011 and December 2013, Use the formula: — % change in supply % change in price (4) 2.3.3 Interpret the price elasticity of supply for Product 1 and Product 2. (2) 2.34 State TWO factors that might have affected the supply of these products. (2) Copyright reserved Please turn overAgricultural Sclences/P2 7 DBE/Feb.-Mar. 2015 NSC. SECTION B Start this question on a NEW page. QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING 24 The pictures below illustrate marketing outlets for agricultural produce. 244 Identify the marketing outlets in A and B above. (2) 2.1.2 Write down the letter (A or B) of the marketing outlet to which each of the following statements refer (a) Products are sold at a lower price and buyers do not compete for a price O) (b) Small-scale farmers have easy access to it (1) (c) Price can be higher than expected as buyers compete for the price (1) (a) Marketing costs are reduced as no commission is paid O) 2.1.3 Name the marketing system illustrated in picture A and picture B. Give ONE reason from pictures A and B to support your answer. 2 Copyright reserved Please turn overAgricultural Sciences/P2 8 DBE/Feb.~Mar. 2015 NSC. 2.2 [A farmer realised that there were many unemployed youth in the surrounding communities as well as a good supply of peaches and an adequate infrastructure to support a processing plant. The farmer organised the youth and got a R300 000 grant to establish a jam-processing factory. When they started, they produced 100 bottles of jam daily and now they produce 1 500 bottles per day. They have secured contracts with local wholesalers. 2.24 Deduce TWO entrepreneurial skills displayed by the farmer. (2) 2.2.2 Justify the answer to QUESTION 2.2.1 by referring to the data in the scenario. (2) 2.2.3. State TWO possible advantages of securing contracts with local wholesalers. (2) 2.2.4 Indicate the source of each of the following as identified by the farmer in the scenario above: (a) Raw materials (1) (b) Labour (1) (c) Buildings (1) 2.2.5 Give the statement in the scenario that indicates that the enterprise was a success. (1) 2.3 The table below shows the supply and demand of apples at different prices. [[PRICE/2 kg (RAND) [SUPPLY PER WEEK | DEMAND PER WEEK 20 1000 500 18 950 580 16 800 620 14 750 750 12 500 800, 10 400 ‘900 8 300 4000 234 Use the information in the table above and draw a line graph of both the supply and demand on the same pair of axes. (6) 2.3.2 Determine the equilibrium price for apples from the table above. (1) 2.3.3 Deduce what will happen to the availability and price of apples at the price of R18,00 if the demand doubles and the supply increases by 20% only. Show ALL calculations to support your conclusion, ©) Copyright reserved Please turn overAgricuttural Sciences/P2 9 DBE/Feb.—Mar. 2015 NSC 24 A group of sheep farmers in your area wanted to increase their profit and have a sustainable market. They identified the following possible markets for their produce: * Small butcheries + Large supermarket chains * Local people who buy directly from the farm © Auctions 2.4.1. Indicate the most sustainable market for mutton in the list above. a) 2.4.2. Give TWO reasons to support your answer to QUESTION 2.4.1 (2) 2.4.3 Identify a market in the list above that has the highest security risk for a mutton producer. oO) 2.4.4 Justify your answer to QUESTION 2.4.3. (1) [35] Copyright reserved Please turn overAgricultural Sciences/P2 7 DBE/Novernber 2020 SCINSC. SECTION B QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 24 The pictures below illustrate the functions of marketing. 2.1.14 Identify the marketing functions illustrated in B and C 2 21.2 State TWO guidelines for the marketing function in C. ) 2.1.3. Name TWO advantages of the marketing function in A. 2) 2.2 The table below shows the demand of two products at different prices. PRICE PER BAG (R) QUANTITY DEMANDED (kg) _ PRODUCT 1 PRODUCT 2 RS =a 600 2500 L- R10 500 | 2300 R15 | 400 2.000 R20 300 2.000 R25 200 | 2.000 R30 100 2.000 2.2.1 Drawa line graph showing the quantity of PRODUCT 1 demanded at the different prices. (6) 2.2.2 Identify the product (1 or 2) in the table that reflects the law of demand. (a) 22.3 Justify the answer to QUESTION 2.2.2. (1) 2.2.4 Name the form of elasticity displayed in PRODUCT 1 and PRODUCT 2. (2) 2.2.5 Give a reason for the answer to QUESTION 2.2.4 for EACH of the products. (2) Copyright reserved Please turn overAgricultural Sciences/P2 8 DBE/November 2020 SCINSC 2.3 [Ina free-market system, producers sell their produce whenever and wherever they want at a price agreed upon by both the buyer and the seller. 2.3.1 Identify an advantage of a free-market system for the consumer. () 2.32 Name TWO disadvantages of a free-market system for the producer. (2) 2.3.3. Stale TWO marketing channels which the producers in a free- market system can use to market their produce. @ 24 The flow chart below represents a marketing chain. A B c Farm Product Processing preparation factory D Supermarket E Retailer 2.4.1 Identify the marketing chain illustrated above. (1) 24.2 Name the factor that may hamper the marketing at stage E if fewer products are sold. (1) 24.3 Indicate TWO ways to improve the agribusiness chain between stage A and stage E. C) 2.5 The following are personal characteristics that make an entrepreneur succeed in a business. perseveran confidence; 2.5.1 Choose a personal characteristic of an entrepreneur above that matches EACH of the following statements: (a) Finding ways of generating new ideas to overcome challenges (1) (b) Ability to interact with people (t) (c) Does not give up easily even in difficult times (1) (d)_ Buying new equipment hoping that it will increase production (1) 2.5.2 Name TWO phases of the entrepreneurial process. @ 2.5.3 State TWO problems that the entrepreneur may encounter when drawing up a business plan. (2) [35] Copyright reserved Please turn overAgricultural Sciences/P2 7 DBE/November 2019 NSC SECTION B QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 24 A business plan explains how an entrepreneur wants to start a business, as well as its goals and objectives. 2.4.1. Give TWO reasons for drawing up a business plan. 2) 2.1.2 State TWO factors that should be considered when developing a market. (2) 2.2 A subsistence farmer producing watermelons and spinach wants to sell the products for additional income and to grow the business. 2.2.1 Name TWO factors that the farmer should consider when setting the prices of the produce. @) 2.2.2. State TWO ways that the farmer can use to promote the produce. 2) 2.3. The table below summarises supply and demand of sugar cane. TIME (YEARS) 2015 | 2016 | 2017 | 2018 ‘Sugar cane supplied (million tons) 180 190 200 220 Price per ton (R/ton) 450 500 650 720 ‘Sugar cane demanded (million tons) | 230 210 175) 165) 2.3.1. Use the data in the table above to draw a bar graph showing the supply and demand of sugar cane from 2015 to 2018. © 2.3.2 Deduce the relationship between the supply and demand of sugar cane from 2015 to 2018. (2) 2.4 The diagram below gives the descriptions of the different main phases of the entrepreneurial process. Prepare an - Actions to (A) |_+| operational |_—+| Mobilise || serve the plan (B) resources market (C) Identify the phases of the entrepreneurial processes represented by A, B and C. Write down the letter (A to C) and the correct answer. @) Copyright reserved Please turn overAgricultural Sciences/P2 8 DBE/November 2019 NSC 25 Different products. Tmarkeling functions need to be performed for effective marketing of 254 25.2 Give a marketing function that matches EACH of the following statements: (a) Products are placed into boxes. (b) Products are kept in a cool place giving them a longer shelf-life. (c) Changing a product from its raw form. Give TWO advantages of the processing of agricultural products. 2.6 The marketing channels below are related to a free marketing system. 2.6.1 26.2 2.7 The line product. Give ONE marketing channel for EACH of the statements by choosing from the list below. Write only the channel next to the question numbers (2.6.1(a) to 2.6.1(c)) in the ANSWER BOOK. intemet marketing, stocksales, _ fresh produce market, (a) A farmer sells spinach direct from the farm. (b) Goats, sheep and cattle are sold to the highest bidder. (ce) Products are electronically advertised and sold. Name TWO disadvantages of a free marketing system. graph below shows the equilibrium price for a particular agricultural Quantity —___—__- farm-gate marketing; _contract marketing 274 2.7.2 273 Copyright reserved Identify lines A and B. Define the concept equilibrium price. Give TWO factors, other than the price, that can affect line A. Please turn over (1) (1) (1) (2) a) a) (a) (2) (2) (2) (2) [35]Agricultural Sciences/P2 7 DBE/November 2018 NSC SECTION B QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 2.1 The table below shows the price, supply of and demand for lemons over a five-day period, DAY1 | DAY2 | DAY3 | DAY4 | DAYS Price (in rands) 10 15 20 25 30 Supply 5 10 15 20 25 Demand 25 20 15 10 5 2.1.1 Identify the day when there was market equilibrium. 2.1.2 Refer to the table and explain the relationship between price, supply and demand. 2.1.3 Give a reason why there was a lower demand for lemons on DAY 5 than on DAY 1 2.2 A farmer sells peaches in different sizes to suit the preferences of consumers. The table below shows how peaches are placed in boxes after harvesting. ‘SIZE AND APPEARANCE | CLASS | SIZE OF THE | NUMBER OF OF PEACHES BOX PEACHES (in mm), PER BOX Big, ripe, smooth, no bruises i 600 x 800 18 Medium, some not ripe, with few buies 2 600 x 800 24 ‘Small, ripe, mostly bruised 3 600 x 800 30 2.2.1 Name the marketing function referred to in the table above. 2.2.2 State TWO factors used in the grading of the peaches. 2.2.3 Identify the factor that could hamper the marketing of the peaches in the table above. 2.2.4 Briefly describe THREE advantages of processing peaches. Copyright reserved Please turn over (3) (1) (1) (1) (3)Agricutural Sciences/P2 8 NSC DBE/November 2018 2.3 The channels below are used by producers to market their produce in a free-market system: A. Sell produce to street vendors directly from the farm B. Supply fresh produce to the local retailers C. Secure a contract with a buyer, such as a processing company, for a specified number of years 2.3.1 Name the free-marketing channels A, B and C, 2.3.2 Define a free-marketing system. 2.3.3 Give TWO advantages of contractual sales for farmers. 2.3.4 Compare a cooperative marketing system to a free-marketing system with regard to the price of the produce. 2.4 The table below shows the characteristics of two individuals. INDIVIDUAL A INDIVIDUAL B ‘Works for someone © Works for himselfiherself «Trades his/her time for salary |» Always looking for new business * Controlled by fear ventures + Uses a curriculum vitae (CV) | + Sells a concept to seek employment + Has business plan «__Has an appetite for risk 2.4.1 _ Identify the individual (A or B), in the table above, who represents an entrepreneur. 2.4.2 Identify TWO personal characteristics, in the table above, of an entrepreneur. 2.4.3 Identify the document that will enable the entrepreneur to secure funding from a financial institution. 2.4.4 State TWO problems the entrepreneur usually encounters when drawing up the document in QUESTION 2.4.3. Copyright reserved Please turn over (3) (2) (2) a) (2) (1) 2)Agricultural Sciences/P2 9 DBE/November 2018 Nsc 2.5 The table below shows agricultural products and their prices in 2016 and 2017. PRODUCT PRICE (R) PRICE (R) 2016 2017 Yellow maize (Riton) 4050 2 750 | Wheat (Riton) 4200 4 450_ Beef (c/kg) 3.500 6 200 ‘Soya beans (R/ton) 4500 4700 Lamb (c/kg) 3.700 9200 ‘White maize (Riton) 4100 3700 2.5.1. Drawa bar graph to compare the prices of plant products in 2016 with plant products in 2017, © 2.5.2 Indicate the trend of maize and red meat prices from 2016 to 2017. (2) [35] Copyright reserved Please turn overAgricultural SciencesiP2 7 DBE/November 2017 NSC SECTION B QUESTION 2: AGRICULTURAL MANAGEMENT AND MARKETING Start this question on a NEW page. 24 The diagram below shows the success factors of an entrepreneur who wants to have a successful farming enterprise. K Allocate workers’ tasks based on their skills B I c Ability to Knowledge of |*+—— }-——>| develop new growing crops Entrepreneur ideas to improve business ol Keep on trying even if the produce is destroyed by drought 2.4.1 Identify entrepreneurial success factors A, B, C and D. 242 State THREE resources that an entrepreneur requires when starting a farming enterprise. Copyright reserved Please turn over (4) (3)Agricultural Sciences/P2 8 DBE/November 2017 NSC 2.2 A farmer produced maize only to feed the family. This farmer decided to 23 increase production and to sell the surplus to local communities. In the diagram below the farmer's concerns and questions about the new business venture are stated. A B The product The brand name. size, packaging material and storage and price facilities c D Distribution of the product ‘Mode of informing from the farm to customers consumers and wholesalers through advertising 2.2.1 Refer to the diagram above and identify TWO functions of marketing. 2.2.2 Identify the marketing system the farmer intends using. 2.2.3 Give a reason for the answer to QUESTION 2.2.2. 2.2.4 Advise the farmer about TWO problems which may be experienced with the marketing system identified in QUESTION 2.2.2. The flow diagram below represents a marketing process. FARM ——> FARMSTALL_————> TRANSPORTATION Harvesting (Consumer A) Cleaning Packaging Processing Wholesalers factory Retailers (Consumer B) Wholesalers Retailers (Consumer C) 2.3.1 Refer to the flow diagram above and identify the marketing process. 2.3.2. Indicate which consumer (A, B or C) pays the highest price for the product. 2.3.3 Give TWO reasons for the answer to QUESTION 2.3.2. 2.3.4 Name TWO factors during transportation that could hamper the marketing of the product. Copyright reserved Please turn over (2) a) (1) (2) a) a) (2) (2)Agricultural Sciences/P2 9 DBE/November 2017 24 25 26 Copyright reserved NSC Identify the marketing approach applicable to EACH of the statements below: 244 2.4.2 The owner of a local shop closer to the school sells fruit to the learners during break A farmer sells fresh potatoes and potato chips in packets with different sizes to cater for consumers with different income levels A farmer planted 200 ha of sugar cane from 2013 to 2016. The table below summarises the results that the farmer needs to make a decision. TIME (YEAR) 2013 | 2014 | 2015 | 2016 ‘Sugar cane supplied (millon ton) 180_| 190 | 200 | 220 Price per ton (R/ton) 450 | 500 | 650 | 720 ‘Sugar cane demanded (milionton) | 230 | 210 | 175 | 165 2.5.1 Draw a bar graph to indicate the supply and demand of sugar cane from 2013 to 2016. 2.5.2 Refer to the data above and identify TWO factors that influenced the price of sugar cane over a period of time. X business plan is a very important tool that is needed to create, manage or expand any agricultural business successfully, 26.4 2.6.2 2.6.3 Define the term business plan Give TWO reasons for drawing up a business plan in the agricultural sector. State TWO problems encountered when drawing up an agribusiness plan. Please tum over co) (1) 6) (2) (2) (2) (2) [35]