LISTENING & SPEAKING 1

UNIT 3: THE MARKETING MACHINE.

1. Choose A, B, C, or D to indicate the word whose underlined part

differs from the other three in pronunciation.
A. visited B. decided C. disappointed D. advertised
2. Choose A, B, C, or D to indicate the word whose underlined part
differs from the other three in pronunciation.
A. used B. graduated C. learned D. achived
3. Choose A, B, C, or D to complete the following sentence.
A: Where can I find the milk?
B: It’s in the dairy _______.
A. section B. farm C. product D. collection
4. Which of the following phrases are NOT used to give an example?
A. Such as B. In addition C. For example D. For instance
5. Listen to the interview and choose the correct answer.
What is the most important skill she learned in college?
A. how to work with clients B. how to think
C. how to use software D. how to work with teams
6. Listen to the interview and choose the correct answer.
What kind of ad does she think works best?
A. one with a simple message B. one with a lot of colours
C. one that doesn’t cost a lot D. one with a lot of details
7. Watch the video then answer the following question.
________ are symbols of each prefecture.
A. flags B. logos C. images D. mascots
8. Choose A, B, C, or D to indicate the word(s) OPPOSITE in meaning to the
underlined word(s) in the following question.
The park wants to attract more visitors, so they are hosting some fun events.
A.repel B.charm C.invite D.allure
9. Choose A, B, C, or D to indicate the word(s) OPPOSITE in meaning to the
underlined word(s) in the following question.
My new phone is very complicated. I can’t figure it out.
A. simple B. compound C. difficult D. complex
10. Watch the video then answer the following question. What is “Kumamon”?
A. monkey B. bear C. chick D. kitten
11. Choose A, B, C, or D to complete the following sentence.
A: These characters are so cute and colourful!
B: Yes, I think the company must ___ its advertising at children.
A. put B. aim C. make D. aimed
12. Choose A, B, C, or D to complete the following sentence.
What do you mean when you say commercials are one kind of ad?
A. No, I don’t mean that.
B. Yes, I mean that’s a form of advertising.
C. No, not exactly
D. Let me explain. A commercial is an ad on TV or radio, with audio and/or video.
13. Choose A, B, C, or D to complete the following sentence.
If you want your product to ______, you need to show how special it is.
A. stands out B. stand out C. stood out D. standing out
14. Watch the video then answer the following question.
The Japanese like cartoon characters and _____, a special kind of comic book.
A. Manga B. Hibachi C. Sumo D. Miso
15. Choose A, B, C, or D to indicate the word(s) CLOSET in meaning to the
underlined word(s) in the following question.
Cereal boxes are easy to find – they often use colourful characters like tigers to
advertise the product.
A. figures B. films C. pictures D. people
16. Choose A, B, C, or D to indicate the word(s) CLOSET in meaning to the
underlined word(s) in the following question.
If companies want more sales and more customers for their products, they need
to figure out who their customer are.
A. Ask B. Discover C. Understand D. Attract
17. Watch the video then answer the following question. According to the video,
complete the sentence:
The mascots work with the police force, in shops and on ________.
A. Schools B. Supermarkets C. Films D. Pr campaigns
18. Listen to the interview and choose the correct answer.
How much is the licensed character industry worth a year?
A. $300 million B. $30 billion C. $30 million D. $3 billion
1.Đáp án dúng là: advertised
Vì: advertised /d/
visited, decided, disappointed /t/
2.Đáp án đúng là: graduated
Vì: graduated /id/
achieved, used, learned /d/
3.Đáp án đúng là: section
Vì: “Dairy section” is an area in the
supermarket or in the department store
where milk, butter, cheese and other
milky products are displayed.
4.Đáp án đúng là: In addition
Vì: “In addition” is used to give more
main ideas, not to give specific
examples.
5.Đáp án đúng là: how to think
Vì: “Kate: That’s probably the most
important thing I learned in the graphic
design program – how to think. I have
to think critically about the message
and the goal. I have to think
analytically to figure out why a
particular technique does or doesn’t
work. And I also have to think
creatively to come up with new and
unique ways I can make something
stand out…”
6.Đáp án đúng là: one with a simple
message
Vì: “Kate: I had to think about the best
visual for the message – something that
would attract people to take a closer
look at the information. You don’t want
the image to be too complicated. It
needs to be simple, bold, and eye-
catching…”
7.Đáp án đúng là: mascots
Vì: “The mascots called “Yuru-kyara”
represent the country’s 47 prefectures,
entertaining visitors and providing
obligatory photo ops…”
8.Đáp án đúng là: repel
Vì: “Attract, invite, allure, charm” are
synonyms, means getting the attention
of somebody, while “repel” means
“making somebody feel horror or
disgust.”
9.Đáp án đúng là: simple
Vì: “Complicated, compound, complex,
difficult” all refer to something made of
many parts or layers, hard to understand
while “simple” means easy to
understand.
10.Đáp án đúng là: a bear
Vì: “One particular star is Kumamon, a
bear from Kumamoto.”
11.Đáp án đúng là: aim
Vì: -     After “must”, there is a base
form of verb.
-     “Aim…at…” means focusing on a
specific subject.
12.Đáp án đúng là: Let me explain. A
commercial is an ad on TV or radio,
with audio and/or video.
Vì: The question is a kind of wh-
question used to ask for clarification.
Therefore, we can’t answer “Yes/No”.
13.Đáp án đúng là: stand out
Vì: The blank should come with a base
form of verb “stand out”.
 14.Đáp án đúng là: Manga
Vì: “The Japanese grew up with
cartoon characters and Manga…”
15.Đáp án đúng là: figures
Vì: “Character” or “figure” means a
person or an animal in a book, play or
film.
16.Đáp án đúng là: discover
Vì: “figure out” or “discover” means
thinking about somebody/something
until you understand or find something
about them/it.
17.Đáp án đúng là: PR campaigns
Vì: “Characters are also put to work in
the police force, shops, and PR
campaigns.”
18.Đáp án đúng là: $30 billion
Vì: “The licensed character industry,
including copyrights and merchandíing,
is worth $30 billion a year.”
19.Đáp án đúng là:
20.Đáp án đúng là: