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Wh Projects
Fail: Lack of
Accountabilit
Jun 9, 2020 | b Euna Kim

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Why Projects Fail: Lack of Accountability https://blog.kintone.com/business-with-heart/blog/why-projects-fail-acco...

We've covered how poor communication can kill a project, but unclear expectations and roles
can cause just as man issues. Accountabilit starts with clearl de�ning project objectives and
ensuring team members know who is responsible for what. But as scope and roles change, it
becomes even more crucial to address accountabilit earl on and throughout a project.

Here are some accountabilit concepts that can determine the success of our projects:

Responsibilit vs. Accountabilit


Before going an further, we need to make a
distinction of terms: "responsibilit" versus
"accountabilit." These terms are often mistaken for
being one and the same, but knowing the di�erence
between them can mean the di�erence between a
successful project and a failed one.

For our purposes, a responsible team member can


be de�ned as an individual that has been assigned a
task. Responsibilit can be shared. Meanwhile, an
accountable team member is ultimatel
answerable for the activit or decision, and onl one accountable person can be assigned to an
action. This is an important distinction because people with responsibilit to complete tasks are
quite often not the ones accountable for the overall success of those tasks.

Oftentimes, a project manager will depend on a number of large and disparate teams to complete
tasks at particular deadlines. Unfortunatel, responsibilit and accountabilit are not alwas linked.
In those cases, team members with a lot of responsibilit, but not much accountabilit might step
aside and let the hammer fall elsewhere.
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Ver frequentl it comes down to the fact that team members have a multitude of responsibilities
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competing for their time. The problem is that if enough people step aside, the gap becomes real,
the project objective falls through, and the blame game begins.

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Why Projects Fail: Lack of Accountability https://blog.kintone.com/business-with-heart/blog/why-projects-fail-acco...

To build accountabilit before work on the project even begins, it's important to not onl be clear
on tasks and who the're assigned to, but also the context of how the overall project ties to larger
team goals. Accountabilit also means there should be check-ins to assess progress and
performance. Acknowledging successes and areas that could use improvement are a ke wa to
keep our team accountable and build a culture of continuous improvement.

READ ALO: Wh You hould tart Using The Kaizen Method To Achieve Your Most
Challenging Goals

If ou are a project manager, make sure to not onl de�ne responsibilities but also understand the
structure of accountabilit within the project. Alwas ask ourself upfront, "Is there someone
accountable for this task in the project?" If the answer isn't es, then for all intents and purposes it
is ou until ou address that gap.

What Did You Expect?


Communication is an important aspect of creating
accountabilit with our team, and it starts with
setting and managing expectations.

Whether ou're an individual contributor or a


manager, it is vital to manage expectations so that
there are few mismatches or misunderstandings
regarding what our responsibilities are and how
ou perform against those responsibilities. The same
can be said about a project manager and the
expectations of executives or project stakeholders.
As this article from Team Gantt puts it, "If the expect a unicorn, it's our fault."

imilar to a project manager working with a team, avoiding mismatches and misunderstandings is
just as important to our project success, but it's up to ou to set and voice our expectations with
accountabilit in mind.

During kick-o� meetings, alwas dig deeper if a team member sas "let's ____" or "we'll ____." It's
not alwas necessar (or correct) to make that person accountable for the tasks that the mention.
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However, for uses
This website the sake oftoaccountabilit,
cookies make sure
enhance user experience and that called out tasks will have a proper owner
to analze
who will be the
performance andone toon
tra�c report on theWestatus
our website. of that
also share task going
information aboutforward. If "let's" and "we'll" slip
our use of our site with our social media, advertising and analtics
through without agreement on who the owner is, the project will be set up so that
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responsible, but no one is accountable should it fall through.

It is important to note that this is not intended to be a tool for issuing blame. In fact it is meant to

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Why Projects Fail: Lack of Accountability https://blog.kintone.com/business-with-heart/blog/why-projects-fail-acco...

serve as a tactic for avoiding blame that might come from misunderstandings later on about who
was to take on the task.

Final Thoughts
In an ideal world, each project is like a cheer routine where a team of cheerleaders hoists up one
member into the air and catches them on their wa down. Ever team member is invested because
the have a relationship with the falling cheerleader and their success depends on their collective
e�ort in bringing their fellow down safel. If ou can bring about that same investment and
motivation in our project team, ou will have the best chance of success.

Found this article useful? Download the full Wh Projects Fail eBook for free here.

About the Author


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performance
Euna Kim and tra�c on our website. We also share information about
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partners.
Euna Privac Polic
is a Content Marketing pecialist at Kintone. he holds a BA in English from the Universit of
Michigan and has a thing for words, food, and travel.

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Why Projects Fail: Lack of Accountability https://blog.kintone.com/business-with-heart/blog/why-projects-fail-acco...

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