Director of Digital Marketing Effective Date: Page:

SOP
transforming laboratory medicine
Job Description 01/03/2022 1 of 2

Job Title: Director of Digital Marketing Department: Marketing

Supervisor: Chief Executive Officer (CEO) Employment Status: ☒ Full Time
☐ Part Time
Work Location: Austin, TX FLSA Classification: ☒ Exempt
☐ Non- Exempt

Position Summary
The Director of Digital Marketing is responsible for planning, developing, implementing and managing the overall
digital marketing strategy for Veravas. This position will provide forward-thinking ideas to build and maintain a strong
company web presence and will drive all digital marketing efforts to achieve our business objectives.

Responsibilities List
 Build Veravas’ digital marketing roadmap and oversee all strategic online initiatives.
 Lead digital marketing campaigns from the idea stage through to their execution and implementation.
 Develop, manage, and maintain all digital marketing channels (e.g., website, blogs, emails and social media) to
ensure brand consistency.
 Develop and administer marketing database which includes customer and prospect information, email
marketing campaigns, customer data base listings.
 Measure ROI and KPIs and prepare budget.
 Develop campaigns to create and maintain high levels of customer interaction.
 Manage and improve online content, considering SEO and Google Analytics.
 Forecast sales performance trends and act proactively to increase our market segment.
 Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.
 Monitor competition and provide ideas to stand out.
 Stay up-to-date with digital technology developments.
 Perform other duties as assigned.

Education
Bachelor’s Degree in Marketing, Digital Technologies or relevant field required. MBA preferred.

Experience ☐ N/A
Proven work experience in Digital Marketing growing a consumer-based online business required.
Strong experience within the medical industry a plus or In Vitro Diagnostic (IVD) industry a plus.
Strong experience with medical marketing and knowledge of laboratory medicine a plus.
Knowledge and Skills ☐ N/A
 Demonstrable experience in designing and implementing successful digital marketing campaigns.
 Strong understanding of how all current digital marketing channels function.
 Solid knowledge of online marketing tools and best practices.
 Proficiency using Microsoft Suite and various marketing software and CRM.
 Hands on experience with SEO/SEM, Google Analytics and CRM software.
 Familiarity with web design.
 Excellent analytical and project management skills.
 Ability to work in a fast-paced, multi-tasking environment with the ability to quickly prioritize and effectively
delegate tasks.
 Ability to work additional hours outside the normal workday (i.e., evenings and weekends) to be able to meet
deadlines.
 Ability to perform successfully under pressure while prioritizing and handling multiple projects with
overlapping timelines.

Employee Core Values & Principles

 Coachable: Willing to keep learning and never stop improving. We believe when you stop learning, you stop
growing. Our team members are always open to learning and desire constant improvement.
 Team Player: Willing to speak up to help us play bigger. We work together and succeed together. We want our
technology to reach the world, so we can't be afraid to stand up and speak up.
 Get It Done – No Excuses: We expect to win and hate to lose.
 Take Initiative: We are trail blazers and find our own path forward. We are working on cutting edge
technology and are proud to be pioneers in our field.
 All In to Make a Difference: The passion for our product keeps us going each day. The better we do our jobs,
the faster we can make a difference in someone's life.

Travel Requirements ☐ N/A

This position may require overnight travel with traveling up to 10% of the time (including face to face meetings with
clients, vendors, conferences and trade shows).

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any
time with or without notice.

Work Environment and Physical Requirements ☐ N/A

Office environment. Often standing, or prolonged periods of sitting at a desk and working on a computer.

Training Assessment ☒ N/A

Completed By: HR Department Date: 01/03/2022

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