Professional Documents
Culture Documents
Sanctioned By
Proposed By
EVENT PROPOSAL
STATE INTERNATIONAL RIDE
ROYAL PATRON SELANGOR EDITION
ROC No 1163383-A
TECHNICAL OPERATIONS LOGISTIC & TRANSPORT STAGING SECRETARIAT TV PRODUCTION & MEDIA OPERATIONS &
LIVE STREAMING LIAISON
RADIO ADVERTISING &
COMMUNICATIONS MOTO MARSHAL ROUTING GOVT LIAISON & PROTOCOL WEB & SOCIAL MEDIA PROMOTIONS
PHOTO FINISH & NEUTRAL SERVICE ANTI-DOPING HOTEL / F&B CAVALCADE CREATIVE & BMST
RESULTS
PA SYSTEM TRAFFIC CONTROL & MEDIC & RESCUE TICKETING MERCHANDISING SIDE EVENTS
SECURITY
PUBLIC RELATIONS
Hosting a UCI event will help to achieve economic, touristic and social objectives.
$
BOOST TOUR DE SELANGOR ENGAGEMENT WITH INCREASE
BRAND REPUTATION THOUSANDS LOCAL ECONOMY
UNIQUE SPECTATORS ACTIVITIES
ALONG RACE ROUTE
PARTICIPATING TEAMS 20 UCI MEN ELITE CONTINENTAL, NATIONAL & CLUB TEAMS
(LOCAL AND INTERNATIONAL)
START & FINISH VENUES SHAH ALAM • KUALA SELANGOR • CYBERJAYA • BANTING •
KUALA KUBU BHARU
5
STAGES
20 TEAMS
MEDIA
COVERAGE
741KM
10+
CITIES/
TOWNS
LIVE
STREAMING
& CONTENT
300k
SPECTATORS
TOTAL DISTANCE 6 Start & Finish Venues 4 HOURS Daily Live Reporting OVER 300K
Gruelling and challenging 10+ Cities/Towns along the 20+ HOURS Live Streaming Spectators along Race
race routes across Race Routes during 5-day event Routes and Venues
Selangor Multiple Online Platforms
[local & international]
STAGE 1 STAGE 2
SHAH ALAM - CYBERJAYA SHAH ALAM - BUKIT JUGRA
137 KM 156 KM
SHAH ALAM
CYBERJAYA
STAGE 3 STAGE 4
SHAH ALAM - KUALA KUBU BHARU SHAH ALAM - BANDAR MELAWATI
105 KM 221 KM
K.K.BHARU
105 KM
BDR MELAWATI
221 KM
STAGE 5
SHAH ALAM - SHAH ALAM LOOP
122.3 KM
122 KM 6.9 KM
SHAH ALAM
STAGE 1 • SHAH ALAM - CYBERJAYA | 137 KM STAGE 4 • SHAH ALAM - BANDAR MELAWATI | 221 KM
Shah Alam - Glenmarie - Ara Damansara - Subang - Kota Shah Alam - Kelang - Batu 4 - Kapar - Bukit Kerayong - Puncak
Damansara - Sri Damansara - Kepong - Batu Caves - Sri Alam - Alam Perdana - Ijok - Bestari Jaya - Sungai Tengi - Kg
Gombak - Taman Melawati - Pandan Indah - Bandar Mahkota Merbau Berdarah - Sungai Terap - Sungai Besar - Sekinchan -
Cheras - Kajang - Bandar Baru Bangi - Bangi - Dengkil - Tanjung Karang - Kuala Selangor - Bandar Melawati
Putrajaya - Cyberjaya
STAGE 2 • SHAH ALAM - BUKIT JUGRA | 156 KM STAGE 5 • SHAH ALAM - SHAH ALAM LOOP | 122 KM
Shah Alam - Kota Kemuning - Bukit Changgang - Sepang - Shah Alam - Seksyen 13 - Bukit Jelutong - Jalan Batu Tiga -
Sungai Pelek - Tanjong Sepat - Morib - Banting - Jenjarom - Denai Alam - Elmina - Aman Putri - Kg Sungai Pelong - Paya
Permatang Pasir - Bukit Jugra Jaras - Sungai Buloh - Kota Damansara - Subang - Subang
Jaya - Shah Alam
D AY 1 | PRE E VENT • SHAH A LAM (HQ H OTEL) DAY 5 | S TAGE 2 (T HU ) • SHAH ALAM
ALL E VENT P ERSONNEL C HECK I N 1000 HRS • S TAGE 2 FLAG O FF
1405 HRS • ETA ARRIVAL OF S TAGE 2 • BUKIT JUGRA
D AY 2 | PRE E VENT • SHAH A LAM (HQ H OTEL)
T EAM & RACE OFFICIAL ARRIVAL DAY 6 | S TAGE 3 (F RI) • SHAH ALAM
2030 HRS • RACE OFFICIAL MEETING 0900 HRS • S TAGE 3 FLAG O FF
1135 HRS • ETA ARRIVAL OF S TAGE 3 • KUALA KUBU BHARU
D AY 3 | PRE E VENT • SHAH A LAM (HQ H OTEL)
0930 HRS • RACE CONVOY & TRAFFIC C ONTROL BRIEFING DAY 7 | S TAGE 4 (S AT ) • SHAH ALAM
1030 HRS • PRESS CONFERENCE 1000 HRS • S TAGE 4 FLAG O FF
1130 HRS • T EAM REGISTRATION, L ICENSE & JERSEY CHECK 1525 HRS • ETA ARRIVAL OF S TAGE 4 • BANDAR MELAWATI
1500 HRS • T EAM M ANAGER’ S MEETING
2000 HRS • T EAM PRESENTATION C EREMONY DAY 8 | S TAGE 5 (S UN ) • SHAH ALAM
1100 HRS • S TAGE 5 FLAG O FF
D AY 4 | STAGE 1 (W ED)• SHAH ALAM 1425 HRS • ETA ARRIVAL OF S TAGE 5 • SHAH ALAM
1000 HRS • S TAGE 1 FLAG O FF 1600 HRS • END OF RACE
1325 HRS • ETA ARRIVAL OF STAGE 1 • CYBERJAYA
The Winners Jerseys are one of the most renowned and coveted marks in cycling events, representing the
ultimate prize in the competition and are closely associated with the value of excellence. The commercial
use is strictly and exclusively reserved to our authorised partners/sponsors.
BROUGHT BY
SEMANGAT
> 6-10 April 2021
TX Duration : 2 Minutes
SANCTIONED BY
Duration : 10 Minutes
TX Date : 6th - 10th April
14th-18th 2021
Dec 2022 Spot buy : 30 Sec (50 Times)
Planet Sukan (ASTRO)
1 Segment INFO CRAWLER
Day : Mon - Sun Shedule : 5 Day (News Segment)
TX Program : August
Dec 2022 TX Time : 2 Sec x 40 Time (Each
Duration : 20 Minute Segment)
TX Time : 10.00pm
INVESTMENT VALUE : RM 185,000.00
RETURN OF INVESTMENT : RM 450,000.00
BROUGHT BY
BROUGHT BY
Spectators Data:
328,192 @ 5 Venues
Profile (Gender)
• 65.5% (M) • 34.5% (F)
(Age)
InInaddition • 12y & below : 3.3%
additiontotothe
the main event,enjoy
main event, enjoya avariety
varietyof ofpocket
special sideatevents
events at Miniarea
The Carnival Carnival
for
area for spectators.
spectators. A People-Friendly
A People-Friendly conceptthat
concept program program thatSIR2022
will make will make Jelajah
a more immersive
• 13y – 17y : 18.9%
Malaysia 2021of alife.
in all walks
Selangor 2022 more immersive
Some in all walks
of the attractions of life. Some of the attractions include:
include: • 18y – 25y : 32.5%
• 26y – 40y : 30.3%
• •Sponsors'
GovernmentBooth • 'Kenduri
Information BoothRakyat' (exclusively
• Sponsors’ in Stage
Booth • Tourism 5) • Traditional
& Cultural Showcase • • 41y – 55y : 12.7%
Showcase • Telematch • Zumba & Aerobics with Celebrities/Leaders• •‘I Can
Sukan Rakyat • Zumba with Celebrities/Leaders • Celebrities Performances
• 56y & above : 2.3%
See Your Voice’Contest • Games • Lucky Draws • Community Bazaars •
JM2021 'I Can See Your Voice' Contest • Celebrities Performance • Harley
Davidson Gathering * Based on visitor recorded
Grand Carnival Venue• :Games • Lucky
Shah Alam (2nd -Draws • 2022
6th Nov Commercial
- 5 days)Bazaars
Mini Carnival Venues : Cyberjaya (2nd Nov), Bukit Jugra (3rd Nov), Kuala Kubu during Jelajah Malaysia 2017
These
Bharuevents is open
(4th Nov), to allMelawati
Bandar sponsors (5th
& local communities.
Nov). side event venue
BROUGHT BY
ENTITLEMENTS SEMANGAT
THEpromo program
CAVALCADE
STATE INTERNATIONAL
BROUGHTRIDE
BY
SELANGOR EDITION
BRAND VISIBILTY
Exclusive
A unique platform SIR2022
JM2021 provides
• Prominent logo on Cavalcade Motorbike
Special Events
to sponsors is ‘The Cavalcade’. The
• Sponsor’s Presentation Ceremony & Press Conference.
• Mock Cheque Presentation during Team Presentation Ceremony.
Cavalcade is a decorated car
• JM2021 Appreciation Dinner.
Social Media
convoy which will travel through
• Facebook, Instagram • Official Website
the same routes of the race while
Branding & Technical Items
• Logo on end-credit during JM2021 daily TV highlights.
making fast stops at designated
Branding & Technical Items
locations for sponsors to promote
• Barricade Banner (Start & Finish) • Event Buntings
• Team Presentation Backdrop
and present their products through
SPONSORSHIP VALUE (INVESTMENT)
RM30,000
branding exercise to the mass
spectators. Thousands of
spectators will be eagerly waiting
VALUATION
RM90,000
at the stop locations throughout
the stages to experience this
RETURN OF INVESTMENT
exciting race. (ROI)
3.0
This excludes ROI from tax exemption via MAJLIS SUKAN NEGARA MALAYSIA (MSN).
STATE INTERNATIONAL RIDE
SUPPORTING EVENTS SELANGOR EDITION
Event Brief A chance for the public especially the people of Selangor
to ride with DYTM Raja Muda Selangor and leaders/
celebrities.
Event Brief The Team Presentation & Gala Dinner is one of the grand
event to present teams and sponsors supporting the
race. The event will be attended by from race organiser,
teams and cyclists, Government officials and corporate
leaders.
Contact Person:
Mohd Hazri Bin Abu Hassan, Managing Director
+6016 637 9848