Defining your

unique areas
of thought
leadership.
2
YOUR KEY MESSAGES

3 things to What are the three things you want people to really know
about you?
Brainstorm. Check the top 3.

remember you by Be clear and consistent in your messaging.

 Lets dive into your story and, based on our cross sector media knowledge, we
YOUR AREAS OF THOUGHT LEADERSHIP will advice the topics and themes that make the most sense for you to ‘own’ as a
reputable, credible thought leader.

Topics Themes
Create some potential
angles for your areas of
thought leadership.
YOUR AUDIENCE

Who is it that really needs to pick up

on your message?

Who are the key audiences you

need to act/engage/recommend or
support what you do?

Who is that really needs to pick up on your message?

Who are the key audiences you need to act, engage,
recommend or support what you do?
Who are the key audiences you need to act, engage,
recommend or support what you do?

IF YOU AIM TO PLEASE EVERYONE, YOU’LL PLEASE NO ONE

AUDIENCE AUDIENCE AUDIENCE

THINK THINK THINK

ACT ACT ACT

The Humblebrag is a strategic communications
consultancy and platform dedicated to
amplifying the voices of change-makers and
creative innovators.

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