1

A FEASIBILITY STUDY OF MANUFACTURING MALUNGGAY BAKED SNACKS IN

SELECTED MUNICIPALITIES OF QUEZON PROVINCE.

Jedenica P. Alcantara
https://orcid.org/ 0000-0002-4618-0225
jedenicaalcantara@gmail.com
Mildred R. Constantino
https://orcid.org/ 0000-0001-8223-4297
constantinomildredr@gmail.com
Dalubhasaan ng Lungsod ng Lucena City Hall Annex Complex, Brgy. Isabang, Lucena City

ABSTRACT

This feasibility study aimed to determine the feasibility of engaging in the business of manufacturing
baked snacks. It has One-Hundred twenty-nine registered businesses under of pharmacies, grocery and
supermarket were used as the respondents of the study. The study employed exploratory and
descriptive in designs with survey questionnaire, informal interview and accessing legitimate
documents and reports as the tools utilized to answer the objectives of the study. Applying descriptive
statistical tools, financial ratio and content analysis, the results of analysis demonstrated that
establishing this business of manufacturing malunggay baked snacks in selected municipalities of
Quezon province, Lucena city will be base as the location of the production site a as its target market
is viable given the market study findings, technical study findings, management study findings,
financial study findings, and socio-economic findings.

Keywords: Feasibility study, Malunggay baked snack, Selected Municipalities, manufacturing

INTRODUCTION

Moringa oleifera, often known as the
"miracle tree" because of its drumstick-like
pods, has a long and rich history in Africa. For
millennia, its leaves, pods, seeds, and roots
have been utilized for a number of uses ranging
from food and medicinal to fuel and water
purification (Ujama Spice Co., 2023).
Moringa (Moringa oleifera Lam.) is a
tropical tree with several uses. It is mostly used
for food, but it also has several industrial,
medicinal, and agricultural applications,
including animal feeding. Moringa is a small to
medium-sized evergreen or deciduous tree that
can reach a height of 10-12 meters. It features a
wide, spreading crown that is often umbrella-
shaped. The roots are extensive. The bole is
crooked, usually one-stemmed but occasionally
forked from the base. The bark is corky and
grayish in color. The limbs are brittle and
drooping, and the foliage is fluffy. Young twigs
and shoots have short thick hairs that are
purplish or greenish white in color.
Malunggay or Moringa Oleifera is
native to the Indian subcontinent, although it
has been widely farmed for over 2,000 years
throughout Africa. It is especially popular in
West Africa's Sahel region, where it is grown
as a food crop, a source of fuel, and a natural
medicine, but it is also widely grown
throughout East Africa. In Africa, it is known
by a variety of names, including "nèbèday" in
Senegal, "zogale" in Nigeria, and "ilale" in
Tanzania and Zanzibar. The Moringa tree has
different functions and customs in each culture.
It has several medical purposes in addition to
its nutritional benefits. It has been used to treat
a variety of conditions, including malaria,
diabetes, and high blood pressure. The tree's

leaves and roots are used to make a tea that is
thought to have medicinal benefits. Several
research have begun to support these traditional
moringa plant uses.
In many parts of Africa, the seeds are also used
to purify water. The seeds contain a natural
coagulant, which can be used to clear and
remove pollutants from water. They have been
a lifesaving resource in communities where
access to clean water is limited. The seeds also
contain a lot of oil, which can be used in
cooking. Because it grows swiftly, the wood
can also be used as a natural fuel source
(Ujamaa Spice Co., 2023).
OBJECTIVES OF THE STUDY
The purpose of this feasibility study
was to examine the viability of producing
baked items in chosen communities of Quezon
Province.
Specifically, it will attempt to: 1.
Analyze its chance to succeed considering the
aspects of technical, management, financial,
marketing and socio-economic. 2.Determine
the sustainability of Malunggay Baked Snacks
as a nutritious baked treat. 3.Introduce a new
product treat to supply nutritious benefits of
Malunggay.
METHODS
This feasibility study employed a blend
of exploratory and descriptive research designs.
Exploratory research design is appropriate to
use as it “intends merely to explore the research
questions and does not intend to offer final and
conclusive findings” (Dudovskiy, 2018). This
study was carried out by examining all
available data sources using various data
collection methods and tools to establish the
specific research issues. This design served as
the springboard in taking up a descriptive
study. As descriptive in nature, this study
allowed the researchers to describe the subjects
and their variables that affect the marketing,
technical, management, financial, and
2
socioeconomic aspects of producing and selling
jackfruit seed spread in Lucena City.
The research participants in the market
study were the individuals of Lucena city and
its nearby municipalities. The population of
business participants of the research locale was
based on Business Permit and Licensing Office
(BPLO) of each selected municipality.
In gathering the necessary data,
questionnaire was one of the primary data-
gathering instruments utilized which was
divided into three sections. The first section of
the survey is made up of questions about the
respondents' demographic profiles, such as
their name, type of business, location, and
monthly revenue, which are necessary to
ascertain whether the company is making
money off the products it is selling and will be
used as a starting point for the target market's
demographic profile. General inquiries about
the business's supply and acquisitions are
covered in the second section of the inquiry.
The final section of the questionnaire sought to
elicit responses' opinions on Malunggay baked
snacks, the price range they would accept, and
the potential market share of the proposed
enterprise. The questionnaire underwent
validation by the panel of experts. Informal
interview to individuals who can provided
legitimate data and accessing official sources
with approval of pertinent authorities were also
employed as another data-gathering instrument
to complete the necessary market data which
served as the baseline data for the projection of
the technical, management, financial and socio-
economic study.
In collecting the necessary data, the
researchers conformed to the standard to
follow. First, the researchers asked the approval
of the research adviser and program head to
administer the questionnaire, to conduct an
informal survey, and to request for information
from different organizations and institutions
which can provide substantial information as
inputs to the study. Second, consent from the
respondents to take part in the market survey
through the administration of the questionnaire
and through the conduct of the informal
interview, and approval of organizations and
 3

institutions to access their reports using the

identified data-gathering tools were secured.
After then, actual data gathering followed. The Table 2. Percentage Size Availment of
administration of the questionnaire was done in Malunggay Baked Snacks
one mode through face-to-face administration. Sizes Frequency (f) Simple
Informal interview was conducted face-to-face Percentage (%)
After all the necessary information for the 132 grams 67 87%
220 grams 10 13%
study were gathered, they were organized for
Total 77 100%
analysis.
Simple percentage, simple arithmetic
Table 2 showed the percentage
mean, weighted arithmetic mean, and financial
distribution of availment of the size of
ratios were utilized to analyzed quantitative
malunggay baked snacks. From the presented
data while content analysis was employed to
data in the table, the preference to buy the only
analyze qualitative data.
size available is presented as follows: 132
grams with 87% while the 220 grams
RESULTS AND DISCUSSION accounted of 13%.
From the data presented, it appears that
1. On Market Feasibility the 132 grams size can be taken as potential for
offering in the market.
The target market in terms of business
type. Overall, the total population of pharmacy Table 3. Demand - Supply Gap Analysis
84, the total number of grocery store is 42, and Demand Supply
the totality of supermarkets in the locale is 2. Market Gap
Year (in (in
Most of the businesses located in the five (in pieces)
pieces) pieces)
municipalities belongs to pharmacies.
Therefore, this will give the business an 2023 716,285 261,093 455,192
opportunity to have them as the main 2024 730,611 268,926 461,685
customers of the proposed business. 2025 745,223 276,994 468,229
2026 760,127 285,304 474,823
Table 1. Percentage of Acceptability of
2027 775,330 293,863 481,467
Malunggay Baked Snacks
Responses Frequency (f) Simple Percentage
(%) Table 3 depicted the analysis of the
Yes 77 59.7% demand and supply of malunggay baked
No 52 40.3% snacks, which exhibited a market gap that the
Total 129 100%
proposed business can serve. The projection
of demand for the next five years amounted
Table 1 provided the analyzed data on 716,285 pieces in year 2023; 730,611 in year
the percentage of acceptability of malunggay 2024; 745,223 pieces in 2025; 760,127 pieces
baked snacks. Based on the conducted survey in 2026; and 775,330 pieces in 2027. On the
on the 129 respondents, 77 or 59.7% said that other hand, supply of the product is forecasted
they will purchase Malunggay Baked Snacks for the next five years as follows: 261,093
while 52 or 40.3% said that they will not buy pieces in 2023; 268,9226 pieces in 2024;
the proposed product. 276,994 pieces in 2025; 285,304 pieces in
The information indicated a significant 2026; and 293,863 pieces in 2027. Given
chance of intending to purchase the suggested these demand and supply data, the analysis
Malunggay Baked Snacks. Therefore, there is showed that there is a potential to enter the
a market for the proposed product. malunggay baked snacks market as the
projected market gaps are reported to be
455,192 pieces in 2023; 461,685 pieces in
2024; 468, 229 pieces in 2025; 474, 823
 4

pieces in 2026; and 481,467 pieces in in Lucena City where the necessary production
2027.Thus, it is evident that there is still a and operating resources are available at
market to be served in the baked snacks tolerable costs in the locale place and in
industry. neighboring places like cities and
municipalities in Metro Manila. The venture is
Table 4. Projected Annual Sales for Five Years proposed to be situated in CALABARZON
(in pieces) Eco-Tourism Road Brgy, Salinas, Lucena
Assu City. The proposed location of the plant site
Sha Proje
Si Ann
med
Mar
re cted is accessible to the target market by land
ze ual ket
In
the
Rate
of
202
3
202
4
202
5
202
6
202
7 transportation. The location is convenient,
s Dem to
and Serv
Ma
rket
Incre
ase
calm, and pleasant. Consequently, the
13 455,
e
68,2 69, 71, 72, 73, 75,
location can be regarded as strategic for
15% 2%
2g 192 79 645 038 459 908 386 the establishment of the firm.
Table 4 showed the projection of sales Due to its benefits, the researcher's
of Malunggay baked snacks for five years. The decided on as the site for the planned firm.
projection of sales is based on the assumed Raw materials, packaging materials,
market to serve of 15% of demand for factory supplies and human resources can be
malunggay products. Thus, the share in the easily procured and secured because of its
market of 15% for 132 grams is 68,279. The nearness to the sources. Machines, equipment
yearly increase in sales projection is 2% as in and tools necessary to the effective and
the assumed rate of increase in demand. efficient functioning of the production
The share in the market is as follows: operation were analyzed and identified. To
69,645 pieces in 2023; 71,038 pieces in 2024; ensure protection of the ecological
72,459 pieces in 2025; 73,908 pieces in 2026; environment, a waste management system was
and 75,386 pieces in 2027. determined based on the analysis of the
Based on the conducted survey, production requirements and existing
majority of the respondents prefer the 132 environmental laws and regulations.
grams of the proposed lactation product.
Therefore, the researchers concluded to
produce only one size of the proposed lactation Preparation Mixing Moulding
products. Using intermediaries such as
supermarkets, groceries and pharmacies to
reach a bigger number of consumers; and
Cooling Depanning Baking oven
employing social media, banners and tarpaulin
to reach more potential consumers in the
conduct of the company’s information and
promotional campaigns. Slicing and
Storing Distributing
Packaging

2. On Technical Feasibility
Figure1. Process Flow Chart of Producing
Based on market projections, the
Malunggay Baked Snacks
analysis of the technical study revealed that the
venture to be established is viable in terms of
Figure 1 showed the process flow chart
meeting the market demand considering the
of manufacturing malunggay baked snacks.
capacity to produce, to supply and to satisfy the
Based on the extensive analysis of the
target market. Operating in 288 days in a year,
production activities, a well-defined
the forecast of production resources needed to
manufacturing process to produce the needed
meet the market demand indicated that it is
supply of the product is proposed to avoid
viable to establish the plant site of the business
production activity issues.
 5

Table 5. Production Schedule and

Production Capacity Per Day
Num Out
Inputs
P Production ber put
Activities of
(Brownies) Hour Labor Materials 600ml
s Vanilla
Preparation (mis 30 4kg Flour 2kg
min. 4kg Sugar Butter
1 2kg Cocoa 3
Mixing and hour powder Corrugat
& 30 550g ed Box
min Unsweetened 121
132 Total 8 hours 4
30 2 chocolate bar packs
Baking oven gra
min. 300g Crushed
ms
30 almonds
Depanning 1,45
min ½ kg Salt
2
1 2kg Moringa
piec Table 5 and 6 demonstrated the
Cooling hour powder production schedule and production
es/12
150g
Brewer’s
1 capacity per day to meet the demand for
pack
yeast
s malunggay baked snacks. The company
120 Large projected to have 4 direct workers that will
bro
Eggs
600ml
wnie operate the production department for a
bites
Vanilla total of 288 days in a year. The production
Extract operation is from Monday to Saturday and
Slicing, 4 2kg Butter
2
hours 3 Corrugated will start 8:00am and will end at 5:00p.m.
Box The company will implement a 20-minute
121 Standup break in the morning and in the afternoon,
Ziplock
Pouch and a 1-hour for noon break. The daily
1 Roll of operation hour has a total of 8 hours per
Packaging day.
Tape
121
8
Total
hours
4 pack Table 7. Production Requirements Cost
s
Resources Description Cost
Land 200 sqm. Php 700,000.00
Table 6. Production Schedule and Building and
Other Facilities
200 sqm. Php 2,178,632.00
Production Capacity Per Day Machines,
Number Outp Equipment, Tools (Various) Php 2,564,484.00
P Production Inputs and Fixtures
of ut
A Activities Production
Hours Materia Materials and (Various) Php 2,092,727.00
(Cookie) Labor
ls 132 Utilities
Preparation (mis 4kg gram Total Php 7,535,843.00
30 min. Flour s
Mixing and 4kg 1,452 The analysis of cost of the production
1 hour &
Sugar piece
30 min
2kg s/121 resources to conduct the production activities
Baking oven 30 min. 2 Chocolat packs disclosed that a great portion of the investment
Depanning 30 min e chips cooki will be allocated in production resources such
½ kg e
Cooling 1 hour Salt bites as: acquisition of 200 sqm. land at an amount
Slicing, 4 hours 2 2kg of Php 700,000.00; construction of building
Moringa and other facilities at a cost of Php
powder
180g 2,178,632.00; procurement of machines,
Brewer’s equipment, tools and production furniture and
yeast fixtures at an annual cost of Php 2,564,484.00;
80 Large
Eggs procurement of production materials and
 6

utilities at an annual cost of Php 2,092,727.00. A bureaucracy can be visualized in this fashion.
The total cost of production requirements highlighting the various roles, departments, and
exclusive of direct labor has a total of Php duties that link the staff of the organization to
759,168.00. The costs of production materials one another and to the management group. The
and utilities are projected to increase every year divisional org chart, the matrix chart, and other
due to increase in sales and production. These charts are examples of other sorts of diagrams
estimated amounts of identified production (Chen, 2022).
requirements were based on the analysis of the
technical study. It is found out that the Table 8. Manpower Requirements
proposed technical aspect of establishing the Position Number of
business is doable. Employees
General Manager 1
Financial Staff 1
3. On Management Feasibility Administrative Staff 1
Production Supervisor 1
The analysis of the management study Production Staff 4
disclosed that the proposed venture is suited for Utility Worker 1
Truck Driver 1
a partnership set-up as its size and operation
Truck Helper 1
requirements need a moderate amount of Security Guard 2
capital to organize and establish the business. Total Number of 13
As a partnership, it is generally inexpensive Employees
and can be easily formed. Partnerships
generally have an easier time acquiring capital Table 8 exhibited the manpower
than corporations because partners, who apply requirements of the proposed business. In order
for loans as individuals, can usually get loans to ensure an effective and efficient operation of
on better terms. Owners of a partnership are the business, the positions that the business will
usually its managers, especially in the case of a require a total of 13 personnel which includes
small business. The company is fairly easy to the following: 1 General Manager; 1 Financial
manage, and decisions can be made quickly Staff; 1 Administrative Staff: 1 Production
without a lot of bureaucracy. Supervisor; 4 Production Staff: 2 Security
Guards; 1 Delivery Driver; 1 Helper; and 1
Utility Worker.
General Manager
Table 9. Projected Employees Compensation
for Five Years
Production Administrative
Supervisor Staff Financial Staff
2023 2024 2025 2026 2027
Salaries 2,325,3 2,371,8 2,419,2 2,467,6 2,516,9
and 12.00 18.24 54.60 39.70 92.49
wages
Production Utility Security Driver 13th 193,776 197,651 201,604 205,636 209,749
Staff Worker Guard & Helper
month .00 .52 .55 .64 .37
pay
Govern 184,752 188,447 192,215 196,060 199,981
Figure 2. Proposed Organizational Chart of the ment .00 .04 .98 .30 .51
contrib
Company utions
Total ₱2,703, ₱2,757, ₱2,813, ₱2,869, ₱2,926,
salaries 840.00 916.80 075.14 336.64 723.37
Figure 2 presented the proposed expense
organizational chart of the company. By
describing the roles, duties, and interactions Based on the existing laws and
among people inside an entity, an regulations pertaining to employee-employer
organizational chart is a graphic that visually relationship, it is found out that the business
depicts the internal structure of a corporation. should invest an amount to pay for employee
 7

compensation which is consisted of salary and Partnership Tax Identification

Number
600
benefits, which are mandated by the Labor Internal Registration of books, invoices
400
Laws of the Philippines. The mandated benefits Revenue and official receipts
Zoning Clearance 25
included Social Security (SSS) Benefit, Solid Waste Management Fee 200
Philhealth Benefit, Pag-IBIG Benefit, and 13th Philippine
Month Pay. The projections of compensation Food
Drugs
and
FDA Certificate 10,000
for five-year operation are estimated to be Php Authority
2,703,840 for year 2023; Php 2,757,916.80 for Total 23,112.00
2024; Php 2,813,075.14 for 2025; Php
2,869,336.64 for 2026; and Php 2,926,723.37 Table 11 exhibited the legal
for 2027. requirements in establishing the proposed
business. The results of the analysis of the
Table 10. Required Administrative Resources legal requirements showed that in order to
Resources Description Cost organize and establish the proposed business in
Office Equipment (Various) 136,592.00 Lucena City, the following legal requirements
Furniture and (Various) 60,638.00
Fixtures are mandated such as: Securities and Exchange
Office Supplies (Various) 9,547.00 Commission (SEC) Certificate – Php 6,750.00;
Medical Supplies (Various) 7,850.00
Total Php 214,627.00
Barangay Permit – Php 200.00; Mayor’s Permit
– Php 2,120.00; Sanitary Permit – Php 900.00;
Table 10 showed the administrative Fire Inspection Permit – Php 50.00;
resources required in the management of the Community Tax – Php 1,257.00; Zoning
business. Based on the analysis of the Clearance – Php 25.00; Documentary Stamp –
administrative requirements, there are Php 25.00; Solid Waste Management Fee – Php
administrative equipment, furniture and 200.00; Partnership Tax Identification Number
fixtures, and supplies which are necessary to – Php 600.00; Registration of Books, Invoices
procure for effective functioning of the and Official Receipts – Php 400.00; Food and
administration department. The estimated Drug Administration Certificate – Php
costs for these expenses are as follows: Php
10,000.00. The total cost of legal requirements
136,592.00 for office equipment; Php
60,638.00 for furniture and fixtures; Php for the business to exist amounts to Php
9,547.00 for office supplies which is projected 23,112.00, which will form part of the capital
to increase every year; and Php 7,850.00 for investment of the investors.
medical supplies which is also expected to
increase every year. The total cost of 4. On Financial Feasibility
administrative resources amounts to Php
214,627.00.

Table 11. Legal Requirements in Establishing

the Proposed Business
Place of
Certificates Issued Fee
Registration
Security and
Exchange SEC Certificate 6,750
Commission
Community Tax Certificate 1,257
Barangay Hall Barangay Permit
200
Certificate of Registration of
100
Business Name
Mayor's Permit 2,120
City Mayor's Sanitary permit 900
Office Fire inspection permit 50
Health certification permit 220
Bureau of Documentary Stamp 290
 8

Table 12. Projected Project Cost Net Profit Margin is sound as the analyzed data
indicated that the business will be able to foster
Item Category Amount
Php 0.26 for the first year; Php 0.20 for the
A Fixed Capital Costs:
1 Land 700,000.00 second year; Php0.24 for the third year; Php
2 Building 2,178,632.00 0.28 for the fourth year; and Php 0.31 for fifth
3 Machineries 1,259,078.00
4 Office Equipment 136,592.00
year for every peso sale achieved by the
5 Office Furniture and Fixtures 60,638.00 company. It is a strong indication that the
6 Operation Furniture and Fixtures 260,159.00 business will survive.
7 Operation tools and equipment 107,069.00
8 Transportation Equipment 938,178.00 In terms of Operating Profit Margin, the
Total Initial Fixed Capital Costs 5,640,346.00 business is expected to generate an income
B Pre-operating Capital Costs
1 Legal Permits 23,112.00
after deducting all the production costs and
2 Contingencies 462.24 operating expenses rates of 26%, 27%, 32%,
Total Pre-operating Capital Costs 23,574.24 37% and 42%, respectively for from first year
C Pre-operating Production Costs:
a. Personnel Costs 675,960.00 to fifth year. This analysis demonstrated that
b. Raw Materials 703,451.52 the business will be able to earn adequate profit
c. Packaging Materials 220,660.36
d. Overheads 359,709.49
without considering the taxes to be paid in
e. Contingencies 76,298.39 order to sustain its operation as it maintains
Total Pre-operating Capital Costs 2,036,079.76
more cash from its sales. The profitability of
Total Cost of Project ₱7,700,000.00
the business as measured by the Operating
The results of the analysis of the Profit Margin is good as the analyzed data
financial data divulged that in order to establish indicated that the business will be able to foster
the business a total project cost of Php Php 0.26 for the first year; Php 0.27 for the
7,700,000.00 will be required. This total is second year; Php 0.32 for the third year; Php
accounted for as follows: Php 5,640,346.00 for 0.37 for the fourth year; and Php 0.42 for fifth
the initial fixed capital requirement; Php year for every peso sale achieved by the
2,036,079.00 for pre-operational expenses; and company. It is a strong indication that the
Php2,759,231.00 for working capital. business will survive.
Being partnership in set-up, the amount In terms of Gross Profit Margin, the
of Php 3,850,000.00 will be funded from the business is anticipated to produce an income
investment of the partners. after deducting all the production costs and
operating expenses rates of 58%, 58%, 61%,
Table 13. Test of Profitability 64% and 67%, respectively for from first year
to fifth year. This analysis suggested the idea
Test of Profitability
2023 2024 2025 2026 2027 that the business will be able to earn adequate
Net profit margin
Operating profit margin
26%
26%
20%
27%
24%
32%
28%
37%
31%
42%
profit considering only the cost of goods sold
Gross profit margin
Return on owner’s investment
58%
19%
58%
14%
61%
17%
64%
19%
67%
20%
as the costs or expenses. The profitability of the
Asset turnover
Return on assets
0.70
18%
0.66
14%
0.66
16%
0.64
18%
0.62
20% business as measured by the Gross Profit
Margin is good as the analyzed data indicated
Table 13 presented the analysis of that the business will be able to provide Php
profitability of the proposed business. In terms 0.58 for the first year; Php 0.58 for the second
of Net Profit Margin, the business is projected year; Php 0.61 for the third year; Php 0.64 for
to earn an income after deducting all the the fourth year; and Php 0.67 for fifth year for
production costs, operating expenses and taxes every peso sale achieved by the company. It is
at rates of 26%, 20%, 24%, 28% and 31%, a strong indication that the business will
respectively for from first year to fifth year. survive when assured of earning such rates of
This revealed that the business will be able to profits.
earn adequate profit to sustain its operation as it In terms of Return on Owner’s
keeps more cash from its sales. The Investment, the business is projected to get
profitability of the business as measured by the rates of income based on the investment of

19%, 14%, 17%, 19% and 20%, respectively
for from first year to fifth year. This analysis
suggested the idea that the business will be able
to earn adequate return from investment The
profitability of the business as measured by the
Return on Investment is good as the analyzed
data revealed that the business will be able to
provide Php 0.19 for the first year; Php 0.14 for
the second year; Php 0.17 for the third year;
Php 0.19 for the fourth year; and Php 0.20 for
fifth year for every peso invested by the
owners. It is a strong indication that the
business will be profitable and stable.
In terms Assets Turnover, the business
is expected to record its efficiency to use its
assets at rates of 0.70,0.66,0.66, 0.64 and 0.62,
respectively for from first year to fifth year.
This analysis explained the notion that the
business can produces sales of Php 0.70 for the
first year; Php 0.66 for the second year; Php
0.66 for the third year; Php 0.64 for the fourth
year; and Php 0.62 for fifth year for every asset
used. It is a strong indication that the business
operation is efficient.
In terms of Return on Assets, the
business is expected to report rates of income
through the use of its assets at rates of 18%,
14%, 16%, 18% and 20%, respectively for
from first year to fifth year. This analysis
illustrated the premise that the business can
produce a sale of Php 0.18 for the first year;
Php 0.14 for the second year; Php 0.16 for the
third year; Php 0.18 for the fourth year; and
Php 0.20 for fifth year for every asset used. It is
a strong indication that the business operation
is efficient.
Table 14. Test of Capital investment
First Year
Cash Inflow
665,872
Cash to Date
665,872
Payback Period
Second Year
Third Year
1,272,311
1,120,594
1,938,183
3,058,777
Fourth Year 1,419,136 4,477,912
Fifth Year 1,751,401 6,229,313
Payback Period
Table 14 showed the evaluation of the
proposed business in relation to investment
recovery. Based on the analysis of the data, the
total investment in the project can be recovered
for more than five years.
9
5. SOCIO-ECONOMIC STUDY
Based on the viability of the entire
business, the proposed business is anticipated
to benefit the local economy by offering
opportunities to various sectors such as
wholesaling and retailing industries, and
suppliers. The local labor force will also benefit
from this project as the business might hire
qualified personnel from the local place.
Moreover, the local government can generate
more fund from the taxes out of operating the
business. Lastly, the lactating mother may be
provided the opportunity to ensure boost their
milk production.
CONCLUSION
The findings on the different aspects of
the study demonstrated that the proposed
business is feasible. The market study results
revealed that the specified target markets,
which are the individuals are potential buyers
of Malunggay Baked snacks Lucena City and
nearby municipalities. The technical study
results indicated that production of the product
in Lucena City is viable as far as technology,
resources and geographical location of the
business is considered. The management study
results showed that it is feasible to manage the
daily operation of the business taking into
account the administrative resources which are
available in the local place and the bulk of
human resources needed which meet the
desired qualifications, knowledge and skills.
The financial study results had proven that the
business can offer acceptable profit rates when
investors so desire to engage in this kind of
1 business. Stability of business operations as can
1
1
be gleaned from the financial analysis can be a
1 positive outcome during the first five years of
1.00
5.00 operations. The investment in this project,
however, can be recovered for more than five
years through the stability of its cashflows.
RECOMMENDATION
 10

Based on the analysis of the presented REFERENCES:

data, the following recommendations are Albert, Jessica. (November 17, 2022). 6 Health
given: benefits of eating almonds while breastfeeding.
Retrieved
Recommendation to the company: from.https://www.momjunction.com/articles/al
monds-while-breastfeeding_00366327/
1. It is advisable for the company to Baked by Introvert. (November 11, 2022).
negotiate with companies whose engage in Brownie’s recipe. Retrieved
processing the raw materials of the proposed from.https://www.bakedbyanintrovert.com/easy
product for the stable supply. With that, the -brownie-recipe/Betterteam. (N, D). Job
price of the main ingredient can be cheaper. Description, Qualification and Responsibilities.
2. It is important to invest on research and Retrieved
development for this product, to utilize the from.https://www.betterteam.com/utility-
used of the malunggay baked snacks and worker-job-description
discover more products that can be produce Business World Publishing. (March 26,
through it. 2018).Bakingsuccess through breads. Retrieved
3. To market the product, the company from.https://www.bworldonline.com/features/2
should focus to highlight its health benefits 018/03/26/145685/baking-success-through-
and its competitive edge on the existing breads/
lactation product. National Wages and Productivity Commission.
4. Due to the fact that most of the supplies (2018). New Wage Order for Workers in
of raw materials are being exported in the CALABARZON. Department of Labor and
different parts of the research locale, it is Employment.https://nwpc.dole.gov.ph/regional
recommended to negotiate and make a _updates/new-wage-order-for-workers-in-
partnership between farmers and growers to calabarzon/
secure the supply of each raw materials PhilHealth.
locally. (2022).2022PremiumContributionsSchedule for
All Direct Contributors.
Recommendation for future Researchers and Retrievedfrom.https://www.philhealth.gov.ph/a
others: dvisories/222/adv2022-0010.pdf
a) Distributors should be included as one Philippine Statistics Authority (PSA).
of the target market to widen the scope of (September 23,2022). Special Release Birth
the study. Statistics in Quezon:July 2022 (Preliminary
b) Future studies should expand on the Results).Retrieved
findings of the study to gather more from.http://rsso04a.psa.gov.ph/sites/default/file
evidences and be compared to other studies. sregion04A56_CR08_September_Special
c) Future researchers should conduct %20Releas%20No.%20DVSS
further studies in the production process of %202022030%20July%20022%0Birth
the product to discover techniques and %20Statistics.pdf
additional ingredients that can be used to
make this product similar to a lactation AUTHOR’S PROFILE
product with same benefits in lactating
mothers. Jedenica P. Alcantara is
a BS Entrepreneurship
student of Dalubhasaan
ng Lungsod ng Lucena.
She lives in Purok
Masagana, Brgy.
Ibabang Iyam, Lucena
 11

City. She was born in Unisan, Quezon on June

9, 2001. She studied his primary education in
Ibabang Iyam Elementary School and he
graduated in year 2013. She studied junior high
school in Lucena City in Quezon National High
School and he graduated in year 2017. He
finished senior high school in AMA Computer
College Lucena Branch in year 2019.

Mildred R. Constantino
is a BS Entrepreneurship
student of Dalubhasaan
ng Lungsod ng Lucena.
She lives in Purok
Damayan II, Brgy.
Ibabang Iyam, Lucena
City. She was born in Lucena City, Quezon on
September 2, 2000. She studied his primary
education in Lucena West I Elementary School
and he graduated in year 2013. She studied
junior high school in Lucena City in Quezon
National High School and he graduated in year
2017. He finished senior high school in St.
Augustine School of Nursing in year 2019.