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SVC HIgh-Impact Video Display, July 2022
SVC HIgh-Impact Video Display, July 2022
July 2022
Guide of
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HIGH-IMPACT
VIDEO DISPLAY
INNOVATIONS IN SIZE, SCALE
AND APPLICATION
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HIGH-IMPACT
VIDEO DISPLAY
HIGH SKY
hen a permanent video feature
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HIGH-IMPACT
VIDEO DISPLAY
MINI ME
he National Hockey League’s Columbus Blue Jackets added Jackets’ “Behind the Battle” video series as a “full-blown gut renova-
POWER PLATFORM
wall built from SNA Displays’ EMPIRE Exterior line of LED dis- “With the sheer size and complexity, this has been an incredible
play technology and boasts a resolution of 1,890 x 11,480 pixels. The project,” said Rasool Sayed, a Los Angeles-based senior project man-
mammoth screen, about 50 feet tall, extends along S Figueroa and ager for SNA Displays. “These massive, new-development projects
wraps the corner of a six-level parking structure at W Pico, providing have become a specialty for us—coordinating multiple partners and
extended viewing and long read times for pedestrian and auto traffic. trades, engineering and fabricating custom technology to meet strict
Consumer Experience Group (CEG), a Los Angeles-based con- guidelines, and performing extremely intricate planning. The Moxy
sultancy for experiential display projects, managed the large devel- and AC mega-spectacular is another great installation for SNA Dis-
opment’s digital and static signage elements on behalf of property plays and our partners.”
owner The portfolio includes over 7.5 million square feet of indus- With two unique experiences under one roof, Moxy Downtown Los
trial, logistics, life sciences, and commercial properties with billions Angeles and AC Hotel Downtown Los Angeles is the city’s new des-
more in development underway. tination for visitors and locals alike. The dual-branded hotel offers
“Finally going live with the one of the largest signage develop- 727 guestrooms; 12 restaurants, bars, and lounges; four large outdoor
ments the LA area has ever seen has been extremely rewarding,” said terraces including a Miami-meets-Copacabana pool deck; and 10,000
Jeremy Kolieb, principal at CEG, which managed the project from square feet of flexible meeting and social events space.
design and placement to vendor selection to entitlements with the YESCO fabricated and installed more than 225,000 pounds of
City of LA. “We’ve worked with wonderful partners for the better structural steel for the LED mega-spectacular and provided over
part of six years on this development, and I couldn’t be prouder of 7,200 square feet of static signage for the project.
what we’ve accomplished. Give the size and placement, the signage The 380-room Moxy Downtown Los Angeles was brought to life
is instantly iconic and impacts all of downtown LA.” by architects and designers, including Gensler, Yabu Pushelberg, and
SNA Displays engineered custom LED cabinets to accommodate a Basile Studio with 13 restaurants, bars, and clubs; four outdoor ter-
seamless turn of 82.5 degrees. The digital display employs 8.0 mm races and a pool deck overlooking the LA skyline; and flexible, tech-
pixel pitch technology, tighter than other large-format exterior LED centric spaces for coworking, meeting, and large social events. The
installations in Los Angeles, giving the video screen almost 22 mil- 347-room AC Hotel Downtown Los Angeles blends the AC brand’s
lion pixels. Spanish heritage with DTLA’s artistic soul via designers Yabu Push-
The Moxy adds to a growing footprint for SNA Displays, which elberg, including a 34th-floor rooftop garden with sweeping views of
had previously installed more than 100,000 square feet of digital can- LA, and 11 additional restaurants, bars, and clubs, three additional
vas in the LA area. outdoor terraces.
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HIGH-IMPACT
VIDEO DISPLAY
COMFORT CARE
ometimes high impact video is about more than size. The named after health care activist Odessa Brown, who fought to bring
BIG DAKOTA
three of the new KD-MLV4x4Pro 4K
UHD HDMI seamless matrix switch-
ers and Key Digital’s Compass Control
Pro software, allowing management to
reconfigure the display into any num-
ber of preset configurations from an
iPad . All together, this setup assures
that sportsbook patrons will never
miss a game or a race, no matter how
busy a sports day or night it is.
“The video wall can do eight dif-
ferent pictures at one time; we’re
feeding it with nine different IP
encoders, as well as three of the new
KD-MLV4x4Pro UHD HDMI seam-
less matrix with multi-view tiling,”
says Paul Hagen, in charge of tech-
nology and sales installations with
Site On Sound, the Fargo, ND-based
AV specialists that installed and inte-
grated the new videowall. Pulling out
an iPad, Hagen quickly glides through
the process of reconfiguring the vid-
eowall by simply swiping and tapping
among various preset configurations
using Key Digital’s Compass Con-
trol Pro software, moving from eight
discrete video sources to two side by
he Dakota Magic Casino Resort, in Hankinson, North side, and everything in between, on what he describes as “the largest
ALWAYS ON
he recently opened Sportsbook Bar and Grill in Highlands budget, since it relies on Cat6 cables and requires minimal rack compo-
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WALKING
THE TALK
NAB HQ connects with digital signage
By George Winslow and Paul McLane
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he National
T
Association of
Broadcasters has
integrated more
than 200 cutting-
edge displays from LG Business
Solutions in nearly every part of its
new headquarters in Washington
D.C., including a 22-foot-wide by
20-foot-tall 2mm pixel pitch LG
LED Signage curved video wall in
the first floor lobby that’s visible
from the street, and a transparent
LG OLED video wall that allows
viewers to literally see through video
messaging to an extraordinary view
of the nation’s capital
When the National Association of Broad-
casters (NAB) decided to build its new
headquarters on a high-traffic corner on
Washington D.C.’s South Capitol Street, the
premier trade association for broadcasters
wanted to make a strong statement about the
key role of television, radio, and new media in
21st Century America.
“We want to send a message that we rep-
resent an industry that is on the cutting edge
across the board, from public policy to pro-
gramming to technology,” NAB vice president
Michael Tow said. “As a facility promoting the
broadcast industry to policymakers and the
public, we saw a need to have a large format
display in the main lobby acting as a landmark
for the community that says ‘those are the
broadcasters.’ With so much car and foot traf-
fic passing by the building’s lobby windows
on a daily basis, we recognized that a large,
curved LED Signage wall makes a powerful
statement that NAB and the broadcast indus-
try are focused on the future and utilizing the
most innovative technologies available.”
As part of the installation, LG Business
Solutions worked with technology solutions
provider Diversified and audiovisual consul-
tant Miller, Beam, and Paganelli.
©Z.Miller Photography, LLC
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After stepping out of the elevator into the lent canvas for meeting information, company NAB occupies six floors in total, and on
10th floor lobby, guests and colleagues are updates and other internal communications. floors five through nine, visitors and employ-
greeted by a transparent LG OLED video wall “The transparent LG OLED video wall ees are greeted by a 65-inch 4K Ultra HD
that allows viewers to literally see through is the kind of technology the phrase ‘show- (UHD) display showing NAB messaging
video messaging and TV content to the stopper’ is meant for,” said Michael Burn- when they exit the elevator.
extraordinary view of the nation’s capital. stein, vice president of Diversified. “NAB Nearly every area and room contains digital
The 2x3 panel video wall, which com- and Diversified have long-running relation- displays, including 10 executive offices and
prises six 55-inch transparent OLED panels ships with each other, as well as with LG, and 12 team rooms that each house a 43-inch LCD
for a total screen size of 144 inches measured after sampling the company’s latest releases display, and a CEO Team Room that includes
diagonally, has the capability to display live and learning about specifics like pixel den- the same 65-inch 4K UHD model located at
TV programming and NAB messaging as one sity and pixel pitch at InfoComm, we knew it each floor’s elevator bank. Five conference
large image or as six separate screens running could provide the types of eye-catching digi- rooms contain 65–inch 4K UHD displays, the
different content simultaneously. The video tal experiences we envisioned to highlight the Gordon H. Smith Conference Center (named
wall is flanked by vertically mounted, 86-inch headquarters while remaining cognizant of for Sen. Smith, former NAB President &
LG Ultra-Stretch displays that make an excel- our budget and needs.” CEO) goes big with an 86–inch 4K UHD dis-
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play, and the fifth-floor boardroom features a The IT Counter-Intelligence Center has three NAB employees.
huge 98-inch 4K UHD LED display. 49-inch LCD displays. In two Project Rooms “From an architectural standpoint, we wanted
In addition to the LED Signage and trans- and the Conventions Open Team Room, NAB to merge the interior technology with the build-
parent OLED video walls, the 10th floor NAB chose to install LG’s 65-inch Interactive Digi- ing’s excellent views of the Capitol, as well as
Hall of Fame video wall composed of five ultra- tal Boards, enabling workers to save and share create public visibility from outside the build-
narrow-bezel 55–inch 4K UHD LED displays meeting information, present multiple images ing,” said John Paganelli, principal at Miller,
arranged in a 5x1 configuration, shows high- or pieces of information with the ability to edit Beam, and Paganelli. “Once we saw and expe-
lights from the colorful history of broadcasting. it on-screen, and even provide webOS 3.0 col- rienced LG’s transparent OLED technology, we
The Multi-Purpose Room is also on the 10th laboration options that don’t require a PC. knew it would make an excellent showcase piece
floor, in which another LG LED Signage video Yet another video wall is located in the and help achieve the futuristic digital aesthetic
wall provides a bezel-free 1.8mm pixel pitch fifth-floor Technology Showcase, using four NAB strived for. From there, we recognized the
UHD display that’s 32 feet wide and six feet tall. 55-inch 0.44mm bezel monitors to create a impact a large lobby display could have in such
NAB’s fitness center utilizes two 55-inch 2x2 video wall. a high-traffic area and determined that LG’s
LCD displays, and the Cafe on the ninth-floor The headquarters also has 150 34-inch curved LED Signage technology was the most
features nine 55-inch UHD LED monitors. curved ultra-wide LG monitors on desks of impressive way to attract the public’s eye.”
Also on the 10th floor is a large multi-purpose Conference Center that can broadcast technology and broadcaster innovation.”
be divided into three rooms with drop-down walls, shown above. The large lab room has equipment for testing and research work in both
One end of this room is dominated by an LG LED Signage UHD video video and radio.
wall. It is 32 feet wide, gulp. A boardroom on a different floor has a 98-inch When looking to
version. While taking us around, Michael Tow, NAB senior VP of IT, used his relax, staff or visi-
laptop to demonstrate how easily a user can change the graphics or videos tors can head to this
on this or any screen in the place. 9th-floor café area
Clearly this would be a great place for business meetings. (During our at right. Visible in
visit, the NAB staff was preparing to host the General Assembly of AIR IAB, the photo are banks
the International Association of Broadcasting.) of TV monitors that
On the fifth-floor is the NAB Innovation Center, which comprises the NAB hang above the coffee
Technology Lab, another conference room and the new NAB media produc- machine and other
tion facility. amenities, playing
The production facility will be used to create national spots, branded various broadcast
educational content, PSAs, podcasts and material for NAB events and trade channels.
shows. Radio World and TV Tech were among the first visitors. Our thanks to Ann Marie Cumming, Zamir Ahmed and Alex Siciliano of the
Nearby is the new home of the NAB Technology Lab. NAB communications team for taking time to show us around.
Its mission statement hangs on the wall: “The NAB Technology Team —Paul McLane
serves the members and the National Association of Broadcasters as the
trusted resource for technical expertise and guidance. We provide leadership
as technology innovators, educators and advocates. We work to strengthen
*More Online
See Paul McLane’s full tour at https://www.radioworld.com/columns-and-views/from-the-editor/
current broadcast services and to foster new media opportunities.” check-out-nabs-beautiful-new-headquarters.
A more succinct motto hangs on another wall: “We improve lives through
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HIGH-IMPACT
VIDEO DISPLAY PRODUCTS
PLANAR LUMINATE PRO SERIES
This series is intended to thrive in indoor or outdoor
environments with high ambient light or direct
sunlight. Outdoor models feature up to 5,500-nit
brightness that makes them shine even in direct
sunlight. They are available in five different pixel
pitches from 2.9 – 10.4 millimeters to suit applica-
tions with viewing distances as close as 16 feet.
The displays are designed to withstand the weather
and continue high performance even in extreme
temperatures. A protective treatment guards LEDs
from dust and moisture, earning the Planar Lumi-
nate Pro Series outdoor models an Ingress Protec-
tion Rating of IP65. Planar Luminate Pro Series
outdoor high-brightness LED video wall displays
can be tailored for creative video wall applications
that can be hung, wall-mounted, floor-mounted
and faceted to form curves.
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HIGH-IMPACT
VIDEO DISPLAY PRODUCTS
PEERLESS-AV XTREME HIGH BRIGHT OUTDOOR
DISPLAY
InfoComm 2022 saw the first-time US showing of the 75″ Xtreme High
Bright Outdoor Display with new generation 65″ and 55″ display mod-
els that will all be launching later this year. Designed for all-weather,
extreme temperature applications, these new models retain a high-end
ingress protection (IP) rat-
ing and award-winning
feature set with mechani-
cal and operating system
enhancements. The new
models are fan-cooled and
PEERLESS-AV NEPTUNE PARTIAL SUN include a patented thermal
InfoComm 2022 saw the debut of the latest edition to the Neptune exhaust system that keeps
lineup, the Neptune Partial Sun Outdoor Smart TV. Available in 55″, internal components cooled
65″, and 75″, the Neptune Partial Sun Series offers a maintenance-free in extreme heat. They also
design and can withstand harsh weather conditions, while still offering include a gyroscopic sensor
high performance color and video quality from any viewing angle. Ideal that detects any movement of
markets for this solution include hospitality, stadiums, and other light the display and sends an alert to
commercial applications. warn of potential tampering or theft.
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HIGH-IMPACT
PRODUCTS VIDEO DISPLAY
ABSEN CLEAR COBALT MICRO LED
Absen spent five years developing the premium Absen Clear Cobalt series Micro LED. Debuted last
fall, this high-quality, stable product incorporates inverted COB encapsulation technology and the
HDR 10 core algorithm. Adopting the all-black coating technology and the black level correction
technology, the product claims an excellent display effect of ultra-black surface, high brightness,
and high contrast ratio. It is damp-proof, dust-proof, abrasion-proof, and oxidation-resistant, with
electrostatic prevention and blue-ray prevention. The product has multiple indoor use cases including
high-end conference rooms, control rooms, radio and television studios, and luxury homes.
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HIGH-IMPACT
VIDEO DISPLAY PRODUCTS
CHIEF IMPACT OUTDOOR KIOSK
Chief has debuted an outdoor kiosk. The new Impact Outdoor Kiosk
adds another level of flexibility to the digital signage enclosure
market. This sleek yet robust design features outdoor rated paint, is
wind tested up to 150 mph, and has convenient AV device storage
that is IP54 rated to endure harsh outdoor conditions. Ample stor-
age areas include a Lever Lock panel, compatible with Forward
AV Mounting clips for fast and easy device mounting. A fan and
active cooling vents keep components at stable temperatures and
functioning optimally with Middle Atlantic accessories including
R-LINK Power Management and UPS devices.
LG CLOI GUIDEBOT
LG CLOi GuideBot is LG Business Solutions USA’s first multi-purpose customer service robot, which is designed to
provide wayfinding, enhanced security, powerful advertising opportunities, and valuable data on interaction times and
usage. The robot’s friendly digital face, responsive voice activation, and two large touch screens are designed to revo-
lutionize the customer experience virtually everywhere from museums and convention centers to movie theaters and
hotels. The GuideBot is the latest addition to the LG CLOi family of autonomous service robots and is first to tackle
complex user interactions like answering voice questions, accompanying guests to their destination and tracking how
many times a motion-activated advertisement is displayed in a day.
OPTOMA ZU920ST
At 9800 lumens with 4K and HDR compatibility, this short throw projector
features a dust-resistant IP5X-certified optical engine for 24/7 operation capa-
bilities for up to 30,000 hours in Eco mode. Other features include a motorized
zoom, full motorized lens shift, and built-in dual 10W speakers. Optoma pitches
it applications such as short throw digital signage, edge-blending and projection
mapping, simulation, and immersive installations. HDBaseT and LAN support
make this projector an affordable install-and-forget solution.
9000
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