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To cite this article: Silvia Rita Sedita & Roberto Grandinetti (2022): Beyond R&D: a
configurational approach to open innovation in the Veneto region, European Planning Studies,
DOI: 10.1080/09654313.2022.2114316
Article views: 72
1. Introduction
The debate on innovation in SMEs as the result of a systemic process dates to the litera-
ture on industrial districts, geographical clusters, and regional innovation systems. From
the seminal research of Becattini (1979) on Marshallian industrial districts to the more
modern approaches to the evolutionary trajectories of clusters (Sedita, Caloffi, and Laz-
zeretti 2020) and the investigations of the complex network structure of regional inno-
vation systems (Asheim and Gertler 2005; Cooke 1992; Cooke, Gomez Uranga, and
Etxebarria 1997), many scholars have opened the black box of localized forms of inno-
vation (Maskell and Malmberg 1999). They are generally based on a complex network
of information and knowledge flows, where the heterogeneity of roles of actors within
the network foresee the innovative capacity of local firms as the result of different rela-
tional geometries, where the one-fits-all model does not apply.
In the field of innovation management studies, the tendency of some firms to build
external networks of collaborations and modify their business model accordingly is at
the core of the open innovation (OI) model proposed by Chesbrough (2003). As more
CONTACT Silvia Rita Sedita silvia.sedita@unipd.it Department of Economics and Management, University of
Padova, Via del Santo 33, 35123 Padova, Italy
© 2022 Informa UK Limited, trading as Taylor & Francis Group
2 S. R. SEDITA AND R. GRANDINETTI
literature on the phenomenon has emerged (Chesbrough 2006; Laursen and Salter 2006;
Dahlander and Gann 2010; Öberg and Alexander 2019; West and Bogers 2014), it has
begun to be understood as ‘a distributed innovation process based on purposively
managed knowledge flows across organizational boundaries, using pecuniary and non-
pecuniary mechanisms in line with each organization’s business model’ (Chesbrough
and Bogers 2014, 17). Empirical research has shown the positive relationship between
open innovation strategy and innovation performance, also with specific regard to
SMEs (Brunswicker and Vanhaverbeke 2015; Saunila 2020; Vanhaverbeke 2017),
which, due to their small size and related resource constraints, are not able to cover all
the innovation activities necessary for successful innovation in-house (Edwards, Del-
bridge, and Munday 2005; Macpherson and Holt 2007).
However, existing studies of the OI orientation of SMEs generally neglect the systemic
nature of the innovation process, which necessarily combines different collaborations in
ways that are specific to the industry, the geographical area, the socio-economic and pol-
itical context, and the firm’s resources and strategy (Edquist 1997; Lundvall 1992). The
latter are strongly affected by the company’s stage of development: while pioneering
small high-tech firms tend to collaborate with universities, research centres, and suppli-
ers, demand-driven SMEs prefer to interact with users and customers (Brunswicker and
Vanhaverbeke 2015).
Some studies on industrial clusters have shown that local firms can find multiple inno-
vation partners within and sometimes outside their cluster (Belussi and Sedita 2012;
Grandinetti 2019) or region (Belussi, Sammarra, and Sedita 2010).
Nonetheless, existing academic contributions, both in the realm of innovation man-
agement and economic geography, have devoted little attention to mapping the existence
of multiple equally successful combinations of collaborations, focusing instead on the
outcomes of each type of collaboration taken in isolation. Most existing empirical con-
tributions focus on the identification of innovation champions or of the most successful
collaborations for innovation, failing to account for the importance of firm heterogeneity
and contextual factors, which require the detection of multiple OI models (Speldekamp,
Saka-Helmhout, and Knoben 2020a, 2020b).
To address this limitation in the literature, we explore how multiple collaborative
network configurations (including relationships with suppliers, knowledge-intensive
business services, research centres, universities, customers, and competitors) lead to
high innovation performance among SMEs. We adopt a configurational comparative
approach, which, in combination with the OI framework, enables us to address two
important questions. First, is there a single most effective way of applying an OI strategy,
or are there multiple ways in which manufacturing SMEs can achieve high innovation
performance? Second, where multiple configurations of innovation drivers exist, how
do these drivers combine to positively affect innovation performance?
To empirically examine these questions, we perform a fuzzy set qualitative compara-
tive analysis (fsQCA) (Ragin 2000, 2008a) on an original dataset of 165 manufacturing
SMEs operating in Veneto, a region that is rich in SMEs and industrial districts (Apa
et al. 2021).
Since a configurational approach relies on a hybrid research design (Verweij and
Gerrits 2012), we use extant literature to deductively derive the factors that affect the
innovation performance of SMEs and inductively explore how they are configured in
EUROPEAN PLANNING STUDIES 3
beneficial for developing novel and complex innovations and markets (Zeng, Xie, and
Tam 2010).
Existing studies have demonstrated a generally positive link between the innovation
performance of SMEs and their collaborations with suppliers and clients, particularly
for new product development (Kaminski, de Oliveira, and Lopes 2008). However, less
is known about the combinatorial effect of numerous collaborations or whether collab-
orations within the value chain need to be supported by other types of collaborations to
be effective. Again, a configurational approach is suited to address these questions.
3. Research design
The empirical setting is the Veneto region, in the northeastern part of Italy, which counts
4,869,830 inhabitants, 429,779 firms (mainly small or medium companies –94.1% and
5.2% respectively), and 1,777,739 employees. It is among the most developed regions
in Europe in terms of employment rate and GDP per capita. The industrial structure
6 S. R. SEDITA AND R. GRANDINETTI
is particularly rich in SMEs, i.e. firms having less than 250 employees and either a turn-
over of less than €50 million or an annual balance sheet of less than €43 million (Euro-
pean Commission, 2017). Many of them are localized in clusters such as the sports
footwear district of Montebelluna, the women’s footwear of Riviera del Brenta, the
eyewear district of Belluno, the furniture district of Livenza, and the jewellry district of
Vicenza (Belussi and Sedita 2009; Camuffo and Grandinetti 2011). These are populations
of SMEs, in a specific and restricted territory, specialized in different stages of production
within one or related industries (Becattini et al. 2003). District firms realize their inno-
vation processes by recombining knowledge acquired via vertical and horizontal knowl-
edge flows (Malmberg and Maskell 2002). Although the Veneto region does not
correspond to a typical regional innovation system as defined in the literature (Cooke
and Morgan 1994), it is considered an innovative region because here innovation net-
works are critical drivers of regional innovation performance, and firms can rely on an
excellent pool of KIBS – knowledge intensive business services (Bettiol et al. 2013; De
Marchi and Grandinetti 2017). It represents an emblematic case of the regional inno-
vation model named ‘innovation without research’ (Apa et al. 2021; Colombo and Lan-
zavecchia 1997) because of its low public and private investments in R&D. In short, the
Veneto region is a suited empirical setting for the scope of our research.
The analysis was carried out on a sample of 165 manufacturing SMEs. A survey was
administered in the period December 2015 - January 2016, through a structured ques-
tionnaire, and was addressed to entrepreneurs or general directors of the firms using a
computer-based telephone interviewing method. The questionnaire collected infor-
mation on SMEs’ innovation activities during the period 2012–2014. To analyze the
data, we used fsQCA, which identifies combinations of explanatory variables (causal con-
ditions) that influence the levels of a dependent variable (outcome). The method over-
comes the limitations of conventional correlation analysis by allowing for causal
complexity, equifinality, and asymmetric relationships, thus considering the combination
(and not the individual impact) of a variety of causal conditions on an outcome (Ragin
2000).
By applying the fsQCA, we investigated the combination of innovation networks
(causal conditions) associated with high innovation performance (the outcome).
innovation resources (proxied by the size of the firm in terms of the number of employ-
ees), and R&D endowments (a dummy variable indicating the presence of a dedicated
R&D lab).
Regarding the variable AGE, we defined three groups of firms: those with less than 10
years (the threshold for full non-membership), those with 10–30 years (with 30 as the
crossover point), and, finally, those with more than 50 years (threshold for full member-
ship) of activity.
The variable SIZE represents the number of employees of the firm in 2014. Inspired by
the European Union’s definition of SMEs, we considered three subgroups of firms based
on the number of employees (10–49, 50–99, and 100–249 employees). Therefore, we used
the value 50 (small enterprises) as the threshold for full non-membership, the value 100
(medium-small enterprises) as the crossover point, and the value of 250 (medium enter-
prises) as the threshold for full membership.
The variable R&D indicates the existence of a dedicated R&D lab in the firm. It is one
of the most used measures of absorptive capacity (Cohen and Levinthal 1990). We cali-
brated R&D with 0 (indicating no R&D lab) and with 1 (indicating the existence of an
R&D lab).
3.4. Findings
The configurational analysis generates three solutions: a complex solution, a parsimo-
nious solution, and an intermediate solution. Table 5 represents a visual summary of
the results, which identifies eight equifinal combinations of causal conditions, meaning
that they can each obtain the same result (in this case, a high innovation performance).
Core conditions (which have a strong causal relationship with the outcome) are rep-
resented with larger dots and peripheral conditions (which have a weak causal relation-
ship with the output) with smaller dots (Fiss 2011). Operationally, core conditions are
those present in both the parsimonious and intermediate solutions, whereas peripheral
conditions are those that are only present in the intermediary solution.
Clients (CLI)
Suppliers (SUP)
Competitors (COMP)
Universities (UNI)
KIBS
R&D
AGE
Raw coverage 0.164 0.227 0.104 0.103 0.061 0.074 0.069 0.051
Unique coverage 0.037 0.078 0.017 0.015 0.006 0.019 0.015 0.028
Consistency 0.824 0.874 0.860 0.842 0.880 0.841 0.918 0.979
Overall solution coverage 0.404
Overall solution consistency 0.852
Note: Black circles indicate the presence of a condition, while circles with an X indicate the absence of a condition; large
circles indicate core conditions and small ones indicate peripheral conditions. Blank spaces refer to ‘do not care’
conditions.
Table 5 also reports some measures of fitness: the values for the raw coverage, unique
coverage, and consistency of each configuration and the overall solution. The raw cover-
age informs of the capacity of a given configuration to cover the outcome. The unique
coverage is the proportion of the outcome that is explained by a given configuration
alone (Ragin 2006). The consistency measure refers to the proportion of the outcomes
predicted by each configuration.
The solution coverage informs on the proportion of outcome cases that are explained
by the combination of all configurations. Finally, the consistency of the model represents
an overall measure of the fitness of the model, referring to the proportion of the outcome
that is predicted by the model. The overall consistency was 85%, which was above the
threshold of 80%, and the overall coverage was 40%, which was largely above the
threshold of 25% (Schneider and Wagemann 2012).
4. Discussion
Overall, the analysis provides robust and original evidence on the variety of equally
effective OI strategies associated with a high innovation performance of SMEs. Results
provide answers to our research questions by showing that 1) multiple combinations
of collaborations are equally associated with high innovation performance and that 2)
a given type of partnership never works alone but always in combination with other types.
Regarding the specific configurations revealed by the fsQCA, our findings point to
several interesting insights. First, for all configurations, collaboration with clients was
a core condition for achieving high innovation performance goals. This critical role of
clients as innovation partners is supported by several empirical studies that have
EUROPEAN PLANNING STUDIES 11
identified clients as actors with whom manufacturing firms and especially SMEs interact
and collaborate because they are carriers of knowledge relevant to the innovation pro-
cesses of their suppliers (De Marchi, Di Maria, and Ponte 2013; Faems, Van Looy, and
Debackere 2005; Sedita and Apa 2016; Tsai 2009; Zeng, Xie, and Tam 2010). The impor-
tance of absorbing knowledge from customers and, in some cases, co-producing inno-
vations with them has been documented not only concerning customers who use the
purchased products as inputs for their production processes but also in business-to-con-
sumer markets (Bogers, Afuah, and Bastian 2010), where end users often play the role of
innovation driver.
By contrast, in all configurations, collaborations with competitors were scarcely
exploited. The lack of relevance of this type of collaboration as an innovation driver
for SMEs finds support in the literature. While such collaborations may be beneficial
for a company carrying out basic research outside its boundaries, especially in pre-com-
petitive research programmes or co-production arrangements (Tether 2002), the
company may find it difficult to interact (Bacon, Williams, and Davies 2020) and feel
exposed to the risk of technology leakage (Ritala and Hurmelinna-Laukkanen 2013).
Even in industrial districts, where the potential for horizontal cooperation is very
high, given the geographical proximity and the information and knowledge flows that
enable district enterprises to imitate their neighbouring competitors, formal cooperation
is low (Camuffo and Grandinetti 2011; Malmberg and Maskell 2002).
We found that in four configurations (configurations 1–4), external innovation part-
ners were a substitute for internal R&D. This confirms that SMEs can achieve innovation
outcomes without investing directly in R&D (Rammer, Czarnitzki, and Spielkamp 2009;
Thomä and Zimmermann 2020). Importantly, these four configurations were those with
the highest raw coverage, that is, with the highest relative importance. Therefore, we
found strong support for the existence of innovation without (internal) research,
which has been associated with regions such as Veneto distinguished by a large preva-
lence of SMEs and industrial districts, i.e. regions for which the innovation pattern
has been called ‘grassroots’ (Asheim 2007; Cooke 1998). However, non-R&D SMEs are
not devoid of employees who engage full-time or at least part-time in innovation (Apa
et al. 2021; Hervás -Oliver et al. 2015; Rammer, Czarnitzki, and Spielkamp 2009). In
the non-R&D firms in our sample, these employees averaged 3.8 (in R&D firms, they
averaged 2.8, in addition to the 2.9 employed on average in R&D labs). Nevertheless,
this grassroots model cannot fully explain SMEs’ innovation strategies, since it coexists
with other OI configurations that require the presence of an R&D lab (configurations
5–8).
The group of non-R&D configurations can be further divided into two types.
Configurations 1 and 2 resemble the traditional grassroots way of achieving innovation
for manufacturing SMEs, which has a long history. It is rooted in a strong network of
cooperation with clients and suppliers, both of which are core conditions for the
outcome. Configurations 1 and 2 point to the presence of an OI system that is limited
to a supply chain, where the knowledge needed to develop innovations is produced
within the firms located at various points in the supply chain and through the vertical
relationships that connect them.
Configurations 3 and 4 represent a model of innovation organization in which vertical
collaborations are important; these collaborations are with customers in configuration 3
12 S. R. SEDITA AND R. GRANDINETTI
and with both customers and suppliers in configuration 4. They are complemented by
collaborations with KIBS, which are important actors in the OI landscape and appear
in both configurations 3 and 4 as a core condition for the outcome. The positive role
of KIBS in supporting SME innovation is reflected in previous studies of these service
providers (see Amancio et al. 2021 for a literature review). SMEs that are represented
by configurations 3 or 4 neither have internal R&D, nor relations with universities and
research centres as core or peripheral causal conditions. This means that collaborations
with KIBS are the only interface to knowledge sources otherwise not accessible directly by
the company.
The second set of configurations followed an innovation pattern that can be defined as
R&D-based since the presence of an R&D lab was a core causal condition for each of
them. Although their average raw coverage was markedly lower than that of the non-
R&D configurations, they demonstrate that SMEs can overcome the barriers to R&D
investments and become successful innovators (Rammer, Czarnitzki, and Spielkamp
2009). An additional element that distinguishes these configurations from the first
group is that they all demonstrate complementarity between internal and external inno-
vation resources. Regarding whether external sources are substitutes for or complemen-
tary to internal R&D – a question that has been a focus of debates on OI (Dahlander,
Gann, and Wallin 2021) – both answers find support in our research on SMEs.
Three of the four R&D configurations (5, 6, and 7) have in common the absence of
active collaboration with suppliers together with the presence of active collaboration
with customers as core causal conditions. By integrating the information obtained
from the questionnaire with other information acquired from the companies’ websites,
we found that structural factors accounted for this downstream–upstream asymmetry
of supply chain relationships. For instance, companies purchasing mainly standard
inputs are less likely to engage in fruitful innovation collaborations with their suppliers.
Configuration 5 had the lowest cooperation breadth and was based on the combination
of robust internal R&D and anchoring to the market through learning relationships with
clients. Configurations 6 and 7 also included cooperation with KIBS as a core condition.
Specifically, it is the R&D–KIBS coupling that characterizes these two configurations.
KIBS represent key players in the knowledge economy, being able to cherry picking
from dispersed sources of general scientific and technological information and
respond to local requirements and problems of client firms. By doing so KIBS work as
catalysts that bridge codified scientific and technical knowledge with tacit knowledge
and know-how, which is embedded in the daily practices of their client SMEs (Grandi-
netti 2018).
The role of KIBS as knowledge brokers has been proposed in many empirical studies
(e.g. Bettiol, Di Maria, and Grandinetti 2011; Miozzo et al. 2016; Pinto, Fernandez-Esqui-
nas, and Uyarra 2015) and confirmed by our findings. More specifically, in two of our
configurations (3 and 4), KIBS understand and satisfy the innovation needs of firms
enabling them to overcome cognitive constraints. In contrast, the fact that an internal
R&D structure is included among the causal conditions in both configurations 6 and 7 indi-
cates that our sample includes SMEs that can tackle innovative projects of a certain complexity.
Finally, configuration 8 captures the innovation modality of young or start-up com-
panies, which stand out from the other types of firms insofar as they are deeply
engaged in OI practices and in broad knowledge networks, where clients, suppliers,
EUROPEAN PLANNING STUDIES 13
KIBS, universities, and internal R&D labs are used in combination to create conditions to
enhance their innovation capacity.
Our findings offer key insights into the university–SME collaboration conundrum. In
the configuration where collaborating with universities is important for innovation (even
if it appears as a peripheral condition), the presence of an internal R&D lab and collab-
oration with KIBS give the firm the necessary absorptive capacity to benefit from aca-
demic knowledge (Spithoven, Clarysse, and Knockaert 2010). While it is without a
doubt that collaborating with universities and research centres can endow firms with
crucial inventive ideas and preindustrial knowledge (Brunswicker and Vanhaverbeke
2015), it is also true that such opportunities can only be exploited if the potential receiver
of this external knowledge possesses the ability to assimilate it by interacting with its
owner (also called absorptive capacity - Cohen and Levinthal 1990). While configuration
8 suggests that the R&D–KIBS association is a requirement for SMEs-university relation-
ships to be effective in supporting firm innovation, the existence of configurations 6 and 7
tells us that this is not enough. More in general, it should be emphasized that collabor-
ation with universities is a causal condition for the outcome in only one of the eight
configurations, the configuration with the lowest raw coverage, which represents a
‘champion’ of the OI paradigm. Firms in our sample have a limited propensity to collab-
orate with universities (less than one in five do so), something in line with the grassroots
model of innovation at the regional level (Asheim 2007), and the UI relationship does not
necessarily translate into superior innovation performance.
If on the one side, collaboration with universities is conspicuously absent in almost all
the configurations, on the other side, engagement with KIBS represents a core condition
in five of our eight configurations. Thanks to their work as knowledge brokers, some of
the knowledge produced in universities that is potentially useful for SMEs can find an
indirect channel to contribute to their innovation performance.
5. Conclusions
Our research is aimed at deepening the current understanding of the relationship
between OI strategies and SMEs’ innovation performance by providing original empiri-
cal evidence from a sample of manufacturing SMEs in the Veneto region. Previous inno-
vation management studies tend to limit their analyses to investigate the effects of each
type of innovation partner on innovation performance through regression analyses while
failing to capture whether and how these different external collaborations can be com-
bined in configurations that perform equally well in terms of innovation. Existing
regional studies omit a more granular analysis of the drivers of innovation performance
of regions, which is nonetheless highly dependent on the structure of the innovation net-
works of their firms.
To fill this gap, our research contributes to the innovation management and regional
studies literature by offering an alternative perspective of analysis of the study of the
relationship between OI strategies and the innovation performance of SMEs. Indeed,
our configurational approach enabled us, first, to point out different combinations of
external collaborations associated with similar performance outcomes and, second, to
identify matches between different causal conditions and thus to identify complementary
and substitution effects, as emerged in the discussion section.
14 S. R. SEDITA AND R. GRANDINETTI
Disclosure statement
No potential conflict of interest was reported by the author(s).
ORCID
Silvia Rita Sedita http://orcid.org/0000-0002-4589-6934
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