Copyright © 2022 by Climax

Members of Creatology Group™

We create seamlessly unified connection between brands
and consumers via our creatology solutions
The convergence of
 Omni-channels ideation & production for the
most ‘buzz’ projects of the year
2017 - 2022 (Ovaltine ‘Who Needs A Champion’ / Yomost ‘Do You Dare/
Cozy Launch“Off To Be On” / Biên Hoà Sugar ‘Proud
SugarCane’/G-Kitchen Tet‘Less Fore More’/ Suntory PepsiCo’s Tet
Promotion 2022

Expansion in both terms of scale & service

2014 - 2016 scope. 20 leading multinational & local
corporations under the belt
(Samsung | Unilever | Unicharm | Nestle | Honda| etc.)

Official retainer digital marketing

2010 - 2013 service provider for MNCs
(Samsung | Unilever | Castrol | SYM | Honda| etc.)

Implementation of Vietnam’s edgiest

2007 - 2009 digital campaigns in 2000s (Nescafe
‘Conversation’ / Closeup ‘Tìm Em Nơi Đâu’ )
Shared, loved, and awarded with AMEs.

Pioneer in interactive website development &

2006 brand identity design service
Mr. Minh Bui
C.E.O
Experiences: 19 years
Agencies: Founder of Group C
Clients: Coca-Cola, Samsung, Sony,
Honda, Pepsi, MeadJohnson, Castrol BP,
Standard Chartered,
FrieslandCampina, PNJ, Kohler, Nestle,
Acecook, Orion, Unicharm, Vinamilk, etc.
Ms. Giao Phan
Managing Partner
Experiences: 24 years
Agencies:
- Saatchi&Saatchi: 1996-2003,
- General Manager of Lowe Lintas from
2003-2012 & Managing
- Director of BBDO VN from 2012-2020
Ms. Thuy Anh Nguyen (Mic)
Planning Director
Experiences: 16 years
Agencies: JWT, Ogilvy Action, BBDO,
Climax
Clients: Suntory & PepsiCo, Thiên Long,
SCID, Visa, Knorr, Vinamilk, Gillette,
Verisign, Mercedes-Benz, Fonterra, KFC,
Pharmacity, Electrolux, Hewlett-
Packard, Unicharm, Oppo, Johnson &
Johnson, La Vache Qui Rit, etc.
Awards & Recognitions: AMEs x3, Lin's
Award, WARC Spotlight SEA Contributor
Ms. Quynh Anh Nguyen
Client Service Director
Experiences: 13 years
Agencies: Leo Burnett VN, Publicis VN,
BBDO VN, Climax
Clients: MSD, Organon, Suntory PepsiCo
(7Up, Mirinda, Revive), Visa, Oishi,
Verisign.
Awards: Agency of the Year (BBDO VN)
Ms. Anh Dao
Operations Director cum Experience
Officer
Experiences: 15 years
Agencies: LantaBrand, Climax Group
(Wizard, Climax)
Clients: Coca-Cola, Samsung, Sony,
Honda, Pepsi, MeadJohnson, Castrol BP,
Standard Chartered,
FrieslandCampina, PNJ, Nestle,
Acecook, Orion, Unicharm, Ban Viet
Bank, etc.
Awards: AME 2009, Shortlist Vietnam
Young Lions 2016
Mr. Quoc Lam (Kwok)
Creative Director
Experiences: 10 years
Agencies: Anymind, BBDO, Dentsu,
Lowe, Publicis, Climax
Clients: Nestle', Unilever, TH trueMILK,
Oppo, Unicharm, Suntory Pepsico, Sony,
Vinamilk, Sanofi, Servier, P&G,
Petrolimex, Masan, etc.
Awards & Recognitions: Shortlist Print
Adstars, Top 10 Viet Nam Young Spikes
2014, Gold Viet Nam Young Spikes 2015
Ms. Dung Luong
Account Director
Experiences: 7 years
Agencies: BBDO VN, Climax
Clients: Visa, Electrolux, Suntory
PepsiCo (Pepsi, 7Up, Mirinda, Sting),
Oishi, Huawei, Oppo, RealMe, Vsmart,
Bobby, Kido, G Kitchen, Dulux, etc.
Ms. Thu Le (Lu)
Account Director
Experiences: 9 years
Agencies: Isobar Vietnam, Climax
Clients: adidas, Coca-Cola, LG Essance,
VIB, Kido, EVA Air, Tan Hiep Phat,
Ovaltine, Triumph, Prudential, Generali,
Manulife, Motorola, Nokia, Heineken,
Sapporo, Hoegaarden, PNJ, Saigon
Tattoo Expo, Orion, FCV, Vinamilk, Moc
Chau Milk, Novaland, Cozy, Finhay,
Servier, Home Credit, Suntory PepsiCo
(Twister), Thiên Long, etc.
Mr. Quan Bui
Production Manager
Experiences: 11 years
Agencies: Climax Group (Wizard,
Climax)
Clients: Vinamilk, Servier, Orion,
Coca-Cola, Samsung, Bobby,
Honda, Toyota, CircleK, IDP, MG
Motor, Vinabeef, etc.
Mr. Tan Do
Product Owner
Experiences: 7 years
Company: Radius Online, CNC,
Lezo, Climax, Cubable
Product: Marketing Apps,
Marketing Automation, HR Apps,
Digital Brains Apps, etc.
Mr. Sang Nguyen
Growth Manager
Experiences: 10 years in Sales &
Marketing
Company: GHN Logistic, Climax,
Cubable
Fields: FMCG, e-Logistic, e-
Ditributore, Ecommerce, SAAS, etc.
Mr. Qui Nguyen
Technical Solution Manager
Experiences: 6 years
Company: Radius Online, CNC,
Lezo, Climax, Cubable
Product: Marketing Apps,
Marketing Automation, HR Apps,
Digital Brains Apps, etc.
Ms. Loan Nguyen
Business Operation Manager
Experiences: 4 years
Company: Top American
Corporation, Con Cung, YBM,
Cubable
 We reinvent multiple experiences that
transform brands, grow businesses and make lives better.

1
Attention-grabbing
Strategy & Big Idea 3
Purchase-Triggering
Pack Design
2
Commercial-Efficient
Social/Digital Campaigns
E-commerce / Performance
4
Consumer-Friendly
Tech Application
 We reinvent multiple experiences that
transform brands, grow businesses and make lives better.

1
Attention-grabbing
Strategy & Big Idea 3
Purchase-Triggering
Pack Design
2
Commercial-Efficient
Social/Digital Campaigns
E-commerce / Performance
4
Consumer-Friendly
Tech Application
Proudly Viet campaigns
Thiên Long unveiled DNA of Viet GenZ
Communication task / Been around long enough to be seen as a yesteryear
brand, Thiên Long aimed to resonate with GenZ without
compromising its distinguished equity – “Power of
Knowledge”.

Climax’s solution / ”Tri thức” + Khí chất” = “Tri chất”

Unearthing GenZ’s likes and dislikes, we arrived at a

truth that youngsters nowadays have been perceiving
intellect in a broader view and without judgment. And
thus, the rebranding campaign wholly embraced this
new school of thought.
 Hero video /

Mỹ Anh Hero Film 30s Tuấn Tài Hero Film 30s Hero Film Long form 60s
https://www.youtube.com/watch?v=jZ5ZIqEvcqk https://www.youtube.com/watch?v=P3e6NTwajGI https://www.youtube.com/watch?v=ZlGbFmTOVJg
Key visual /
Social post /
STING made GenZ tourists in their own city
Communication task / Coping with harsh competition from rising young energy
brands (Monster/ Warrior), Sting – with its new variant
– decided to facilitate an engaging through-the-line
activation to prove its efficacy purposefully.

Climax’s solution / We decided to gamify and turned the city into new a
playground. GenZ were invited to spot out and check in
at instagrammable spots around town with the energy
fueled by Sting product and brand spirit. Purpose stayed
true to its meaning. The campaign wasn’t another
frivolous game, but a cultural exploration nudge that’s
worth being a long-term platform.
 Music video /

WOWY X THỊNH SUY | KHU TÔI KHÔNG SỐNG | OFFICIAL MV

https://www.youtube.com/watch?v=T3hG7RCZdGY
Mirinda Soda Cream Blueberry
The Invasion Of “M”
Communication task / It’s another comeback of Mirinda with an exciting flavor
– Blueberry Soda Cream. The launch should gain good
impression and high trial intent among GenZ.

Climax’s solution / The combination of creaminess, tanginess and sweetness

in the new flavor was totally mind-blowing. We all went
‘mmmmmm’ at the tasting session. So, the big idea was
to show and tell teens how the new purple M might rule
their minds in witty fashion.
 TVC 30s /

Mirinda vị Soda Kem Việt Quất - Chua Ngọt Thơm Béo, Ngon Xoắn Lưỡi!
https://www.youtube.com/watch?v=SKEK8bmyRk4
Digital Key Visual/
New daily ritual made relevant with youngsters
TROPICANA TWISTER
Passport to everday success
Communication task / Youngsters know and drink Twister now and then. But
how to make Twister, a vitamin-C-rich and tasty juice a
daily habit?

Climax’s solution / Science proves that vitamin C and good mood are
connected. And when you vibe high, the magic around
you will unfold. Figuratively, ain’t Twister the passport to
daily success?
 TVC 30s /

NƯỚC CAM ÉP TWISTER

BỔ SUNG VITAMIN C, TƯƠI KHÔNG CẦN TƯỚI!
https://youtu.be/HY-xxJdkyiA
Key Visual/
Cozy
Zeitgeist for the multi-tasking Millennials
Communication task / Eco Tea Company has been leader in importing &
exporting tea products for 20 years, but their consumer
tea line – Cozy – was unknown to Vietnamese. How to
make Cozy brand and products appealing to Millennials
when they were really late comer in an established
market?

Climax’s solution / Cozy products are inherently harmonious, and hence the
brand wanted to remind Millennials about this value. A
Cozy me-time moment for regaining balance and
enthusiasm always makes sense after a maddening day.
Why not ‘Off’ for a short while to come back super ‘On’
after?
 Digital Clip

TẮT ĐỂ BẬT – COZY TEA VIỆT NAM

https://www.youtube.com/watch?v=RPB5lpmDRqU
Key visual
PR
Social post
Achievement
Mộc Châu Milk
Brand & Product Campaigns 2020 - 2022
Communication task / A prestigious dairy brand with a history of more than 60
years and has the longest history of operation in the
dairy industry in Vietnam. However, communication
activities are less dynamic compared to competitors in
the same industry. How to enhance the brand awareness
of MCM?

Climax’s solution / • Making the most of the superior Moc Chau origin.
• Thoroughly optimize and own the platform “Moc
Chau the Dairy Cow Paradise”
• Creating the foundation for the brand’s future to
continue to launch new products.
 TVC

THIÊN ĐƯỜNG BÒ SỮA MỘC CHÂU MILK BỘ ĐÔI MC-COLOS

THẢO NGUYÊN XANH, SỮA MÁT LÀNH TỪ THIÊN ĐƯỜNG BÒ SỮA MỘC CHÂU MILK
https://youtu.be/BBreQoq5tcw https://youtu.be/d6fX4DtVNjI
 Bumper 6s

Bumper 6s 2021 Bumper 6s 2021 Bumper 6s 2021 Bumper 6s 2022

https://youtu.be/hJIeoGmEd6M https://youtu.be/xKulZDBJAUU https://youtu.be/gDCa61YF5Ic https://youtu.be/uWnewL_S_Vo

Bumper 6s 2022 Bumper 6s 2022 Bumper 6s 2022 Bumper 6s 2022

https://youtu.be/U-Z6rAeJmp0 https://youtu.be/bLhrh_gvMsc https://youtu.be/gDCa61YF5Ic https://youtu.be/AzhXt_5RhCA
Social post
Social leadership position
for Vinamilk baby cereal with milk category
Sustained leader position in SEO/ SEM
segment for Vinamilk
 BACKGROUND
When it comes to build brand website,
what is usually done is having heavy
brand and product information content.
WEBSITE
SOLUTION
• We created a personalized website,
equipped with full, scientifically
trustworthy, accurate information that
enables Moms to get her own
knowledge that suits to each milestone
of her motherhood.
• We also added in personalized
checklists and applications in attempt
to give moms the best support
INSIGHT
Moms, especially pregnant moms, always
long for tailor-made helpful information
that best suits to her status. Beside, they
intend to be immune to brand-focused or
too general contents.
THE RESULT
• Averages minutes spent on the website
- 5 min 5 sec
• Frequencies of visiting back
Coding 36% of total
4% returned more than 9 times
6.5% of users read more than 9 pages
Vinamilk SEO - SEM
CONTEXT
In Vietnam, there is >14 search queries/s (> 36 million/ month) searched
about baby and milk related. Hence, making Google search, both SEO
and SEM, becomes a “must-win” platform for Mom and Baby diary
brands.
JBTD
Implement SEO and SEM plan to ensure the visibility, winning in search
SOV but still having the good traffic performance (from time on site to
bounce rate) for both Powder and Infant Cereal products of Vinamilk

RESULT
• Winning in Search SOV: average 43.66% SOV across all keyword
groups (88% for Brand kw, 60% for Product kw)
• Gaining average 400,000 traffic/ month with competitive CPC at
0.06$
• High quality traffic: 14.5% bounce rate, 46s time on site and 76%
visit rate
• Win over competitors (Friso, Enfa, Dutch Lady) in search result -
from SEO to SEM
• Having 211 selected keyword rank top 10 in SEO
BCM Solutions

Target Audience
People, 25+
Nationwide

Seo - Solutions Objective

Optimize for the website: https://ngaydautien.vn/
on google.com.vn to increase organic traffic.
Attract more audience and build Brand by create content
and optimize ranking

RESULT Solutions
Gain more than 500k organic new users in
Review and optimize the website for Google
10 months
SEO Standard.

Published useful articles on the website

Have 50 keywords related to campaign
“Servier – Ngay dau tien” on Top 10
ngaydautien.vn
Audit content & optimize on-page for more
than 500 pages on the website
ngaydautien.vn

Increase the backlinks to build trust for the

website on Google Search.
BCM Solutions

WEBSITE: sell.amazon.vn

SOW
SEO On Page.

...
SEO Off Page.
...

RESULT
Total Organic Monthly Organic Total
Keyword Traffic Backlinks
350 3.7K 9.59M

+
 We reinvent multiple experiences that
transform brands, grow businesses and make lives better.

1
Attention-grabbing
Strategy & Big Idea 3
Purchase-Triggering
Pack Design
2
Commercial-Efficient
Social/Digital Campaigns
E-commerce / Performance
4
Consumer-Friendly
Tech Application
TET are our sweet spots
‘Less Is More’
secured 1b. value of Tet meals

With Thật/ Genuine as brand equity, GKitchen puts true value

offered to consumers forefront – from the nature of its quality
and convenient packaged food portfolio, to the practical act of
kindness to the underpriviledged.

The campaign idea checked all boxes for the first ever
Gkitchen participating in Tet warfare.

Commercial and CSR achievements spoke for the success itself:

• Funded 1b. VND value of quality meal for the poor
• #8 ranking on YouNet social Tet chart ’21
 Digital Clip

Tết này cùng G

BỚT mà chẳng vơi, sẻ chia THÊM tuyệt vời
https://youtu.be/H2OzViHWF40
Pepsi/ Mirinda/ 7UP Tet ‘22

An Lộc Phúc Promotion was the first massive Tet promotion

from Suntory Pepsi Co. group.
The campaign managed to accomplish below criteria:
• Elevated a promotion campaign to a meaningful level
• Assured every brand equities retained in a 3-in-1 spot
• Owned 3 distinctive Tet devices for Pepsi/ Mirinda/ 7UP
 TVC 30s

ĐÓN AN LỘC PHÚC, RƯỚC PEPSI VÀNG

https://youtu.be/b1IvhgUymoU
La Vache Qui Rit / Con Bò Cười
Lunar New Year Campaign 2022
Communication task / Brand’s equity & connect with Tet factors, but TLC is lack
of compelling motive for consumption. Let make TLC’S
functional values (nutrition/ taste) fit the spirit of Tet to
drive sales.

Climax’s solution / TLC barrier with Tet to be solved by showcasing its Tet
relevancy vividly through functional offerings: The
Convenience | The Good Taste | The Nutrition. We finds
practical and relevant motivations TLC’s functional
benefits can tap in to trigger Tet consumption.
 TVC 45s

PHÔ MAI CON BÒ CƯỜI | BỔ DƯỠNG THƠM NGON, CON ĂN SUỐT TẾT 2022
https://youtu.be/B7TS_clpsdM
Key Visual
Match benefits consumers seek from a family Tet food products
that TLC owned but been overlooked.
‘Happiness’ rescued Ovaltine favorability
Communication task / With little communication and innovation, Ovaltine is a
challenger brand in the Tonic Food Drink segment. Mums
find Ovaltine as ‘another chocolate-based milk’, without any
differentiated imagery lingering in mind. Therefore, the task
was to revamp Ovaltine’s image as a creative, fun and smart
brand that suits respective kids.

Climax’s solution / Championship vs. Happiness to raise awareness in hope of

saving ‘future adults’ some childhood
• All began with back-to-school poster series speaking
hearts and minds of less well-performing kids
• Social debate spiced up Milo vs. Ovaltine contrasting
pov billboards
• Ended on a high-note with Hàm Trần short film
celebrating moms who pursue their children’s happiness
PHIM NGẮN "CHO ĐIỀU CON THÍCH" | OVALTINE VIỆT NAM
https://youtu.be/xyv5STcc-O8
THE BRIEF
With little communication and innovation, Ovaltine is a
challenger brand in Tonic Food Drink segment. Mums find
Ovaltine as ‘another chocolate-based milk’, without any
differentiated imagery lingering in mind. Therefore, the
task was to revamp Ovaltine image as a creative, fun and
smart brand that suits respective kids.
STRATEGY
Nurturing kids is raising future adults. Sadly, from social
studies,’future adults’ are suffering mental disorder and stress due to
heavy study pressure.

Ovaltine is desperate to stop this disaster.

Through a social-led campaign, we took performance-driven parents

through guilt trip by showing the flip side of ‘championship’,
HAPPINESS, and opened an avenue of communication with purpose
for Ovaltine.

RESULTS
•Top 10 Outstanding Communication Campaigns in 2018 &
(Advertising Vietnam/ )
•~100,000USD-worth-of free-media, inc- TV (VTV / VTV1) & media
•10% volume share increased
 We reinvent multiple experiences that
transform brands, grow businesses and make lives better.

1
Attention-grabbing
Strategy & Big Idea 3
Purchase-Triggering
Pack Design
2
Commercial-Efficient
Social/Digital Campaigns 4
E-Commerce / Consumer-Friendly
Performance Tech Application
 SAPPORO | Awareness SOLUTION
BCM Solutions

. . .
. . .

4 9
+
 SAPPORO | E-COMMERCE SOLUTIONS
BCM Solutions

INCREASE ONLINE SALE REVENUE OPERATION OPTIMIZING

Expanding new sales channels Shipping

. . .
Media Approach. Customer Service.
. . .

Promotion scheme Inventory

Internal Hub Optimization
Delivery

FB Messenger Website GBN

5 0
+
BCM Solutions SAPPORO | E-COMMERCE SOLUTIONS

. . .
. . .

5 1
+
BCM Solutions SAPPORO | E-COMMERCE SOLUTIONS

. . .
. . .

5 2
+
BCM Solutions

Target Audience
Female, 25+
Income A, B.
Interest: Cosmetic.

E-COMMERCE SOLUTIONS Objective

As the target of going big on sales, Estee Lauder runs a
cost-efficient campaign to drive online sales on the e-
commerce platform Lazada during its Super Brand Day
24-hour shopping event.

. . .
. . .

Solutions

RESULT Creating a catalogue of its products on Lazada

8,2x overall return on ad spend for Super
Using Collaborative Ads to show product lines on Facebook.
Brand Day
Following Facebook’s best practices in setting up the Collaborative Ads,
3,9x return on ad spend from including using “purchase” or “add-to-cart” as a campaign objective to
prospecting audiences drive more sales
10,3x return on ad spend from
retargeted audiences

5 3 LINK: Facebook Case Study

+
 E-COMMERCE SOLUTIONS
BCM Solutions

. . .
. . .

5 4 LINK: Facebook Case Study

+
BCM Solutions

Target Audience
People, 18-40
HCM & HN
Interest: Tea, Healthy & Wellness,… /Coffee, Caffein,...

CPAS Objective
Raise awareness about packaged coffee of The Coffee House and tea bag
of Tearoma
Drive traffic to shop in Shopee, website Youshop.vn and fanpage
messenger to convert sales
Find method to optimize number of new buyer and cost per new buyer

. . .
. . .

Solutions

RESULT Creating a catalogue of its products on Shopee

Using Collaborative Ads to show product lines on Facebook
Gain nearly 1,000 new buyers in 2 months Following Facebook’s best practices in setting up the Collaborative Ads
Reduce cost per new buyer by 42% in 2 months Retargeting view content & ATC users

3x return on ad spend from Shopee onsite Lookalike Purchase users

search and discovery ads Use onsite search and discovery ad on Shopee to catch more traffic and
convert to sales
Change promotions and content regularly to trigger users buying

+
 . . . BCM Solutions

6 1
+

. . .
 We reinvent multiple experiences that
transform brands, grow businesses and make lives better.

1
Attention-grabbing
Strategy & Big Idea 3
Purchase-Triggering
Pack Design
2
Commercial-Efficient
Social/Digital Campaigns
E-Commerce / Performance
4
Consumer-Friendly
Tech Application
HOEGAARDEN sported free-spirited look and
feel this season of love
YOMOST pack improvisation drove sale
significantly in 2-consecutive-years
OVALTINE delighted mums and kids
from both visual and meaning aspects
 We reinvent multiple experiences that
transform brands, grow businesses and make lives better.

1
Attention-grabbing
Strategy & Big Idea 3
Purchase-Triggering
Pack Design
2
Commercial-Efficient
Social/Digital Campaigns
E-commerce / Performance
4
Consumer-Friendly
Tech Application
 Our tech services

01 02 03 04 05
Advertising Digital Advertising Digital Digital Technology Websites, Microsite, Mobile Apps
Production Planning Production Execution Consultant Landing pages

06 07 09 08 10
UX / UI Consultant UX / UI Design CMS & Content Mobile commerce & E- Omni Channel & CRM
Management commerce
Case Studies
Our solutions in making real impacts for business.
With a desire to become a creatology agency, practicing digital transformation concept is the most essential mission of Climax. We converge
on data, media, technology, and creativity; therefore, we reinvent experiences that transform brands, grow businesses and make life better.
In a contemporary business environment, digital transformation in Vietnam step by step involves the use of technology to radically improve
performance or the reach of business, enhancing the connection between an organization and its stakeholders. Therefore, we can help our
clients to:
● Transform Processes
● Transform Operations
● Transform the Customer Experience

We are
a creatology
agency™
04. Case Studies
Kimberly Clark
Retailer Web Application
Is this the right time to bring retailers/ shop owners to digital?
The Brief: The digital age in Vietnam is no longer at the
beginning, but at the peak of its development, not only are young
users joining the mobile trend, but almost everyone can own a
smartphone. At the same time, the need for a revenue
management system to replace traditional ledgers has also
increased to small shop owners. Kimberly Clark, with its two
product lines of sanitary pads and diapers, also wants to build a
mobile platform to synthesize all official information to business
partners to simplify revenue management, visualization in the
promotion guidelines, and convenience in product information
searching.
Scope of work: Business Analysis, CX Consulting, UX - UI Design, Web-Application Maintenance
Strategy: Understanding the truth that Zalo has become the most
popular information and communication gateway to the target
users - Climax proposed a solution to integrate Zalo notification
service and the Retailer web application. The website
containing the retailer’s content that we designed is published in
the form of a mobile site only and incorporates the latest updated
links in Kimberly Clark's Zalo official account. As a result, users
only need to follow this Zalo account of KC and always receive the
latest notifications about product updates as well as their revenue
through the links they are notified.
01
Result: From using a user's familiar experience on
Zalo to lead into KC's retailer information system,
Climax is proud to provide KC with a digital
transformation solution for these particular users
without any training efforts. As a result, retailers
have been optimized by transform operations, and
KC transforms their partner working processes.
We are
a creatology
agency™

Pharmacity
Customer-centric Experience
Comprehensive transformation to meet the needs of pharma customers
The Brief: Pharmacity is Vietnam’s largest pharmacy retail chain,
with more than 280 stores across the nation. Not only does it
explode and reach customers through traditional advertising and
sales channels, but digital is also the place where they want to
appear and build relationships with potential customers.
Scope of work: CX Consulting, Frontend Development, Digital Communications, SEO
Strategy: Acknowledge that user data is a means for businesses
to analyze, understand behaviour as well as have a direct
approach to shorten the time of user interaction to what they really
need. With technology becoming pervasive and accessible,
customers and prospects prefer to interact using different
touchpoints. Climax proud to be the CX consultant for Pharmacity
to intertwine retail analytics data and creative power, to provide
consistent customer experience from communication
engagements to e-commerce experiences with the website
and Mobile website named Extra Care.
03
Result: Pharmacity is the first pharmacy retailer in
Vietnam applied to transform customer experience
with their Omni platform and become dominant in
their industry. Never before it was possible to
integrate all the disjointed channels and provide a
superior CX for this potential market. Thanks to the
highly optimized and scalable omnichannel platform,
the idea of CRM in Pharmacity and medicine
consumers is being redefined after this revolution.
We are
a creatology
agency™
01.
VP Bank Website
E-COMMERCE & PERSONALIZATION BANKING

Scope of work

• Consult - UX/UI

• Design - UI/UX
02.
True Money App
E-WALLET MOBILE APP - REVAMP UX/UI

Scope of work

• Consult - UX/UI

• Design - UI/UX
03.
Ban Viet Bank
DIGITAL BANKING MOBILE APP - UX/UI

Scope of work

• Consult - UX/UI

• Design - UI/UX
04.
Honda Website
AUTOMOBILE PRODUCT PAGES

Scope of work

• Design - UI/UX

• Front end

• Back end
05.
Honda Airblade
MOTORBIKE PRODUCT PAGES

Scope of work

• Design - UI/UX

• Front end

• Back end
06.
Vinamilk Website
CORPORATE WEBSITE & PRODUCT PAGES

Scope of work

• Design - UI/UX

• Front end & Back end Development

• Content Management

• Maintenance
07.
PebSteel Website
CORPORATE WEBSITE

Scope of work

• Design - UI/UX

• Front end & Back end Development

• Content Management

• Maintenance

• SEO

• EDM
08.
TTC Group
CORPORATE WEBSITE

Scope of work

• Design - UI/UX

• Front end

• Back end
09.
TTC - Cocoxim
INTERNATIONAL WEBSITE

Scope of work

• Design - UI/UX

• Front end

• Back end
10.
Earable
CORPORATE WEBSITE + ESHOP

Scope of work

• Design - UI/UX

• Front end

• Back end
11.
Bobby Mom
MATERNITY – MOBILE APP

Scope of work

• Design - UI/UX

• Front end & Back end Development

• Content Management

• Maintenance