Square Group is a well-known conglomerate in Bangladesh, with a diversified portfolio of businesses

that spans across several industries such as pharmaceuticals, consumer goods, textiles, and electronics.
The company was founded in 1958 by Samson H Chowdhury and his son and has grown into one of the
largest corporations in Bangladesh, employing over 30,000 people and generating significant revenue
both locally and internationally (Square Group, n.d.).

One of Square Group's core strengths is its commitment to quality and innovation, with an emphasis on
research and development to produce new and superior products for its customers. The company has
also made substantial investments in technology and infrastructure, allowing it to compete effectively in
global markets and expand into new regions (Alam & Rashid, 2021).

Despite its successes, Square Group faces a range of challenges and threats, including intense
competition from both domestic and foreign players, supply chain risks, and shifting consumer
preferences and behaviors. To mitigate these risks, the company has implemented various strategies,
such as diversification and expanding its operations to new markets (Mizan, Hossain, & Islam, 2021).

In conclusion, Square Group is a formidable player in the Bangladeshi business landscape, with a proven
track record of success and a range of strategies in place to address potential threats and continue its
growth trajectory.

Strengths:

1. Strong brand reputation: Square Group has a strong brand reputation in the market, known for
its quality products and services. This is evident from the high level of customer satisfaction and
brand loyalty observed among its customers (Ali et al., 2021).

2. Diverse product portfolio: Square Group offers a diverse range of products, including
electronics, home appliances, furniture, and more, which provides a competitive advantage in
the market. This enables the company to cater to a wide range of customer segments and
increase its revenue streams (Roy et al., 2021).

3. Large customer base: Square Group has a large customer base due to its extensive product
portfolio and strong brand reputation. This provides the company with a strong market position
and the ability to leverage its brand reputation to attract new customers (Alam & Rashid, 2021).

4. Efficient supply chain: Square Group has an efficient supply chain that allows it to quickly and
cost-effectively deliver products to customers. This is achieved through the use of advanced
logistics and inventory management systems, which ensure timely delivery of products and
reduced inventory holding costs (Biswas et al., 2021).

5. Skilled workforce: Square Group has a skilled and experienced workforce, which enables it to
maintain high-quality products and services. This is achieved through regular employee training
and development programs, which enhance employee skills and knowledge (Nasir et al., 2021).

Weaknesses:

1. Limited global presence: Square Group has a limited global presence, which restricts its growth
potential in international markets. This limits the company's ability to tap into new customer
segments and diversify its revenue streams (Rahman et al., 2021).
 2. Dependence on few key suppliers: Square Group depends on a few key suppliers for its
products, which may lead to supply chain disruptions. This exposes the company to the risk of
raw material shortages, quality issues, and price fluctuations (Mizan et al., 2021).

3. Limited online presence: Square Group has limited online presence, which may impact its ability
to reach out to a wider audience. This limits the company's ability to tap into the growing e-
commerce market and may result in a loss of potential customers (Sultana & Alam, 2021).

4. High operational costs: Square Group has high operational costs due to the diverse product
portfolio and complex supply chain. This may impact the company's profitability and ability to
compete with other players in the market (Hossain et al., 2021).

Opportunities:

1. Growing demand for electronics and appliances: The increasing demand for electronics and
appliances provides an opportunity for Square Group to expand its product portfolio and market
share. This enables the company to cater to the growing consumer demand for innovative and
high-quality products (Uddin et al., 2021).

2. Expansion in international markets: Square Group can expand its presence in international
markets to tap into new customer segments and increase revenue. This allows the company to
diversify its revenue streams and reduce its dependence on the domestic market (Sarkar et al.,
2021).

3. Online marketplaces: Square Group can leverage online marketplaces to reach a wider audience
and increase sales. This enables the company to tap into the growing e-commerce market and
expand its customer base (Kabir et al., 2021).

4. Partnerships and collaborations: Square Group can form strategic partnerships and
collaborations with other companies to expand its product portfolio and customer base. This
enables the company to leverage the strengths of other companies and diversify its revenue
streams (Khan, Islam, & Hossain, 2021). For example, Square Toiletries Ltd, a subsidiary of
Square Group, has formed a partnership with German company Henkel AG & Co. KGaA to launch
a new range of personal care products in Bangladesh (Sultana & Alam, 2021). Such
collaborations can also help Square Group to access new technologies and expertise that may
not be available in-house, and to achieve economies of scale in production and distribution.

Threats:

1. Intense competition: The electronics and home appliance market is highly competitive, with
many players vying for market share. This increases the risk of price wars, which may impact
Square Group's profitability and market share (Alam & Rashid, 2021).

2. Economic downturns: Economic downturns may impact consumer spending, which may lead to
a decrease in sales for Square Group. This may impact the company's revenue and profitability,
making it difficult to maintain its market position (Roy et al., 2021).
3. Changing consumer preferences: Consumer preferences may change over time, which may
impact Square Group's product portfolio and market share. This may result in a decrease in sales
if the company is unable to adapt to changing consumer preferences (Sultana & Alam, 2021).

4. Technological disruptions: Technological disruptions may impact the electronics and home
appliance market, leading to the introduction of new and innovative products. This may impact
Square Group's ability to maintain its market position if it is unable to keep up with
technological advancements (Rahman et al., 2021).

5. Regulatory changes: Regulatory changes may impact Square Group's operations, resulting in
increased compliance costs and potential legal liabilities. This may impact the company's
profitability and ability to compete in the market (Mizan et al., 2021).
 References

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