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For many years, URC's goal has been to become the leading food and
beverage firm in the Philippines with a significant presence across the ASEAN
region. URC's footprint has grown throughout ASEAN and Oceania thanks to the
establishment of manufacturing facilities in China, Malaysia, Myanmar, Thailand,
Vietnam, and New Zealand. However, the company's Exports Division has also
been crucial in bringing URC's renowned products abroad. Through this division,
the rest of the globe may now enjoy the diverse portfolio of the company's
products that are of excellent flavor, quality, and value and discover what
generations of Filipinos have come to love. URC's extensive array of great taste,
quality, and value brands URC presently sells items such as Jack 'n Jill snacks and
pastries, Great Taste instant coffee, and C2 ready-to-drink tea to 38 countries
worldwide. As a result of the acquisition, URC's sales resources and production
capabilities will be optimized, allowing the firm to better support its current
distributors and retail partners in existing markets while also exploring new
business channels. URC's unified worldwide Exports section strives to increase
worldwide awareness of its brands and expand their global reach. Through its
unified Global Exports section, explore new markets, identify untapped
commercial potential, and promote organic growth. (Universal Robina
Corporation, 2019)