The Gokong-way

(Word Count: 545 words)

Globalization in this age provides lots of opportunities for companies all around

the globe, this means that even local brands and corporations here in the Philippines

have already adjusted themselves and have already started making their moves

globally to increase their influence worldwide. Corporations like Jollibee, Ayala, San

Miguel, and Liwayway are some examples of corporations that have a global reach,

wherein before, these corporations only focused on doing business and expanding

themselves locally, most of them proved themselves to be global corporations, which

would make the economy of our country grow as well. With this idea said, the

corporation I chose for this activity is the Universal Robina Corporation or also known as

URC.

The Universal Robina Corporation was founded on the year 1954, by Mr. John

Gokongwei, Jr., at that time the name of the corporation was Universal Corn Products

due to its primary production of glucose and cornstarch from corn mills. With the intent

to diversify, in the year 1961, the Consolidated Food Corporation was born, after this,

the Robina farms also starts to operate on poultry products in the year 1963. After

further expansion and integration in the late ‘60s, the Robichem Laboratories was

established with its goal of providing veterinary aid to farm businesses, in the ‘70s the

Robina Farms expanded as well. After a few years, in 1966, the Universal Robina

Corporation was established, with the Jack ‘n Jill brand under its supervision, the

company produced many local favorites such as Piattos and Max. As the years passed
by, the URC developed a lot more with the help of acquisitions, and in 2005, the

companies under it were slowly integrated and thus giving us the URC, we know now.

According to an article from Nikkei Asia (2022), the company has full-scale

operations in Thailand, Singapore, Malaysia, Vietnam, Indonesia, China, and Hong

Kong. This shows that the corporation not only deals with local production but also

international trade. With its Global exports division stationed in Singapore, it provides

service to customers around the globe with different teams handling four regions, these

regions vary from Asia, Europe, the USA, etc.

There are various attributes that the Universal Robina Corporation possesses,

these attributes are what distinguish it as a successful global corporation. Ever since the

production of the Blend 45 coffee or the “Pinoy Coffee”, the URC produced various

products that were known and are recognized by lots of Filipinos, most of these

products being crowd-favorites, this just means that the URC provides high-quality and

remarkable products to their consumers. A quality that the URC is also known for is its

diversity, the corporation provides not only food and beverages but also services

associated with renewable energy and agro-industrial products.

With the evident growth and expansion of the Universal Robina Corporation, it

proves that it has done its role in globalization and that by expanding its range of

business, it enabled the international acknowledgment they are receiving. In this sense,

we could take it as the URC being innovative and unique in terms of its products and

services, where soon, the company can grow even further and be popularly known

worldwide.