Jemaimah Ester B.

Gallana

Crossover Business Types

1. Jollibee Foods Corporation

With the success of its flagship brand, JFC acquired some of its competitors in the fast food
business in the Philippines and abroad. Global and Multinational type of corporation integrate
JFC to shape the ways the corporation is organized. Jollibee has a lot of expansions in China,
Brunei, Vietnam, United States, Canada and many more that made this a Global type of
corporation. And it also has a lot of subsidiaries not just in the Philippines but also across the
globe namely Jollibee, Greenwich, Red Ribbon, Chowking, Mang Inasal, Burger King
Philippines, Smashburger, Yonghe King, Hongzhuangyuan, Tortas Frontera, Panda Express, The
Coffee Bean & Tea Leaf although JFC own some of its share and even fully acquired most of
them, they still keep their brand or name identities separate. Many Jollibee branches are scattered
around the globe but some of them offer different menu based on their local or culture
preferences example of the menus are: Vietnam’s Chilli Chicken and Milk Tea, Kuwait’s Spicy
Chickenjoy with Kabsa Rice, UAE’s Chickenjoy with Biryani Rice, Macau’s and USA’s
Chicken Tenders. This aspect makes JFC as a Multinational type. While Transnational and
International type do not integrate JFC because they do not import and export goods since it was
highly perishable and they have centralized decision manner with decision-making powers in a
way JFC would hire managers that will operate the same as in the home country which is not a
characteristic of a transnational type of corporation.

2. Universal Robina Corporation

Through the years Universal Robina Corporation is one of the largest and successful branded
consumer of food and beverage product companies in the Philippines. URC is a core subsidiary
of JG Summit Holding which is the one of the largest conglomerates of the PSE. The
International, Global, and Multinational type of corporation are incorporated to crossover and
shape the ways the Universal Robina Corporation is organized. URC products are exported to
other markets like the US, Europe, Japan, Korea, the Middle East, and also in West African
countries like Ghana, and Nigeria through URC Thailand office hence this classify as
International. Second to integrate is the Global, URC has a lot of subsidiaries namely Griffin’s
Foods New Zealand snack giant, Snack’s Brand Australia, Nissin Universal Robina Corporation,
Danone Universal Robina Beverages, Inc, and many more. Lastly it will also fall as
Multinational type since URC established branches and operations to oversee the sales and/or
importing from that particular country. A lot of production sites not just in the Philippines but
also in China, Myanmar, Thailand, Vietnam, Malaysia and Indonesia, exclusive distributor
presence in Laos and Cambodia, as well as sales offices in Hong Kong and Singapore. But URC
Jemaimah Ester B. Gallana

cannot be classified as a Transnational corporation due to the absence of the characteristic

transnational possesses.