PRADO, Ellaissa Lei A.

BSBA FM 1-3

UNIVERSAL ROBINA CORPORATION

Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage
product companies in the Philippines and has a significant and growing presence in the ASEAN
markets. URC is among the Philippines' pioneers in the industry. It has been in operations for over
50 years since John Gokongwei, Jr. established Universal Corn Products, Inc, a cornstarch
manufacturing plant in Pasig, in 1954. URC is engaged in a wide range of food-related businesses,
including the manufacture and distribution of branded consumer foods and is also in
commodities. URC's brands are known and loved in the Philippines and are making their mark in
the international market as well. URC operates its food business through operating divisions and
wholly-owned or majority-owned subsidiaries that are organized into three core business
segments, namely, branded consumer foods, agro-industrial products, and commodity food
products. URC has built three strong regional brands over the years— Jack 'n Jill for snack foods,
C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee. These brands are becoming
popular across the ASEAN region.

John Gokongwei Jr., whose real name was John

Robinson Lim Gokongwei, was a well-known
businessman and entrepreneur from the Philippines.
John L. Gokongwei, Jr. founded URC in 1954 and has
been the Chairman Emeritus and Founder of URC
since January 1, 2002. He continues to be a member
of URC’s Board and is the Chairman Emeritus and
Founder of JG Summit Holdings, Inc and Robinsons
Land Corporation. He is currently the Chairman of the
Gokongwei Brothers Foundation, Inc., and a director of Cebu Air, Inc., Robinsons Retail Holdings,
Inc. and Oriental Petroleum and Minerals Corporation. He was elected a director of Manila
Electric Company on March 31, 2014. He is also a non-executive director of A. Soriano
Corporation. Mr. Gokongwei received a Masters degree in Business Administration from the De
La Salle University and attended the Advanced Management Program at Harvard Business School.
Among the well-known businesses that fall under the JG Summit umbrella are Universal Robina
Corporation, Robinsons Land Corporation, Cebu Pacific Air, and Robinsons Retail Holdings. During
World War II, he began his entrepreneurial career at an early age by trading and selling goods. His
business interests expanded significantly over the years. He established Consolidated Food
Corporation, which later merged with Universal Robina Corporation. Additionally, he ventured
into the aviation industry with the establishment of Cebu Pacific Air, and he also made substantial
investments in telecommunications through Digital Telecommunications Philippines. He built a
massive empire consisting of businesses in sectors such as food, beverage, clothing, aviation,
telecommunications, banking, energy, petrochemicals, and livestock farming. Though he
belonged to an affluent trading family, he lost all his wealth after his father’s death. Thus, in his
teens, he began trading on the streets of Cebu. He launched his first company, Amasia Trading, in
1946. Initially, he dealt in second-hand goods imported from the U.S., but after his family joined
in, he started dealing in beverages and cigarettes, too.

Lance Y. Gokongwei is the Chairman of URC. He is the President

and Chief Executive Officer of JG Summit Holdings, Inc. He is the
Chairman of Robinsons Retail Holdings, Inc., Robinsons Land
Corporation, JG Summit Petrochemical Corporation, JG Summit
Olefins Corporation and Robinsons Bank Corporation. He is the
President and Chief Executive Officer of Cebu Air, Inc. He is a
director and Vice Chairman of Manila Electric Company and a
director of Oriental Petroleum and Minerals Corporation and
United Industrial Corporation Limited. He is also a trustee and
secretary of the Gokongwei Brothers Foundation, Inc. He
received a Bachelor of Science degree in Finance and a Bachelor of Science degree in Applied
Science from the University of Pennsylvania. Mr. Lance Y. Gokongwei is the son of Mr. John L.
Gokongwei, Jr. and joined URC in 1988.

Business Type
Universal Robina Corporation (URC) in the Philippines is a branded consumer food and beverage
product company. It's actually one of the largest food and beverage companies in the country.
URC operates in three business segments: branded consumer foods, agro-industrial products, and
commodity food products. They're known for a variety of products, including snacks, candies,
biscuits, noodles, and ready-to-drink tea, among others.
Ownership Type
Universal Robina Corporation (URC) in the Philippines is a publicly listed company. This means
that its ownership is distributed among the public shareholders who own its common shares. The
company is listed on the Philippine Stock Exchange. However, it's important to note that a
significant portion of the company is owned by JG Summit Holdings, a conglomerate founded by
John Gokongwei Jr., as you mentioned earlier. This makes it part of one of the largest business
groups in the Philippines.

Business Size/Scope
Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage
product companies in the Philippines and has a significant and growing presence in the ASEAN
markets. URC is among the Philippines' pioneers in the industry. It has been in operations for over
50 years since John Gokongwei, Jr. established Universal Corn Products, Inc, a cornstarch
manufacturing plant in Pasig, in 1954. URC operates in three business segments, which are
branded consumer foods (BCF), agro-industrial products, and commodity food products. The BCF
segment manufactures and distributes a diverse mix of salty snacks, candies, biscuits, noodles,
and beverage products, and it contributes the majority of URC's sales. The agro-industrial
segment engages in hog and poultry farming, manufacturing and distribution of animal feeds,
glucose, and soya products. The commodity foods segment is involved in sugar milling and
refining, flour milling and pasta manufacturing, and renewable energy. URC has many popular
brands under its umbrella, including Jack 'n Jill, C2, Great Taste, and Nissin. The company has
expanded its presence outside the Philippines and is now in countries like China, Hong Kong,
Vietnam, Thailand, Indonesia, Malaysia, Singapore, India, Myanmar, Australia, New Zealand, and
the Middle East. In terms of financial performance, URC has consistently shown strong results. In
2020, the company reported a net sales revenue increase of 1.57% with a total revenue of
₱133.76 billion. Its total assets were reported at ₱130.77 billion. So, in a nutshell, Universal
Robina Corporation is a large-scale, multinational consumer goods company with a diverse
product portfolio and a strong presence in the ASEAN region.

Approximate number of employees and Any brunches

As of the latest information, Universal Robina Corporation has around 13,170 employees.
Universal Robina is based in Quezon City and as of 2018 has 19 production sites in the Philippines.
It also has production sites in China, Myanmar, Thailand, Vietnam and Malaysia.
Business Plan
One business plan of Universal Robina Corporation is focused on driving strategic partnerships
with key customers and executing better shopper plans with them. They have re-engaged their
key customers and are benefiting from aggressive growth rates. Another business plan of
Universal Robina Corporation, which was published in 2018, involves dividing their business units
and corporate center units. This allows the management of profit-generating activities to focus
on their respective areas, while the corporate side focuses on the overall management of the
corporation's prospects. You can find this business plan on Scribd: Business Plan For more
detailed information, you can also refer to a business plan of Universal Robina Corporation that
was presented to the University of Santo Tomas. This document provides insights into the
business plan of the company. You can access it on Studocu: Business Plan - Universal Robina
Corporation. Additionally, you may be interested in the strategic plan of Universal Robina
Corporation, which outlines their vision of becoming the best Philippine food and beverage
company with a strong presence in the ASEAN region. This plan emphasizes a wide portfolio of
brands, exceptional quality and value, efficient systems, and motivated people. You can find the
strategic plan on Scribd: Universal Robina Corporation Strategic Plan

Current Status of Universal Robina Corporation(URC)

In Q1 2023, URC reported strong performance with total sales of 39.8 billion pesos, representing
an 11% increase compared to Q1 2022. The company's profits also grew by 15% compared to the
previous year. You can find more information in the Q1 CY2023 Unaudited Results Investor
Briefing presentation on the URC website: Q1 CY2023 Unaudited Results Investor Briefing -
Universal Robina For a comprehensive overview of URC's financial performance, you can refer to
their annual reports. URC reported a 12% increase in its net income for 2022, reaching 14.5 billion
pesos. This growth was attributed to a strong topline, price increases, and cost-saving initiatives.
In the first nine months of 2023, URC's net income grew by 6% to 10.9 billion pesos, driven by
higher foreign exchange gains and finance costs. To access URC's SEC filings, including information
on changes in shareholdings and beneficial ownership.

One segment of the business plan of Universal Robina Corporation (URC) is focused on expanding
their international presence and growing their export business. URC aims to leverage their strong
brands and product portfolio to penetrate new markets and increase their global footprint. They
have identified key target markets and are implementing strategies to establish a strong presence
in those regions. Additionally, URC's website provides insights into their international operations
and the markets they serve.
Reference
URC Profile
https://www.urc.com.ph/about-us/profile
Famous People

https://www.thefamouspeople.com/profiles/john-gokongwei-21045.php

URC Doubles Net Income and Accelerates Growth

https://www.urc.com.ph/stories/corporate-news/urc-doubles-net-income-and-accelerates-
growth?ref=stories_feed_7

Financial Times

https://markets.ft.com/data/equities/tearsheet/profile?s=URC:PHS

Wikipedia
https://en.wikipedia.org/wiki/Universal_Robina - :~:text=US%24454%20million.-
,Presence,%2C%20Thailand%2C%20Vietnam%20and%20Malaysia.

Annual Report(2019)
https://www.urc.com.ph/annualreport2019/

Business Plan - Universal Robina Corporation (2018)

https://www.studocu.com/ph/document/pontifical-and-royal-university-of-santo-tomas-the-catholic-
university-of-the-philippines/bachelor-of-science-in-management-accounting/business-plan-universal-
robina-corporation/2050148

Universal Robina Corporation Strategic Plan

https://www.scribd.com/document/495572377/Universal-Robina-Corporation-Strategic-Plan

Q1 CY2023 Unaudited Results Investor Briefing - Universal Robina

chrome-
extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.urc.com.ph/uploads/downloadables/2023/
05/URC Q1 CY2023 Investor Briefing Presentation.pdf

URC Annual Reports

https://www.urc.com.ph/investors/urc-annual-reports

URC profit up 12% to P14.5B - BusinessWorld Online

https://www.bworldonline.com/corporate/2023/03/07/509031/urc-profit-up-12-to-p14-5b/
URC profits grow 6% to P10.9 B - Manila Bulletin
https://mb.com.ph/2023/11/9/urc-profits-grow-6-to-p10-9-b

Pictures
https://ph.linkedin.com/in/lance-gokongwei-609357251

https://news.abs-cbn.com/ancx/culture/spotlight/11/10/19/having-survived-challenge-after-challenge-
john-gokongwei-jrs-life-was-a-master-class-in-grit

https://en.wikipedia.org/wiki/Universal_Robina