RESEARCH METHODOLOGY

OBJECTIVES

1. To examine the factor influencing job retention in an organization.

2. To find individual factors leading employees to leave the organization.
3. To study the relationship between growth opportunities in an organization and employee
retention.
4. To find out factors which makes the employee work for the same organization.
5. To examine the relationship between level of satisfaction and employee retention.

ADVANTAGES

 Acknowledgement of various organizational retention strategies.

 Acknowledgement of organizational factors which lead an employee to leave

organization.

 Developed knowledge regarding opportunities of growth provided by an organization.

 Developed communicating skills while interaction with various employees.

 Understood the role of time management throughout the project.

LIMITATIONS

 The study was carried out only on certain number of employees.

 The employee were not ready to answer for few questions.

 Employees were not accurate in their responses.

 Time limitation didn’t allowed to go in the depth of the study.

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RESEARCH DESIGN

Descriptive research is defined as a research method that describes the characteristics of the
population or phenomenon studied. This methodology focuses more on the “what” of the
research subject than the “why” of the research subject.

The descriptive research method primarily focuses on describing the nature of a demographic
segment, without focusing on “why” a particular phenomenon occurs. In other words, it
“describes” the subject of the research, without covering “why” it happens. he term
descriptive research then refers to research questions, design of the study, and data analysis
conducted on that topic. We call it an observational research method because none of the
research study variables are influenced in any capacity.

Descriptive research is a quantitative research method that attempts to collect quantifiable

information for statistical analysis of the population sample. It is a popular market research
tool that allows us to collect and describe the demographic segment’s nature. In descriptive
research, none of the variables are influenced in any way. This uses observational methods to
conduct the research. Hence, the nature of the variables or their behavior is not in the hands
of the researcher.

RESEARCH INSTRUMENT
In quantitative, the instrument is independent of the research team and structured so it
collects valid and reliable data. A survey, questionnaire, or test exists separately from the
members of the research team and can collect specific data on a topic. Sometimes, you'll see
the term instrumentation.
The data is usually gathered using structured research instruments. The results are based on
larger sample sizes that are representative of the population. The research study can usually
be replicated or repeated, given its high reliability.

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DATA COLLECTION

PRIMARY DATA
Primary data is the kind of data that is collected directly from the data source without going
through any existing sources. It is mostly collected specially for a research project and may
be shared publicly to be used for other research

Primary data is often reliable, authentic, and objective in as much as it was collected with the
purpose of addressing a particular research problem. It is noteworthy that primary data is not
commonly collected because of the high cost of implementation.

SECONDARY DATA

Secondary data is the data that has been collected in the past by someone else but made
available for others to use. They are usually once primary data but become secondary when
used by a third party.

Secondary data are usually easily accessible to researchers and individuals because they are
mostly shared publicly. This, however, means that the data are usually general and not
tailored specifically to meet the researcher's needs as primary data does.

SAMPLING METHOD

NON – PROBABILITY

Non-probability sampling is defined as a sampling technique in which the researcher selects

samples based on the subjective judgment of the researcher rather than random selection. It is
a less stringent method. This sampling method depends heavily on the expertise of the
researchers. It is carried out by observation, and researchers use it widely for qualitative
research. Non-probability sampling is a sampling method in which not all members of the
population have an equal chance of participating in the study, unlike probability sampling.
Each member of the population has a known chance of being selected. Non-probability

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sampling is most useful for exploratory studies like a pilot survey (deploying a survey to a
smaller sample compared to pre-determined sample size). Researchers use this method in
studies where it is impossible to draw random probability sampling due to time or cost
considerations.

SAMPLING UNIT

AUTOMOBILE SECTOR
The automotive industry comprises a wide range of companies and organizations involved in
the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of
the world's largest industries by revenue.

HEALTHCARE SECTOR
The Healthcare industry in India comprises of hospitals, medical devices, clinical trials,
outsourcing, telemedicine, medical tourism, health insurance, and medical equipment. The
industry is growing at a tremendous pace owing to its strengthening coverage, services and
increasing expenditure by public as well as private players.

EDUCATION SECTOR

The education industry is expanding rapidly and its many businesses are eager for new talent,
including experienced professionals and enthusiastic individuals just entering the workforce.
The education industry can be described as the collection of organizations and businesses that
provide products and services aimed at enhancing the quality of education in society.

BANKING, FINANCIAL SERVICE AND INSURANCE (BFSI) SECTOR

Banking, financial services and insurance (BFSI) is an industry term for companies that
provide a range of such financial products or services. This includes universal banks that
provide a range of financial services or companies that operate in one or more of these
financial sectors. BFSI comprises commercial banks, insurance companies, non-banking
financial companies, cooperatives, pensions funds, mutual funds and other smaller financial
entities.

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INFORMATION TECHNOLOGY SECTOR

The information technology (IT) sector is comprised of companies that produce software,
hardware or semiconductor equipment, or companies that provide internet or related services.
The three major industry groups within the IT sector are software and services, technology
hardware and equipment and semiconductors and semiconductor equipment. These three
industry groups are further divided into industries and sub-industries. Companies are aligned
to a specific sub-industry that best describes their core or most profitable business. In this
guide, we will cover the various industries and sub-industries that make up the three major
industry groups within the IT sector.

SAMPLING SIZE:- 360+

Determining adequate sample size in qualitative research is ultimately a matter of judgment
and experience in evaluating the quality of the information collected against the uses to which
it will be put, the particular research method and purposeful sampling strategy employed, and
the research product intended.

STATISTICAL TOOLS

Frequency Distribution

A frequency distribution is a list, table or graph that displays the frequency of various
outcomes in a sample. Each entry in the table contains the frequency or count of the
occurrences of values within a particular group or interval.

Uses Frequency Distribution

You can use frequency distribution charts in any situation where you need to observe how
often certain things occur. These charts can help you count the frequency of events to find
patterns in when they occur or who's involved in them. This can be a useful visual and makes
it easier to calculate data like the mean, median and average of occurrences. While most areas
of research can use a frequency distribution to observe data.

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