RESEARCH METHODOLOGY

The research methodology is a science that concentrating on how examination is done logically.
It is the best approach to deliberately tackle the exploration issue by consistently taking on
different advances. Likewise, it characterizes the manner by which the information is gathered in
a research project.
This segment will present a narration of research methodology used to direct the research. It
features the designated research technique, examine and influence the decision of suitable
techniques as per the subject of the study. Further it depicts the methodology for information
assortment and raises quality models for the research. It has been divided into sub-segments. It
includes Research Design, Data Collection Design, Sampling Design, Data Analysis Design and
Operational Design.

RESEARCH DESIGN

Research design is the structure of examination strategies and methods picked by a scientist. The
plan permits analysts to focus on research techniques that are reasonable for the topic and set up
their investigations for progress.

Major types of Research Design:

1. Exploratory Research Design: Exploratory research is intended to offer a foundation, to
acquaint and, as the word suggests, just "investigate" the general subject. A piece of
exploratory research is the examination of relationship between factors without realizing the
reason why they're contemplated. It verges on an inactive interest approach, contrasting from
it just in that the scientist figures there might be a result in application some place in the
timberland of inquiries.

2. Descriptive Research Design: Descriptive research is very normal in business and different
parts of life. With a Descriptive research we are for the most part planning to depict some
gathering or different substances. It empowers both verifiable and express speculations to be
tried in view of the exploration issue.

3. Experimental Research Design: Experimenting alludes to the course of research where at

least one factors are adjusted under conditions that permit the assortment of information
which show the impacts. Experiments cause counterfeit circumstance so the researcher can
get the specific information required and can concentrate on the information definitively.

4. Diagnostic research design: In diagnostic design, the researcher is hoping to assess the
fundamental reason for a particular subject or peculiarity. This technique assists one with
looking into the variables that cause inconvenient circumstances.
Note: In this Diagnostic research analysis is being utilized. The fundamental issue which we
have recognized in this study is that the ILP OVERSEAS in its advertising advancement
methodologies. To sort out this issue, I will be running a cutthroat examination in light of
which I will distinguish the reasons of where ILP OVERSEAS is deficient with regards to
behind its rivals and what are the methodologies in view of which could be adjusted by
organization to further develop its promoting procedures.
 DATA COLLECTION DESIGN

Data collection is the methodology of gathering, estimating and dissecting exact bits of
knowledge for research utilizing standard approved procedures. A researcher can assess their
speculation based on gathered information. Generally speaking, information assortment is the
essential and most significant stage for research, independent of the field of examination. The
methodology of information assortment is different for various fields of study, contingent
upon the necessary data.

Types of Data:

1. Primary Data: Primary data is the sort of information that is gathered straightforwardly
from the information source without going through any current sources. It is generally
gathered uniquely for a research project and might be shared freely to be utilized for
another research.

Primary data is frequently solid, true, and objective in however much it was gathered
determined to address a specific research problem. It is critical that Primary data isn't
normally gathered due to the significant expense of execution.

Types of Primary Data:

 Interviews

 Surveys

 Center Groups

 Experiments

2. Secondary Data: Secondary data is the information that has been gathered in the past by
another person yet made accessible for others to utilize. They are generally once primary
data yet become secondary when utilized by an outsider.

Secondary data are typically effectively open to analysts and people since they are
generally shared freely. This, nonetheless, implies that the information is typically broad
and not custom fitted explicitly to address the analyst's issues as primary data does.

Types of Secondary Data:

 Budget Summaries

 Data on Internet

 Magazines
  Government Agencies

 Private Agencies

 Websites

 Local Newspaper

 Journal

 Radio

 Educational Institutions

DATA COLLECTION TABLE:

Primary Data Field of study

Secondary Data Ubersuggest.com and Semrush.com
SEO tools, Social Media Platforms Analysis.
Area of Research Surat, Gujrat and all India.
Research Approach Quantitative Method
 SAMPLING DESIGN

A sample design is a distinct arrangement for getting a sample from a given population. It
alludes to the method or the technique the researcher would embrace in choosing things for the
sample. sample design likewise prompts a technique to advise the quantity of things to be
remembered for the sample i.e., the size of the sample. Thus, test not entirely set in stone before
the assortment of data. Among different sorts of sample design method, the researcher ought to
pick that samples which are solid and suitable for his research study.

Types of Sampling Design:

1. Non-probability sampling: Non-probability sampling is characterized as an sampling

technique in which the researcher chooses samples in view of the emotional judgment of
the researcher as opposed to irregular selection. It is a less rigid method. This sampling
method relies intensely upon the aptitude of the researchers. It is done by perception, and
researchers use it broadly for qualitative research.

Type of Non-Probability Design:

 Convenience sampling

 Consecutive sampling

 Quota sampling

 Judgmental or Purposive sampling

 Snowball sampling

2. Probability Sampling: Probability sampling is characterized as a sampling technique in

which the researcher picks tests from a bigger population utilizing a strategy in light of
the hypothesis of probability. For a member to be considered as a Probability sample,
he/she should be chosen utilizing an irregular selection.

Types of Probability Sampling:

 Simple random sampling

 Stratified random sampling

 Random cluster sampling

 Systematic sampling
Sample Size: Size of sample alludes to the quantity of things to be chosen from the universe to
comprise a sample. The size ought not be too huge or too little rather it ought to be ideal. An
ideal sample is one which satisfies the prerequisites of productivity, representativeness,
unwavering quality and adaptability. The boundaries of interest in an examination concentrate on
should be kept in view, while choosing the size of the sample. Cost factor i.e., monetary
circumstances ought to likewise be thought about.

Sampling Unit: A choice must be taken concerning an sampling unit prior to choosing an
sample. sampling unit might be a topographical one, for example, state, region, town and so on,
or development unit like house, level, and so on, or it could be a social unit, for example, family,
club, school and so on, or it could be a person.

Sampling Method: A researcher should choose the kind of the sample s/he will utilize i.e., s/he
should make a choice about the methods to be utilized in choosing the things for the sample.

Sampling Design:

Sample Size ILP overseas and its 5 other competitors’

websites.
Sampling Method Probability Sampling Method
Sample Unit Website
Measuring tools SEO TOOLS, Ubersuggest, SEMrush, Social
Media Platforms Analysis and google
analytics.
 DATA ANALYSIS DESIGN

Research data analysis is an interaction involved by researchers for lessening data to a story and
deciphering it to infer bits of knowledge. The data analysis process helps in diminishing a huge
piece of information into more modest sections, which seems OK.

The thought process behind data analysis in research is to introduce exact and solid information.
Beyond what many would consider possible, keep away from measurable blunders, and figure
out how to manage regular difficulties like anomalies, missing information, information
adjusting, information mining, or creating graphical portrayal.

The primary aim of information exploration and examination is to infer extreme experiences that
are fair. Any error in or keeping a one-sided psyche to gather information, choosing an
examination technique, or picking crowd test to draw a one-sided derivation.

Types of Data Analysis Design:

1. Descriptive analytics: Descriptive analytics sees what has occurred previously. As the
name recommends, the motivation behind Descriptive analytics is to just portray what
has occurred; it doesn't attempt to make sense of why this could have occurred or to lay
out circumstances and logical results connections. The point is exclusively to give an
effectively absorbable preview.

NOTE: Google Analytics, Ubersuggest and SEMrush is the good example of this type of
analysis.

2. Diagnostic analytics: Diagnostic analytics looks to dive further to comprehend the

reason why something occurred. The principal motivation behind Diagnostic analytics is
to recognize and answer peculiarities inside your information.

3. Predictive analytics: Predictive analytics tries to anticipate what is probably going to

occur from now on. In view of past examples and patterns, data analysts can devise
prescient models which gauge the probability of a future occasion or result. This is
particularly helpful as it empowers organizations to prepare.

4. Prescriptive analytics: Prescriptive analytics sees what has occurred, why it worked out,
and what could occur to figure out the thing to do straightaway. As such, Prescriptive
analytics shows you how you can best exploit the future results that have been
anticipated. What steps could you at any point take to stay away from a future issue?
How might you exploit an arising pattern?
Data Collected with the help of various Social Media Platforms.

INSTAGRAM (Comparative Analysis):

Name of the Company Follower No. of No. of Highest View Lowest View
Post Reels
ILP OVERSEAS 2832 387 174 11500 35
Hytech Education 2767 12 3 113 75
Rao Consultant 5569 1789 200 24100 44
Manya- The Princeton Review 47200 2694 298 10400 9
KC OVERSEAS 8025 2867 428 4371 1
KANAN OVERSEAS 21200 3752 734 512000 69

YOUTUBE (Comparative Analysis):

Name of the Company Subscribers Total No. Of Views No. of Videos

ILP OVERSEAS 1090 5299 31
Hytech Education 85 2310 24
Rao Consultant 4190 135900 242
Manya- The Princeton Review 3350 582545 506
KC OVERSEAS 2150 369013 551
KANAN OVERSEAS 2350 136482 464

LINKEDIN (Comparative Analysis):

Name of the Company Followers

ILP OVERSEAS 42028
Hytech Education 337
Rao Consultant 3007
Manya- The Princeton Review 20507
KC OVERSEAS 13305
KANAN OVERSEAS 0
Data Collected by me with a help of Ubersuggest.com, semrush.com and google analytics.

SEO ANALYSIS DATA:

Name of the
Company Organic Keyword Organic Monthly Traffic Domain Authority Backlinks
ILP OVERSEAS 75 214 7 163
Hytech Education 345 804 9 1164
Rao Consultant 5370 17277 17 5714
Manya- The
Princeton Review 81046 167164 34 37262
KC OVERSEAS 25410 87849 39 25401
KANAN OVERSEAS 32664 71460 21 5151

1. Organic Keyword: It is used to attract free traffic through search engine optimization
(SEO).

2. Organic Monthly Traffic: Those visitors that land on your site from unpaid sources,
otherwise known as basically free traffic.

3. Domain Authority: It is the web index positioning score that gives a proportion of how
fruitful a webpage is with regards to web crawler results.

4. Backlinks: Backlinks (otherwise called inbound link, approaching link or one-way link)
are links from one site to a page on another site.

NOTE: Further Data Interpretation will be done in progress report 3 with the help of SPSS
Software.
 OPERATIONAL DESIGN

Operational design centers around how the undertaking really functions. This is nittier gritty than
the administration level, reasonable model addressed with VDML. The endeavor is an
organization of joint efforts. A considerable lot of those are impromptu and ought to be
perceived for help and cooperation. Those that rely upon the conditions however can be
described with jobs, obligations, and trades of expectations can be intended for case the
executives.

Organizational Structure: An organization structure comprises of exercises, for example, task

portion, coordination and oversight, which are coordinated towards the accomplishment of
organization aims. It can additionally be considered as the survey glass or viewpoint through
which people see their organization and its current circumstance.

Managing Director
Mr. Ayaz Arab

Vice President Vice President Vice President Vice President

of Marketing of HR of Counselling of Finance

Head of Head of
Head of HR Counselling Head of Finance
Marketing

Team Team Team Team Team

Team Leader of Team Team
Leader Leader Leader Leader Leader
Digital Marketing. Leader Leader

Paras Jain
Interns Interns Interns Interns Interns
Interns Interns

Interns
1. Managing Director: The MD of ILP Overseas Ayaz Arab is an expert liable for the
effective initiative and the executives of organization's business. He administers and blends
every one of organization's activities, individuals and adventures to keep up with and develop
business. He is an expert who gives motivation, inspiration, and direction to pioneers and
chiefs in an organization.

2. Head of Department: In ILP Overseas we have 4 main departments i.e., Marketing, HR,
Finance and Counselors. The HODs of these departments assume responsibility for offices.
They screen, lead, train, and oversee staff. They may likewise direct exploration and put forth
objectives. They guarantee that general everyday tasks run as expected.

3. Team Leader: In ILP there are more than 40 Team leaders who give direction and guidance
to a functioning gathering about a venture or arrangement of undertakings. They are
responsible for designating work, administering progress towards objectives, and instructing
colleagues depending on the situation. They frequently act as true guides for the group,
regardless of whether they have a chief title.

4. Interns: ILP Overseas has a large number of interns working under them. These interns
assist the company with tasks set out by various teams, such as research, data capturing
working closely with different team member to learn more about the company. The interns
here get to learn more about their domain through daily training sessions and also, they work
practically on a daily task as the task assigned to them.

OPERATIONAL DESIGN ON RESEARCH OBJECTIVE:

1. To figure out the significance of search engine optimization of the websites.

 Data which is already collected with the help of Ubersuggest and SEMrush, for ILP Overseas
and its competitors. This data will be further Analyze with the help of comparative analysis
on SPSS using Compare means and One-Sample T-Test.

 Based on this analysis we’ll get the idea that where ILP Overseas digital strategy is lacking
behind its competitors.

2. To provide suggestions of digital marketing strategy for the company.

 After running the analysis on SPSS and getting the result on above analysis, we’ll be
recommending the digital marketing strategy to ILP Overseas to improve its SEO Rank and
organic traffic among its competitors.

 This new Digital marketing strategy will improve the company brand, product and service
promotion. Hence, increases the number of organic traffic and reducing the bounce rate on
the website of the company.

 This will help them, target and influence the specific audience under the organic keywords
 based on the market segment of EdTech sector.
REFERENCE:

1. Ubersuggest's Free Keyword Tool, Generate More Suggestions (neilpatel.com)

2. Semrush - Online Marketing Can Be Easy
3. https://analytics.google.com/