QUESTIONNAIRE

We are conducting this survey to learn about a product. There is no right or wrong answer. We only want your honest
opinions. Please answer all questions. All information will be treated as confidential.

The following are some personal questions about you that will be used for statistical purposes only. Your
answers will be held in strictest confidence. Please tick your answer:

 Gender:  Male  Female

 Age Group:  15 - 18  18 - 20
 20 - 23  23 – 27  More than 27

 Education:  Below SSC  SSC/ O Level  HSC/ A Level

 Under Graduate  Graduate

 Gross family income (monthly): Please specify the earning member of the family ( )
 Below Tk. 15000  Tk. 15000 - Tk. 25000

 Tk. 25000 - Tk. 35000  Tk. 35000 – Tk. 50000  More than Tk. 50000

1. Which option is more influential on your buying behavior of generic product like juice?

 Taste  Price

 Availability  TV/ Newspaper advertisement, Billboard

 Packaging (Shape & Outlook)  Country of Origin

 If others please specify, ____________________

2. Have you ever heard of Frutika Juice?

 Yes  No

3. Do you buy Frutika Juice?

 Yes  No

4. Frutika Juice conveys a high brand image among all the juices in the market.

(1 being Strongly Agree and 5 being Strongly Disagree)

1 2 3 4 5

5. What is your impression about the Taste of Frutika Juice?

(1 being Extremely Good and 5 being Extremely Bad)

1 2 3 4 5

6. The price of Frutika Juice is reasonable compared to it’s taste and quality.

(1 being Strongly Agree and 5 being Strongly Disagree)

1 2 3 4 5
7. What is your impression about the promotional activities (TV & Newspaper Advertisement, Billboard) of
Frutika Juice?

(1 being Extremely Good and 5 being Extremely Bad)

1 2 3 4 5

8. How do you define the availability of Frutika Juice?

(1 being Extremely Good and 5 being Extremely Bad)

1 2 3 4 5

9. What is your perception about the packaging of Frutika Juice?

(1 being Extremely Good and 5 being Extremely Bad)

1 2 3 4 5

10. How did you come to know about Frutika Juice?

 From TV & newspaper advertisement  From the shopkeeper/retailer

 From friends/relatives/colleagues  If others, please specify, _____________

 Can not remember

11. Did the TV ad of Frutika Juice draw your attention?

 Yes  No

12. It is the TV advertisements of Frutika Juice that have convinced you to buy it.

(1 being Strongly Agree and 5 being Strongly Disagree)

1 2 3 4 5

13. Can you recall any advertisement done by Frutika juice?

 Yes  No

If yes then please specify _______________________________________

14. If Frutika Juice is made readily available in your close proximity would you think about purchasing of it?

 Yes  No

15. When making your purchasing decisions for juice will you sacrifice taste for price?

 Yes, always
 No, Never

THANK YOU